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Marketing
• Process of developing, promoting, and
distributing products to satisfy
customers’ needs and wants
Vocabulary
• Products
– Include both goods and services both of
which have monetary value
• Goods
– Tangible
• Services
– Intangible
Foundation of Marketing
• Business, Management,
Entrepreneurship
• Communication and Interpersonal
Skills
• Economics
• Professional Development
Business, Management,
Entrepreneurship
• Understanding the basic concepts
that affect business decision making
Communication and
Interpersonal Skills
• Concepts and strategies needed to
interact with others
Economics
• Understand basic economic concepts
and strategies related to marketing
Professional Development
• Concepts and strategies needed for
career exploration, development, and
growth
Marketing Functions
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Distribution
Finance
Market Information Management
Pricing
Product/Service Management
Promotion
Selling
Utility
• Utility – added value in economic
terms
• Form
• Place
• Time
• Possession
• Information