The promise of historical sociology in international relations
... competing with neorealism (Waltz 1979, 1993, 1996, 2000; Layne 1993; Walt 1987, 2002)6 and institutional theory (Keohane 1984; Martin 1992; Keohane and Martin 1995, 2003) 7 on the basis of ontological foundations, epistemological logics, and empirical substance. One of the most striking dimensions o ...
... competing with neorealism (Waltz 1979, 1993, 1996, 2000; Layne 1993; Walt 1987, 2002)6 and institutional theory (Keohane 1984; Martin 1992; Keohane and Martin 1995, 2003) 7 on the basis of ontological foundations, epistemological logics, and empirical substance. One of the most striking dimensions o ...
IR theory, historical materialism, and the false promise of
... between IR Theory and Historical Sociology, starting in the context of the postpositivist debate in the 1980s, has generated a proliferating repertory of contending paradigms within the field of IR, including Neo-Weberian, PostStructuralist, and Constructivist approaches. Within the Marxist literatu ...
... between IR Theory and Historical Sociology, starting in the context of the postpositivist debate in the 1980s, has generated a proliferating repertory of contending paradigms within the field of IR, including Neo-Weberian, PostStructuralist, and Constructivist approaches. Within the Marxist literatu ...
Public relations professionals` perspectives on the
... Public sector organisations face greater media scrutiny than private sector ones. Allison (2004) argued that the media cover government decision-making more often than the actions of private companies and the media can influence the timing of government decisions. Lee (2001) used the term “public re ...
... Public sector organisations face greater media scrutiny than private sector ones. Allison (2004) argued that the media cover government decision-making more often than the actions of private companies and the media can influence the timing of government decisions. Lee (2001) used the term “public re ...
Blogging Strategies for PR and Marketing Professionals
... However, blogs are not for every company as they are demanding, must remain current with frequent updates to be viable, and have to be used carefully — always in a transparent manner. Otherwise blogs can do more damage than good — as one local politician learned when his press secretary posted spin- ...
... However, blogs are not for every company as they are demanding, must remain current with frequent updates to be viable, and have to be used carefully — always in a transparent manner. Otherwise blogs can do more damage than good — as one local politician learned when his press secretary posted spin- ...
Brand Marketing
... Perspectives: Admission, College, Campaign, Human Resources, etc. > The specifics that make Emory unique > The specifics that make each major, club, experience unique ...
... Perspectives: Admission, College, Campaign, Human Resources, etc. > The specifics that make Emory unique > The specifics that make each major, club, experience unique ...
IMC: A Tool for Building Competitive Advantage
... include: Functional Silos; Stifled Creativity; Time Scale Conflicts and a lack of Management know-how. Take functional silos. Rigid organizational structures are infested with managers who protect both their budgets and their power base. Sadly, some organizational structures isolate communications, ...
... include: Functional Silos; Stifled Creativity; Time Scale Conflicts and a lack of Management know-how. Take functional silos. Rigid organizational structures are infested with managers who protect both their budgets and their power base. Sadly, some organizational structures isolate communications, ...
Teaching Integrated Marketing Communication Campaigns
... bridge the divides between the professional practice of IMC and its teaching. However, most of the scholars who publish in this area, and whose work will be discussed throughout this literature review, appear to agree with at least the logic of IMC, as summarized by Griffin and Pasadeos (1998, p. 4) ...
... bridge the divides between the professional practice of IMC and its teaching. However, most of the scholars who publish in this area, and whose work will be discussed throughout this literature review, appear to agree with at least the logic of IMC, as summarized by Griffin and Pasadeos (1998, p. 4) ...
Dialectical and Historical Materialism
... social system and every social movement in history must be evaluated not from the standpoint of “eternal justice” or some other preconceived idea, as is not infrequently done by historians, but from the standpoint of the conditions which gave rise to that system or that social movement and with whic ...
... social system and every social movement in history must be evaluated not from the standpoint of “eternal justice” or some other preconceived idea, as is not infrequently done by historians, but from the standpoint of the conditions which gave rise to that system or that social movement and with whic ...
PR Metrics: How to Measure Public Relations and Corporate Communication Background
... Figure 11. Tools/methods most use to measure PR. (Media Relations Reality Check Internet survey of Public Relations Society of America members, 2001). ...
... Figure 11. Tools/methods most use to measure PR. (Media Relations Reality Check Internet survey of Public Relations Society of America members, 2001). ...
historical materialism k
... refusal of post-Enlightenment systems of rational thought, which are reduced to a form—narration—and a substance— accommodation of bourgeois rule—that relegates such "knowledge" to complicity with various oppressions .2 It is as though poststructuralism, in an immense social reconstruction of the de ...
... refusal of post-Enlightenment systems of rational thought, which are reduced to a form—narration—and a substance— accommodation of bourgeois rule—that relegates such "knowledge" to complicity with various oppressions .2 It is as though poststructuralism, in an immense social reconstruction of the de ...
PR Metrics: How to Measure Public Relations and Corporate
... Figure 11. Tools/methods most use to measure PR. (Media Relations Reality Check Internet survey of Public Relations Society of America members, 2001). ...
... Figure 11. Tools/methods most use to measure PR. (Media Relations Reality Check Internet survey of Public Relations Society of America members, 2001). ...
The role of public relations: A case of selected corporate
... scanning of the environment has revealed that certain organisations within the greater Durban area have merged public relations with other departments such as marketing”. Whilst some organisations may view public relations as a separate entity as opposed to marketing, others see these two functions ...
... scanning of the environment has revealed that certain organisations within the greater Durban area have merged public relations with other departments such as marketing”. Whilst some organisations may view public relations as a separate entity as opposed to marketing, others see these two functions ...
The Imperial Peace: Democracy, Force and Globalization
... SAGE Publications, London, Thousand Oaks, CA and New Delhi, Vol. 5(4): 403–434 ...
... SAGE Publications, London, Thousand Oaks, CA and New Delhi, Vol. 5(4): 403–434 ...
PDF - Toltec Global Services
... and general manager at eTrigue. “Toltec has the proven ability to maximize their customers’ results using eTrigue DemandCenter marketing automation solutions.” “eTrigue helps us deliver the best services possible to our clients. Consequently, our alliance with eTrigue has expanded,” according to Je ...
... and general manager at eTrigue. “Toltec has the proven ability to maximize their customers’ results using eTrigue DemandCenter marketing automation solutions.” “eTrigue helps us deliver the best services possible to our clients. Consequently, our alliance with eTrigue has expanded,” according to Je ...
world communication review - World Communication Forum
... Public relations is a management discipline in its own right and would lose its fundamental purpose, if we allowed it to be relegated to simply communications or simply part of marketing. However, public relations – as a discipline, does have an image problem. Its reputation is tarnished. That’s bec ...
... Public relations is a management discipline in its own right and would lose its fundamental purpose, if we allowed it to be relegated to simply communications or simply part of marketing. However, public relations – as a discipline, does have an image problem. Its reputation is tarnished. That’s bec ...
Marketing Executive - Cambridge Education Group
... • Work closely with centre-based staff to create and update student handbooks and pre-arrival information for all centres, ensuring consistency of brand and content across all centres. Undertake any other duties commensurate with the status of the post, as deemed necessary by the Marketing Director ...
... • Work closely with centre-based staff to create and update student handbooks and pre-arrival information for all centres, ensuring consistency of brand and content across all centres. Undertake any other duties commensurate with the status of the post, as deemed necessary by the Marketing Director ...
advertising
... nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ...
... nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ...
advertising
... nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. ...
... nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media. ...
Chapter 20: Marketing Management, Evaluation, and Control
... Benefits of Marketing Management e. Marketing efforts are always under careful scrutiny; it is always felt that there is room for improvement f. The organization is in a better position to adapt to change among customers and competition, and in the industry g. Marketing is better integrated into al ...
... Benefits of Marketing Management e. Marketing efforts are always under careful scrutiny; it is always felt that there is room for improvement f. The organization is in a better position to adapt to change among customers and competition, and in the industry g. Marketing is better integrated into al ...
INTEGRATED MARKETING COMMUNICATIONS, ADVERTISING, AND
... persuading, and influencing the consumer’s purchase decision ▮Marketing communications - Messages that deal with buyer-seller relationships ▮Integrated marketing communications (IMC) - Coordination of all promotional activities to produce a unified, customerfocused promotional message © 2014 Cengage ...
... persuading, and influencing the consumer’s purchase decision ▮Marketing communications - Messages that deal with buyer-seller relationships ▮Integrated marketing communications (IMC) - Coordination of all promotional activities to produce a unified, customerfocused promotional message © 2014 Cengage ...
Trust and reciprocity: A theoretical distinction of the sources of social
... During the past two decades, the notion of social capital has transcended academic boundaries and is extensively used by the public and decision-makers worldwide. Regarded as a source of economic development and social integration, developed countries look with deep concern at its supposed decline ( ...
... During the past two decades, the notion of social capital has transcended academic boundaries and is extensively used by the public and decision-makers worldwide. Regarded as a source of economic development and social integration, developed countries look with deep concern at its supposed decline ( ...
Public relations and marketing techniques used by assisted living
... dressing, eating, bathing and toileting. Assisted Living Facility (ALFs) — Healthcare facilities that provide health services and assistance with ADLs 24-hours-a-day to those who need these services. Other commons services, which may cost extra, include social activities, housekeeping, laundry and t ...
... dressing, eating, bathing and toileting. Assisted Living Facility (ALFs) — Healthcare facilities that provide health services and assistance with ADLs 24-hours-a-day to those who need these services. Other commons services, which may cost extra, include social activities, housekeeping, laundry and t ...
Gender & Communication
... What does a PR do? • Public relations professionals functioning as managers have responsibilities that likely call for a sophisticated, broad range of communication skills. Communication decisions, program design and management, and meeting with peers, executives, and clients, entail sophisticated, ...
... What does a PR do? • Public relations professionals functioning as managers have responsibilities that likely call for a sophisticated, broad range of communication skills. Communication decisions, program design and management, and meeting with peers, executives, and clients, entail sophisticated, ...
Designing for relational goods: evidences from DESIS Network
... Desis Network: transformative ambition and interpersonal relations The transformative ambition of the DESIS Network is not stated in the form of a clear “manifesto”. DESIS is a large network (48 DESIS Labs in 2014) The specific transformative goals of each initiative is framed by each DESIS Lab in ...
... Desis Network: transformative ambition and interpersonal relations The transformative ambition of the DESIS Network is not stated in the form of a clear “manifesto”. DESIS is a large network (48 DESIS Labs in 2014) The specific transformative goals of each initiative is framed by each DESIS Lab in ...
The morphogenesis of the world order of organized violence
... whether cooperative or conflictual. Although I am sympathetic to Wendt’s Social Theory, I raise three objections to his overall approach to international politics: The first one concerns his ontological thesis that agents and structures are mutually constituted; the second concerns the state-centric ...
... whether cooperative or conflictual. Although I am sympathetic to Wendt’s Social Theory, I raise three objections to his overall approach to international politics: The first one concerns his ontological thesis that agents and structures are mutually constituted; the second concerns the state-centric ...