Download Job description-Direct Marketing Officer

Job Description
Job Title:
Direct Marketing Officer
Salary and Pay Band:
Band E, level 1
Between £26,696 – £30,759
Hours:
35
Job Holder:
Vacant post
Team (Directorate/
Nation):
Individual Giving (Fundraising & Marketing)
Location:
North West London
Manager:
Charlene Vallory, Direct Marketing Manager
Direct Reports:
None
Part 1: JOB PROFILE
1
MAIN PURPOSE OF JOB:
To increase net income by recruiting and developing donors through
proactive and planned communications through a variety of different
channels and propositions, ensuring that the messages are on brand
and in line with the MS Society values and mission.
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Job Description
2
POSITION IN ORGANISATION:
Head of Individual
Giving
Direct Marketing
Manager
Direct Marketing
Officer - Acquisition
Direct Marketing
Officer - Development
Direct Marketing
Officer - Digital
The post holder will work closely with the Direct Marketing Manager and
other members of the Marketing team and also;
a. Members and supporters of the Society;
b. External partners and suppliers including direct marketing and
other fundraising and marketing agencies with a variety of
specialist skills;
c. Internal departments of the MS Society, especially with
Community and Events team, Communications team, Web
team, Supporter Services and Database teams;
d. MS Society National offices across the UK,
e. MS Society branches.
3
SCOPE OF JOB:
1.
2.
3.
4.
5.
Deliver Direct Marketing campaigns
Reporting and analysis
Manage specific ad-hoc projects
Budget management for individual campaigns and analysis
Management of agencies and suppliers
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Job Description
4
DECISION MAKING AUTHORITY:
Determine the timeline for any particular campaign, and take all
necessary decisions to ensure that the campaign is effectively delivered
to time and to budget.
5
QUALIFICATIONS & SKILLS LEVEL: Person Specification
Qualifications
 A levels or equivalent and ideally a relevant fundraising / marketing
qualification
Experience
 Proven experience of working on integrated Direct Marketing and
fundraising campaigns
 Proven experience of briefing and working with external suppliers
 Substantial experience of acquisition and/or development of
donors
 Proven experience of marketing through offline and/or online
channels
 Proven experience of analysing campaign results and effectively
improving future campaigns accordingly
 Proven experience of managing data and using data intelligently to
increase response rates and gift average value
 Proven experience of developing and working to project plans,
schedules and tight timescales
 Experience of working in a similar marketing environment and
collaborating with multiple departments
 Experience of using a Customer Relationship database such as
Raisers Edge and Microsoft Office
Knowledge and Skills
 Excellent communication skills both written and verbal
 Excellent copy writing and proof reading skills with an attention to
detail
 Sound knowledge of marketing and fundraising principles
 Highly numerate with the ability to analyse data and contribute to
budgets (income and expenditure)
 Confident at responding directly to supporter queries or complaints
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Job Description
General Attributes
 Proven ability to work to tight schedules and deadlines
 Proven ability to work within a team and on own initiative
 Proven ability to develop and maintain successful working
relationships
Part 2: MAIN DUTIES & KEY RESPONSIBILITIES
Deliver direct marketing campaigns
(50%)
 Deliver multiple income generating direct marketing
campaigns per annum to time and to budget and contribute to
the planning cycle.
 Working in partnership with colleagues across the Society, source
and develop campaign messages which appeal to a wide
audience, ensuring they receive consistent and relevant
information from across the MS Society.
 Proactively make recommendations to improve direct marketing
campaigns in order to increase income and cost efficiency.
 Proactively make recommendations to reach new audiences to
increase the number of individuals giving to the MS Society.
 Explore ways of cross selling MS Society products across a wide
range of audiences.
 Continuously monitor communications and messages from across
the society and highlight potential timing clashes at planning stage.
 Ensure all materials and communication are on brand and reflect
the MS Society values and mission.
 Work alongside other departments to develop campaigns which
are integrated across a variety of media channels.
 Produce campaign schedules, project plans and check lists
involving all relevant stakeholders.
 Manage and assist other stakeholders (internal and external) in the
production of creative briefs.
 Source case studies and quotes from people with MS, members,
donors and other stakeholders, as well as departments across the
MS Society.
 Represent the MS Society at a variety of industry specialist
groups.
Reporting and analysis
15%
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Job Description
 Produce and circulate weekly top line reporting, including key
statistics for relevant project.
 Make recommendations on segmentation and hierarchy based on
segmentation analysis and brief database team.
 Produce yearly comparison reports and make recommendations to
increase net income.
 Co-ordinate and input on sector monitoring and research projects
as and when required.
Manage specific ad-hoc projects
15%
 Manage a variety of ad-hoc projects and tasks as required.
 Write articles and specific content for a variety of communications,
including newsletters for UK wide supporters and members as well
as for branch distribution.
 Work with other members of the Individual Giving department to
develop Individual Giving products and other fundraising products
as appropriate to the audience.
Budget management for individual campaigns and analysis 10%
 Track income and expenditure for each direct marketing campaign
ensuring it delivers within target.
 Negotiate with suppliers ensuring all campaigns are cost effective
and highlight any concerns.
Agency and supplier management
10%
 Manage day to day relationship with multiple suppliers and
agencies.
 Draft and amend contracts where appropriate.
 Write specific letters of communication where required.
 Attend regular meetings to discuss and develop ideas to increase
net income.
Other Duties
1. The post holder will be working in a developing environment and
he/she will therefore be expected to undertake other appropriate duties as
required for the effective operation of the MS Society.
2. Health and Safety:
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Job Description
Responsibility for health and safety in the area under his/her control and
ensure that he/she is familiar with the Society’s policy statement on health
and safety at work.
3. Equality and Diversity:
Respect the unique contribution of every individual and work positively in
an equal opportunity and diverse environment
Job Holder’s
signature
Date:
Print Name:
Line Manager’s
signature
Date:
Print Name:
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