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PROFESSOR IN MARKETING
The University of Bath School of Management is ranked among the top UK Business
Schools and was ranked 5th in the UK for business and management studies in the 2008 RAE
results. The superb location of the UNESCO-designated World Heritage City of Bath offers
the best facilities and an excellent quality of life. The School of Management represents a
vibrant and productive community. Our teaching and the learning experience we offer our
students is highly valued and our research output attracts top international ratings. For
example the University of Bath was ranked 1st in Business Studies by the Sunday Times
University guide in 2010 (http://www.bath.ac.uk/management/about/rankings.html#sunday).
THE MARKETING GROUP
Although the marketing group has expertise in a range of research areas we are focused
primarily in the areas of advertising and marketing communications, consumer culture
theory, and consumer marketing.
Members of the Marketing Group include:
Professor Eric Arnould
Professor Arnould researches sustainable business practices (including fair trade marketing,
demand side energy use, and sustainable agricultural production strategies) and consumer
culture theory, especially the sociocultural patterning of consumption and market cultures.
Professor Arnould has published in a range of leading international journals including
Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research,
Journal of Retailing, Journal of Macromarketing and many others.
Professor Michael B. Beverland (Head of Group)
Professor Beverland researches brand management, design innovation and consumer culture
with articles published in the Journal of the Academy of Marketing Science, Journal of
Advertising, Journal of Advertising Research, Journal of Consumer Research, Journal of
Management Studies, Journal of Product Innovation Management and Psychology &
Marketing (among others). His current book is entitled Building Brand Authenticity: 7
Habits of Iconic Brands (Palgrave Macmillan).
Dr Iain Davies
Dr Iain Davies is a Senior Lecturer in Marketing. His research explores aspects of key
account management, sales management practices and business ethics with publications in
Harvard Business Review, Industrial Marketing Management, Journal of Business Ethics,
and Journal of Marketing Management (among others). Iain consults widely to industry and
charities on strategic marketing issues.
Professor Richard Elliott (Dean of the School of Management)
Professor Elliott’s research focuses on the symbolic meaning of brands, advertising,
consumer culture and identity with articles published European Journal of Marketing,
Journal of Consumer Behaviour, Journal of Consumer Research, Journal of Marketing
Communications, and Journal of Marketing Management (among others). He has carried out
consultancy work in ethnography and consumer insight for BT, Diageo, Capital One Bank,
Unilever, Asda and Orange. Professor Elliott has edited and authored several books
including Strategic Brand Management with Larry Percy (Oxford University Press).
Dr Haiming Hang
Dr Hang is a Senior Lecturer in Marketing. He researches consumer judgment and decision
making, with a particular focus on the interplay of feeling and thinking, the nonconscious
and embodied nature of cognition and their implications for consumer behaviour and
advertising effectiveness. Dr Hang is also interested in children’s consumer socialisation and
their response to and cope with different marketing stimuli. Dr Hang has published in
Journal of Consumer Psychology, Business History, and the Journal of Advertising
Research.
Dr Robert Heath
Dr Heath is a Senior Lecturer in Marketing. His research explores the processing of
advertising at low levels of attention, and the role of emotion in advertising with articles
published in the International Journal of Market Research, Journal of Advertising Research,
and Journal of Marketing Communications. Dr Heath is also the author of the best selling
monograph The Hidden Power of Advertising and consults widely on a range of advertising
related topics.
Dr Edi Kasabov
Dr Edi Kasabov is a Lecturer in Marketing. His research explores consumer management in
service encounters, managing consumer conflict, and strategic marketing issues in regional
clusters with publications in Environment and Planning, European Journal of Marketing,
Regional Studies, and Sloan Management Review (among others).
Dr Zoe Lee
Dr Zoe Lee is a Lecturer in Marketing. Zoe’s research explores issues relating to marketing
in the third sector, brand repositioning and brand management with publications in European
Journal of Marketing, Journal of Business Ethics, International Journal of Voluntary and
Non Profit Management, and Voluntas.
Dr Rajani Naidoo
Dr Rajani Naidoo is a Senior Lecturer in Marketing. Her research explores aspects of
commercialisation and brand management in higher education with publications in Higher
Education, European Higher Education Management, Journal of Marketing Management,
and Journal of Education Policy (among others). Rajani is currently the Director of the
Doctor of Business Administration in Higher Education Management. Rajani’s forthcoming
monograph is entitled A Handbook of Globalization and Higher Education.
Dr Pete Nuttall
Dr Pete Nuttall is a Senior Lecturer in Marketing. His research interests include adolescent
consumer behaviour, identity formation, and socialisation rituals with publications in
European Journal of Marketing, Journal of Advertising Research, and the Journal of
Marketing Management (among others). Pete is also co-editor of the Journal of Consumer
Behavior.
Dr Melea Press
Dr Melea Press is a Senior Lecturer in Marketing. Dr Press’ researches sustainable strategies
for business management, energy use and agriculture with a particular focus on demand-side
energy reduction with individual households and larger communities, and production
strategies for both small-scale and commodity agriculture producers. Dr Press also
researches identification and transformation (how individuals develop relationships with
organizations). Dr Press has published in Journal of Consumer Research, Journal of Public
Policy & Marketing, and the Journal of Consumer Culture.
Mr Mike Redwood
Mr Mike Redwood is a Teaching Fellow in Marketing. Mike’s research explores businessto-business relationship management issues with a particular focus on China. Mike has
published in Industrial Marketing Management and consults widely to a range of industries
including the global leather trade.
Professor Avi Shankar
Professor Shankar entered academia 18 years ago after many years in industry. He is
primarily a consumer researcher interested in the interplay between people, markets and
culture with articles published in Annals of Tourism Research, Consumption, Marketers and
Culture, European Journal of Marketing, Journal of Consumer Research, Journal of
Marketing Management, and Marketing Theory (among others). He co-edited the groundbreaking Consumer Tribes book that establishes the idea of a tribal approach to marketing.
Dr Carolyn Strong
Dr Strong is a Senior Lecturer in Marketing. Her research interests include fair trade
marketing, marketing to children, and ethical issues relating to child consumers with articles
published in European Journal of Marketing, Journal of Advertising, Journal of Business
Research, Marketing Intelligence& Planning, and Service Industries Journal. Carolyn is also
the current editor of Journal of Strategic Marketing.
Centre for Research in Advertising and Consumption (CRiAC)
Members of the marketing group form the core of the Centre for Research in Advertising
and Consumption (CRiAC) which explores a broad range of consumption practices that
constitute consumer culture in both developed and developing economies, and the role of
advertising in the development of brands. The centre conducts both managerially-oriented
research as well as that which adopts a critical perspective.
Members of the marketing group participate in a range of research initiatives with other
members of the School of Management and the wider University. They also contribute to the
School’s excellent teaching in MBA, MSc and Undergraduate programmes.
Informal enquiries may be made to the Dean’s office of the School of Management (+(44)
(0)1225 383769 or [email protected]) or the Head of the Marketing Group (Professor
Michael Beverland, tel. + (44) (0)1225 386567 or [email protected]).