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Propaganda A type of persuasion that attempts to sway the audience for or against a specific cause, position, or individual. Assertion Stating a debatable idea as a fact, with no qualification or explanation “Europe’s Victory is your prosperity” Bandwagon Everybody’s in favor of it; join the crowd Plain Folks The users of this product or proponents of this course of action are simple down-toearth people like you and me. Snob Appeal Only the richest, most important, or most discerning people like this idea or product. Card Stacking Distorting or omitting facts; telling half truths Mac vs. PC Name-calling Stereotyping ideas or people with a bad label Glittering Generalities Using “good” labels, such as democratic, patriotic, amazing, beautiful, and exciting that are unsupported by facts. Testimonials Seeking support for an idea or product by having it endorsed by a famous person such as a sports figure or movie star. Transfer “association” or “false connection” Transfer feelings and associations from one idea, symbol, or person to another. Pinpointing the enemy (scapegoat) Oversimplify complex problems by pointing out a single cause/enemy who can be blamed. False Dilemma Reducing an issue to only a few choices where only one choice is obvious Lesser of the Two Evils Type of “false dilemma” with two bad alternatives offered. Used to convince people who are hesitant to accept Patriotism/ Civic Duty Concern for welfare of others and the good of the community (cause greater than self) Sympathy and Generosity Dehumanization “does the same soul, the same living spirit dwell in these different bodies”-- Nazi Additional Types Straightforward ads Special offer Eye Appeal Happy Family Appeal Symbols Something New! Humble Approach Additional Types, etc. Statistics Ecology/Public service appeal Sex appeal Humor Smoke screen