Download chapter 1: marketing is all around us

Name:___________________________ Date:____________ MINT Periods ____/____
Class:______________________________ Instructor:___________________________
CHAPTER 1: MARKETING IS ALL AROUND US
School-to-Work Research Activity
Name of work site:___________________________________________
Name of work site supervisor:__________________________________
Title or position of supervisor:__________________________________
Marketing includes the developing, promoting, and distributing of idea, goods, and services to
meet customers’ needs and wants. It connects businesses to customers, allowing the exchange
process to occur. Consult with your worksite supervisor to complete the following investigation
dealing with marketing functions and your company.
After completing this school-to-work investigation, you will be able to
 Analyze marketing functions performed by your company, and
 Describe how economic utility is added to a selected product offered at your worksite.
1. All the marketing activities you see at your worksite can be classified into various functions of
marketing. Explore these marketing functions by finding out how they occur at your work site.
1a. Purchasing is buying goods and services for a business’s operation. Who is responsible for
purchasing at your work site? What is his or her job title?
1b. Selling is providing customers with goods and services they want to buy. What is the primary
good or service sold by your company? Is the primary good or service sold to the retail market or
industrial market?
1c. Pricing means deciding how much to charge for goods or services. Who decides how much to
charge for your companies goods and services? Is it a decision made by management at your
location or by others?
1d. Product/service management involves all the decisions a business makes in the production
sales of its goods and services. Who decides which products and services to carry for your
company?
1e. Marketing information management is the process of gathering marketing information to make
sound business decisions. How does your company conduct marketing research to learn more
about its customers, products and services?
1f. Promotion is any form of communication used to inform, persuade, or remind people about a
business and its products. How is your company promoted?
1g. Financing is getting the money needed to operate the business. Does your company obtain
money as a sole proprietorship, partnership, or corporation?
Name:___________________________ Date:____________ MINT Periods ____/____
Class:______________________________ Instructor:___________________________
1h. Distribution involves making decisions about where to sell your product. Is your company
located in a single location or many locations? In one state or several?
1i. Risk management is the prevention or reduction of business loss. What steps does your
company take to reduce business losses?
2. The functions of marketing add value to a product or add utility to a product. There are five
economic utilities: form, place, time, possession, and information. Select a product that is sold
at your work site for analysis:
2a. Form utility adds value to raw materials to make them useful and deals with the production of
the product. Who is the manufacturer of your product? Where is the manufacturer located?
2b. Place utility involves having a product where customers can buy it. Where can the products of
your company be purchased? What is your companies address?
2c. Time utility means offering a product at certain times during the year or having a convenient
time of operation. What are your days and hours of operation? You’re your business close on
special holidays?
2d. Possession utility is the actual exchange of a product for some monetary value. Every time a
product is sold to someone in a channel of distribution, possession utility is involved. How does
your company add possession utility to its products?
2e. Information utility involves communication with the customer. How does your company
communicate with its customers?