Download Contractor Letter Template - Marketing Machine

The Marketing Machine
Letter Sequence – Contractors (First Responders)
This is the general letter campaign for first responders. Send out once per month. Feel free to
add in a personal touch if you know of the contractor. Remember the key is that you want to set
up a win/win situation for all. YOU, the Contractor and the seller.
© RE Education LLC – All Right Reserved
Letter #1
[insert business logo]
Hi [insert contractor’s name here],
My name is [insert name] and I’m from [insert business name]. I’m in the business of buying,
rehabbing, and reselling properties in the [insert city/town] area. I like to establish relationships
with contractors around town and work with them on the properties I buy and sell.
Basically, I’m searching for any properties to rehab and put back on the market. I get referred
to all types of properties, some that need very little work and others that need lots of repairs.
I want to make clear that I pay thousands of dollars in referral fees to contractors like yourself
and I thought I would send you a quick letter introducing myself.
Would it make sense for us to meet for a cup of coffee to discuss? It would give me a chance to
learn more about your services, go into detail about what I do, and how we might be able to
work together on some future projects.
If you’re interested, give me a call at [insert number] and we can set up a day and time that
works best for you to meet.
Sincerely,
[insert signature image/graphic]
[insert name]
P.S. Give me a call at your earliest convenience to chat about making some money…
Letter #2
[insert business logo]
Hi [insert contractor’s name here],
I wanted to check in with you to see if you received my previous letter about my company,
[business name], and how I buy, rehab, and resell properties. I’m still interested in finding fixer
uppers in the [insert city/town] area and thought we might be able to work together.
If you come across any properties like this in your travels, could you let me know?
I’ve already talked to a few people in the area and thought there might be a good opportunity
for us to work on a deal. As I mentioned in my last letter to you, I pay great referral fees
depending on the deal. Plus, when you refer properties to me, I’ll make sure to use your
services to complete the repairs on the house so you don’t miss out on any work you might
have been scheduled to do.
If this sounds like something you might be interested in, let me know if you’d like to meet for a
cup of coffee. We can discuss what you do and I can help you understand what my company
does and see if there’s potential for us to work together. Call me at [insert number] and we can
set up a day and time for us to meet.
Looking forward to talking with you!
Sincerely,
[insert signature image/graphic]
[insert name]
P.S. Even if you’ve already been contracted to do a job, I’ll still hire you to do the work if I buy
the property. Plus, you’ll earn a great referral fee.
Letter #3
[insert business logo]
Hi [insert contractor’s name here],
I’ve sent you a few letters explaining that I am looking to purchase homes in the [insert
city/town] area. I was driving around the area and was thinking about how you might be able
to help me find the kinds of properties I’m looking for.
I also wanted to make sure you received my previous letters and were aware of my company
and how I work. I’m looking for referrals to houses in ANY condition and know that you
possibly could come across some in your travels.
As you’re already aware, some houses only need minor work done while others require much
more extensive repairs and renovation. Some homeowners may not want to make all of the
repairs you recommend which may indicate they’re looking to sell fast.
If you don’t know of anything right now, can you keep me in mind for potential opportunities in
the future? You never know in this business when something’s going to come up so I’d
appreciate you keeping my contact information on hand in case something changes.
Hope we get the chance to work together in the future!
Sincerely,
[insert signature image/graphic]
[insert name]
P.S. Remember I buy houses in any condition and pay great referral fees depending on the deal
so let me know if you hear of anything that we can work together on.
Letter #4
[insert business logo]
Hi [insert contractor’s name here],
I’m hoping you’ve received the previous letters that I’ve sent you about my company and what I
do. As you might recall, I buy properties, rehab them, and put them back on the market for
sale.
I was wondering if you’d be interested in partnering up on a deal?
I buy houses for cash regardless of what condition they are in. You may notice that a
homeowner is trying to get their house ready for sale as you’re making repairs and if so, I’d like
to know about it. And if you’re interested, we can partner up on the deal. I’d take care of all
the financing so you wouldn’t have to worry about that side of it.
I’ll be in the area a couple of days next week, so let me know if this is something you might be
interested in and I can let you know about all of the details. Give me a call at [insert phone
number] and we can set up a time to meet for a cup of coffee and see if it makes sense for us to
partner up on a deal.
Hope to talk with you soon!
Sincerely,
[insert signature image/graphic]
[insert name]
P.S. Partnering up on a deal could mean a lucrative opportunity for both of us. Give me a call
at [insert phone number] if you’d like to learn more about how it all works.