Download Purpose: Translating corporate objectives into a global messaging

Kerry Raminiak
700 Madrone Ranch Trail
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Dripping Springs, TX 78620
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310.980.9430
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[email protected]
resume page 1 of 2
SUMMARY
 Veteran marketing strategist with ten years hands-on marketing implementation experience in website creation, events, tradeshow, radio,
print, direct mail / e-mail, public relations, press actualization and marcom specialties; and five years strategic development in consultation
roles, and brand, strategy, product, and plan implementation
 Adept project owner and manager both agency-side in account supervision and creative roles and client-side as department head
 A masters degree in Communications (Internal: Organizational Communications and External: Mass Marketing / MarComm) inclusive of
publication, professor status and graduation within the top tenth percentile of the highly regarded program
 Well-rounded expertise within all marketing genres and solid understanding of brand strategy, the marketing cycle, creative processes, material
and event conception to creation, marcom integration and technical writing for publication and presentation
RELEVANT EXPERIENCE
Marketing Strategist; AngelouEconomics; Austin, TX
06/2006 – present
Firm description: The nation’s largest independent economic development consultation and marketing implementation firm
 Department head and accountable owner of all activities of the marketing consultation and implementation service line primarily writing
consultation reports/marketing strategies and developing collateral materials, websites, campaigns, call-to-action vehicles, and new brand
‘packages’ per on client priority or determined need. Secondary tasks include conducting seminars, fielding press inquiries, and presentations.
 Serve internal clients (project managers, president, and principle) to isolate core messaging and competitive advantage for clients upon
receiving comprehensive SWOT analysis and research. Oversee business development efforts, advising a staff of three.
 Utilize graphic design, HTML, and copywriting expertise to achieve objectives and instigate the composition approval process.
Specific accomplishments in role:
 Successful launch of new, comprehensive marketing
 Regimented processes for vendor acquisition, product rollout, pricing,
implementation service line
and presentation of the new services
 Achieved programs, lauded as ‘industry best practices,’ for the following clients (to name only a few):
o Chattanooga, TN
o Laurens County, GA
o Austin’s Economic & Technology Forecast
o Northern Nevada
o Lubbock, TX
o Jacksonville, FL
Director of Marketing Communications; Be Media; El Segundo, CA
08/2005 – 06/2006
Firm description: A globally focused technology systems integration (design-build) firm
Marketing Manager; Be Media
02/2003 – 02/2005
 Manage all communications for consistency, quality, and content to develop a strategic program that supports a unified media message and
keeps personnel and clients updated on key company/product initiatives and programs. Standardize pricing to support objectives and drive
business. Conduct bi-weekly productivity meetings with three sales offices.
 Oversee/create materials for delivery, provide high quality content and direction for: proposals/bids; presentations; sales materials (portfolio,
collateral, slicks, fact sheets, newsletters); Web content and look; training materials and internal programs. Demonstrate excelled qualification
in graphic design, presentations, copy writing, and management of vendors and resources.
 Manage event schedule including show research, trade show marketing strategies, and client/sales functions. Serve as primary representative
at networking engagements, internal and external events, and executive functions. Enact pre-and-post event assessments, document the
successes and failures of specific events, and maintain contact database for communications.
 Own advertising and public relations practices for entire line, maintain and cultivate key media and vendor relationships. Write and
disseminate successful releases for technology case studies, mass media project profiles, and expertise interviews.
Specific accomplishments in role:
 Direct attribution to 20% increased sales revenue
 Marked improvement of market-share and brand recognition
 Codified tracking, purchasing, and procedures
 Track-record: Always on (strict) budget and on-time
Marketing & Promotions (Large Contract Coordinator); Marketing Factory, Inc.; Venice, CA
07/2002 – 01/2003
Agency description: A specialty firm specializing in large events merging music artists and demographically focused Fortune 500 brands
 Develop and implement (within team of three) multi-million dollar promotional radio and concert campaigns for (primary client) American
Honda Corporation (The Civic Tours featuring Incubus, Good Charlotte/New Found Glory campaigns; Acura Presents… featuring Santana,
Jewel and James Taylor campaigns; Experience the [Honda] Elements national giveaway campaigns).
 Oversee city-specific publicity representation throughout promotional tour, outsourced staff, and relationship with resources including
production, talent representation, contractors, media outlets, and printers. Represent organizational savvy to client groups.
 Research and determine brand identity for individual campaigns, deliver statistics, isolate success, failures and ROI for campaign conclusion
packages, and utilize research for comprehensive analysis and budget and forecast presentations.
Kerry Raminiak
700 Madrone Ranch Trail

Dripping Springs, TX 78620

310.980.9430

[email protected]
resume page 2 of 2
RELEVANT EXPERIENCE (continued)
Creative; Star Marketing & Media (in part as In Focus Advertising); Agoura, CA
06/2001 – 07/2002 – 05/2003*
Agency description: Boutique, integrated marketing and advertising agency specializing in ‘high-end’ services and offerings
 Work directly with and accept assignment from Creative Director utilizing design systems to produce graphics, comps, concepts, layouts, color
schemes and styles to achieve client goals. Work directly with Account Executives and clients to actualize vision.
 Write, proofread/edit scripts, copy, brochures, reports, print and other documents. Estimate production cost of projects and campaigns. Manage
production. Specialty resource in newsletters, print and radio. *Assisted the retention of a number of key clients as freelance.
Internal Communications (HR) and Training Contractor; Blue Shield of California; San Francisco, CA
01/2001 – 06/2001
Company description: Largest health care insurance provider in California
 Conceive (with team), create, promote and execute projects: T3 Corporate Values; Company-wide Sexual Harassment Policy and Procedures;
Tuition Reimbursement. Proctored certification exams. Administration of budget and surveys. Over 4K participants.
 Manage company-wide (5 branches) internship programs serving as liaison to applicants and managers.
Promotions Engineer/Producer; Susquehanna Communications: KNBR & KTCT; San Francisco, CA
06/1999 – 04/2000
Company description: Single largest (non-franchised) sports/talk radio group
 Write, engineer and orchestrate promotional radio and event campaigns (within a team of three) on behalf of negotiated relationships with the
Oakland Raiders, Stanford Cardinal, San Francisco Giants, Golden State Warriors, the City of San Francisco, The Oakland Zoo, Lasorda
Charities and others. Events ranged from 10K – 100K registered participants or recorded ROI.
 Spearhead external promotion of events including print, related in-store and magazine channels, television and other events.
 Arrange sponsor contract fulfillment, and create and implement checklists including requirements of contractors, permits, printing, and
strategies. Coordinate sports and broadcast personality fulfillment.
FREELANCING, CONSULTATION AND OTHER TITLES
Independent Marketing Consultant; Develop tools and strategies profiling industry and consumer trends, resources and opportunities to:
 K-24 AudioVisual Productions; Gainesville, FL; 2005
 Eriway Telecommunications; Las Vegas, NV; 2004
 JD Aviation; Las Vegas, NV; 2004
 QDart (IT Consultants); Venice, CA; 2003
Adjunct Professor, Rhetoric and Public Speaking; Pepperdine University; Malibu, CA
Two sections of a four-unit credit, undergraduate required course. Selected/referred to assist alma mater during personnel shortage.
Eye-in-the-Sky Traffic Reporter; Westwood One Radio Networks; San Francisco, CA
Provide live-in-air traffic and news commentary to a variety of radio stations.
2005
05/2000 – 06/2001
Promotions Coordinator, WTMD – The Breeze (non-profit community); WNST (for-profit sports talk); Baltimore, MD
01/1997 – 05/1999
Resource to two radio stations with similar responsibility scope: Execute promotions, events and fundraising/sales strategies; liaise with radio
and sports personalities, directing them for event staging and/or broadcast.
EDUCATION
M.A., Pepperdine University, Malibu, CA: Communications; Graduated top tenth percentile
Unique accomplishments:
 Author, ‘Successful’ Press Release Writing - Submitted for
academic conference regarding a sound, self-derived and
scientifically tested theory pertaining to trends and successes in
writing for the organizational objective
 Author, Non-Profit Marketing Messaging; for S.O.S. Outreach
Fellowship resulting in a comprehensive marketing document of a
plan, ad campaigns, training materials, release templates and
fundraising activities for the homeless shelter group
B.S., Towson University, Baltimore, MD: Marketing Communications
Received full scholarship for participation and leadership within the Speech & Debate Team; Decorated national competitor
PROFICIENCIES
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Graphic Design Software: Quark, Photoshop, Illustrator, Flash, Acrobat Pro
Online: Basic HTML, Adobe Contribute and Dreamweaver, VerticalResponse, database marketing, custom CMS development
Office Software: MS Office Suite (Word, PowerPoint, Excel, Outlook), PC & MAC platforms, Lotus, Claris (among many others)
Database Software: Act!, Goldmine, Filemaker Pro, Access, custom Excel
Technology: One-lines comprehension, ProTools, Cool products, remote broadcasts, commercial production, boards, carts, etc.