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COURSE
STANDARD
ESSENTIAL
QUESTIONS
6208 Exploring Entrepreneurship
5.00
Understand appropriate business procedures
5.01
Understand appropriate business etiquette and business
communication
 Why is the knowledge of business etiquette and proper
communication tools important?
CURRICULUM RESOURCES






EQ 5.01 PowerPoint
Graphic Organizer or Cornell Notes
YouTube videos
Common Core W1 or W2 writing tasks
Thinkgate Exploring Entrepreneurship item bank
Exploring Entrepreneurship Instructional Forum in Moodle
6208 – Exploring Entrepreneurship
2012
Page 311
INSTRUCTIONAL ACTIVITIES
1.
2.
3.
ACTIVITIES
Introduction to American
Business Etiquette
 Teachers should view the
short video clip about
American business etiquette
with the students
http://www.videojug.com/intervi
ew/introduction-to-americanbusiness-etiquette-2
 Teachers should then guide
the class through the
Interactive Etiquette Quiz
http://www.usatoday.com/img/
content/flash/getiquettequiz/fla
sh.htm
 Teachers should facilitate a
discussion with the students
about the importance of
etiquette in the workplace.
RELEVANCY TO OBJECTIVE
This short video will help
students UNDERSTAND (B2)
the importance of business
etiquette in the American
workplace. The video will also
interest students in learning
more about business etiquette.
PowerPoint Presentation Part I
 Distribute the 5.01
PowerPoint Notes to the
students.
 Have students view slides 1 –
14 of the 5.01 PowerPoint
presentation as teacher
facilitates a discussion.
 Have students take notes on
the 5.01 PowerPoint Notes
while viewing the presentation.
The PowerPoint presentation
introduces students to the
concepts of business etiquette.
The presentation gives the
students tips for email
etiquette, good body language,
and good voice and speech.
The presentation also gives
examples of differences in
acceptable etiquette in different
countries.
5.01 PowerPoint
Notes
Netiquette
 Distribute the 5.01 Netiquette
activity to students.
 Divide the class into groups or
pairs to complete the activity.
This activity will help the
students better UNDERSTAND
(B2) Internet and email
etiquette—netiquette. As the
students complete research,
prepare a presentation and
present the information to the
class, they will UNDERSTAND
(B2) appropriate business
etiquette.
5.01 Netiquette
(continued on next page)

Students will access these
websites to complete the
activity:
http://www.albion.com/netiquet
te/corerules.html
http://www.career.vt.edu/JOBS
EARC/email.htm
6208 – Exploring Entrepreneurship
The student responses to the
items in the quiz will help both
the teacher and the students
discover what the students
know about business etiquette.
RESOURCES
Introduction to
American Business
Etiquette
http://www.videojug.c
om/interview/introduc
tion-to-americanbusiness-etiquette-2
Interactive Etiquette
Quiz
http://www.usatoday.
com/img/content/flas
h/getiquettequiz/flash
.htm
5.01 PowerPoint
Presentation
http://www.albion.co
m/netiquette/corerule
s.html
Email etiquette
http://www.career.vt.
edu/JOBSEARC/ema
il.htm
Business netiquette
2012
Page 312
INSTRUCTIONAL ACTIVITIES
ACTIVITIES
http://www.bspage.com/1netiq/
Netiq.html
Each group of students will
create a PowerPoint
presentation detailing five
netiquette guidelines.
When all groups have
completed the activity, each
group will present their
presentation to the class.
Conclude the activity by asking
students why netiquette is so
important in business today.
RELEVANCY TO OBJECTIVE
RESOURCES
international
http://www.bspage.co
m/1netiq/Netiq.html
International Business Etiquette
 Distribute the 5.01
International Business
Etiquette activity to students.
 Divide the class into groups or
pairs to complete the activity.
 Assign each group one of
these countries (be sure each
country is assigned to at least
one group):
 United States
 Japan
 India
 Mexico
 Students will access this
website to complete the
activity
http://www.cyborlink.com/.
This activity will help students
gain knowledge of the
differences in business
etiquette in the four selected
countries. By comparing
business etiquette in the four
countries, the students will
better UNDERSTAND (B2)
appropriate business etiquette.
5.01 International
Business Etiquette



4.
http://www.cyborlink.
com/
http://www.kwintesse
ntial.co.uk/resources/
country-profiles.html
(continued on next page)


When all groups have
completed the activity,
facilitate a discussion with
each group reporting their
findings to the class. Or
students can create a chart or
picture to depict their findings.
Conclude the activity by asking
students why it is important to
study international business
etiquette.
6208 – Exploring Entrepreneurship
2012
Page 313
INSTRUCTIONAL ACTIVITIES
ACTIVITIES
RELEVANCY TO OBJECTIVE
5.
What’s Your Opinion?
 Have students take out a sheet
of notebook paper and to
number 1 to 4. Tell them to
write agree or disagree after
each of the following
statements is read (teacher
may read or a student may
read the statements).
1. Listening and hearing are
essentially the same.
2. In any communication,
there is a sender and a
receiver.
3. You can speak to people in
a business environment the
same way you speak to
friends.
4. You must have good
writing skills because
almost every job requires
them.
 Ask students to share their
opinions with the rest of the
class. Facilitate a class
discussion by asking student
WHY they have their opinions.
This activity will require the
students to begin thinking
about communication. As the
students share their responses,
they will become more
interested in learning more
about communication and
business communication. By
connecting topics with which
the students are familiar to the
new content, the students will
better UNDERSTAND (B2)
business communication.
Student notebooks
6.
PowerPoint Presentation Part II
 Distribute the 5.01
PowerPoint Notes II to
students.
 Have students view slides 15 35 of the 5.01 PowerPoint
presentation as teacher
facilitates a discussion.
 Have students take notes on
the 5.01 PowerPoint Notes II
as they view the presentation.
This portion of the PowerPoint
presentation introduces
students to the concepts of
business communication. The
presentation also gives
descriptions and examples of
written forms of business
communication—
memorandums, email,
business letters, and reports.
5.01 PowerPoint
Notes II
6208 – Exploring Entrepreneurship
2012
RESOURCES
5.01 PowerPoint
Presentation
Page 314
INSTRUCTIONAL ACTIVITIES
7.
8.
ACTIVITIES
RELEVANCY TO OBJECTIVE
Employee Interview
 Distribute the 5.01 Employee
Interview activity to students.
 Students will interview two
employees who have different
jobs.
 Students will complete the
activity outside of class.
 When students have had
sufficient time to complete the
activity, have students present
their results to the class.
 After students have made their
presentations, ask the class:
“What do your findings tell
you about the importance of
basic skills?
This activity will help students
connect the relevancy of basic
skills to authentic employees in
the workplace. This will help
students UNDERSTAND (B2)
the need for business
communication skills.
5.01 Employee
Interview
Importance of Business
Communication
 Distribute the 5.01 Basic
Communication Skills activity
to students.
 Students will access the
website
This activity follows the
Employee Interview activity
quite nicely. Students will
better UNDERSTAND (B2)
effective business
communication and its
importance as a basic skill in
business.
5.01 Basic
Communication Skills
http://www.moneyinstructor.com/l
esson/communication.asp to

9.
6208 – Exploring Entrepreneurship
5.01 Employee
Interview Grading
Rubric
5.01 Basic
Communication Skills
KEY
http://www.moneyinst
ructor.com/lesson/co
mmunication.asp
complete the activity.
When students have
completed the activity,
facilitate a class discussion
with students about basic
communication skills and their
importance in business.
Communicate the "Write" Way
 Distribute the 5.01
Communicate the Write Way
activity to students.
 Students may want to refer to
their notes from the
PowerPoint presentation to
complete the activity.
RESOURCES
This activity will help students
better UNDERSTAND (B2)
appropriate forms of written
business communication by
classifying examples of the four
basic types of business
communication: letter,
memorandum, email, and
2012
5.01 Communicate
the Write Way
5.01 Communicate
the Write Way Key
Page 315
INSTRUCTIONAL ACTIVITIES


ACTIVITIES
Students may work
independently or in pairs.
When students have
completed the activity,
facilitate a class discussion
with students about basic
communication skills and their
importance in business.
RELEVANCY TO OBJECTIVE
report.
RESOURCES
Other Resources
Etiquette in society,
in business, in
politics, and at home
http://www.bartleby.c
om/95/
Dining and business
etiquette
http://career.utk.edu/
students/skills_etique
tte.asp
Business etiquette
http://www.sideroad.c
om/Business_Etiquet
te/index.html
Textbooks
Resources:
Kelly-Plate, Joan.
Exploring Careers.
Glencoe
6208 – Exploring Entrepreneurship
2012
Page 316
INSTRUCTIONAL SUPPORT
MATERIALS
6208 – Exploring Entrepreneurship
2012
Page 317
5.01 PowerPoint Notes
Name _____________________
Business Etiquette
Internet/Email Etiquette
Posture
Voice/Speech
International Differences
6208 – Exploring Entrepreneurship
2012
Page 318
5.01 Netiquette
Name _________________
Class _________________
Research the following websites to learn more about Internet and email
etiquette—netiquette:
http://www.albion.com/netiquette/corerules.html
http://www.career.vt.edu/JOBSEARC/email.htm
http://www.bspage.com/1netiq/Netiq.html
Select five basic rules or guidelines about netiquette. Create a PowerPoint
presentation with one slide for each guideline. Use clip art illustrations on
the slides.
Present your PowerPoint presentation to the class. Refer to the Grading Rubric
below as you prepare your presentation.
Grading Rubric
Netiquette Presentation
 Accuracy of Project – did the students
accurately present netiquette guidelines?
30
 Thoroughness of project—did the students
complete the presentation, giving five
rules?
20
 Did the students use clip art?
10
Public Speaking – Presentation
 Extent to which speech was sincere,
interesting, clear, creative, convincing, and
concise
10
 Confidence
10
 Appropriate gestures, eye contact
10
 Voice quality, delivery
10
6208 – Exploring Entrepreneurship
2012
Page 319
5.01 International Business Etiquette
Name ________________
Class _________________
The class will be divided into groups to complete this activity. Each group will be
assigned one country: United States, Japan, India, or Mexico. Information about
business ethics in each country can be obtained at this website
http://www.cyborlink.com/.
Respond to the prompts below.
Discuss three or four demographic facts about your assigned country.
Explain four important facts about appearance in the business world in your assigned
country.
1.
2.
3.
4.
Explain five important facts about behavior in the business world in your assigned
country.
1.
2.
3.
4.
5.
Explain four important facts about communications in the business world in your
assigned country.
1.
2.
3.
4.
Explain a "fun fact" about your assigned country.
6208 – Exploring Entrepreneurship
2012
Page 320
5.01 PowerPoint Notes II
Name _____________________
Communication
Communication Skills
Speaking
Listening
Reading
Writing
6208 – Exploring Entrepreneurship
2012
Page 321
5.01 Employee Interview
Name _________________
Class _________________
Select two adults who have different jobs. Ask each adult employee to respond to the
question below by stating times when these communication skills have been used in
their job.
“How do you use these skills at work?

Employee 1
Speaking

Employee 2
Speaking

Listening

Listening

Reading

Reading

Writing

Writing
Share the responses you received from the two employees with the
class.
6208 – Exploring Entrepreneurship
2012
Page 322
5.01 Employee Interview Grading Rubric
Student’s Name ________________________ Class Period _____
Max # of points
Total Points Given
Employee's Names
_________________________
 Accuracy of Project – did the
student accurately report the
results of the interview?
30
 Thoroughness of project—did
the student complete the
interview, giving answers to all
questions?
30
Public Speaking – Presentation
 Extent to which speech was
sincere, interesting, clear,
creative, convincing, and
concise
10
 Confidence
10
 Appropriate gestures, eye
contact
10
 Voice quality, delivery
10
Comments:
6208 – Exploring Entrepreneurship
2012
Page 323
5.01 Basic Communication Skills
Name _____________________
Class _____________________
Carefully read the article on Job Skills, Basic Communication Skills, at this website
http://www.moneyinstructor.com/lesson/communication.asp. While reading, note
important points made in the article.
Answer the questions below:
1. What are the two categories of job skills?
1.
2.
2. Are business communication skills hard skills or soft skills?
3. Why is it so important to have good written and verbal communication skills?
4. ______________ _______________ skills can help you be considered a valuable
employee who contributes to the company's image.
5. In addition to conveying your own ideas clearly, to communicate effectively you
must be able to _______________ ______________ and _________________ the
ideas of others.
6. List and describe six (6) rules for communicating verbally and in writing with
someone.
1. _______________________________________________________________
2. _______________________________________________________________
3. _______________________________________________________________
4. _______________________________________________________________
5. _______________________________________________________________
6. _______________________________________________________________
7. In additional to having a good consistent style of communication, always use
correct _________________ and ________________ when writing and correct
________________ and _________________ when speaking.
8. Communication is a _______________________ street.
6208 – Exploring Entrepreneurship
2012
Page 324
5.01 Basic Communication Skills
KEY
Name _____________________
Class _____________________
Carefully read the article on Job Skills, Basic Communication Skills, at this website
http://www.moneyinstructor.com/lesson/communication.asp. While reading, note
important points made in the article.
Answer the questions below:
1. What are the two categories of job skills?
1. Hard job skills
2. Soft job skills
2. Are business communication skills hard skills or soft skills?
Soft job skills
3. Why is it so important to have good written and verbal communication skills?
All business is accomplished through written or verbal communication
4. _Good_________ _Communication________ skills can help you be considered a
valuable employee who contributes to the company's image.
5. In addition to conveying your own ideas clearly, to communicate effectively you must
be able to _listen________ _closely______ and _understand_________ the
ideas of others.
6. List and describe six (6) rules for communicating verbally and in writing with
someone.
1. Listen (or read) closely—give full attention and attempt to understand
2. Clarity and coherence—be clear, coherent, organized, and concise
3. Consistency—consistently show professional quality and professional image
4. Accuracy—communicate correct information, facts, and figures
5. Thoughtfulness—take time before writing or speaking; consider your purpose &
the audience.
6. Reciprocity—treat others the way you want to be treated
7. In additional to having a good consistent style of communication, always use correct
_grammar_________ and _punctuation____ when writing and correct
_grammar___________ and _pronunciation_________ when speaking.
8. Communication is a _two-way_______________ street.
6208 – Exploring Entrepreneurship
2012
Page 325
5.01 Communicate the Write Way
Name ______________________
Class ______________________
Use your knowledge of effective written business communication (and your notes
from the 5.01 PowerPoint presentation) to classify examples of the four basic
types of written business communication. Remember that the four basic types of
written business communication are the letter, email, memorandum, and report.
Communication Scenario
Appropriate Type of Business
Communication
Jeanette is the office manager of a small
word processing company. She needs to
communicate the new procedure for
purchasing office supplies to all the
company employees.
Thomas is the purchasing director for an
auto parts company. He needs to
communicate with a new vendor
concerning company policies.
Suzanne is preparing the monthly
communication of the company's financial
status for the Board of Directors.
Jonathan needs to quickly inform all the
employees that the company computer
server will be shut down this afternoon for
maintenance.
Beth is preparing a communication for
her supervisor detailing a demographic
research study that Beth completed.
James wants to send a brief important
message to all his employees concerning
the change in the mileage reimbursement
rate.
Julia is the human resources director for
her company. She needs to
communicate with all the applicants for
the latest job opening concerning the job
interview schedule.
Pablo is manager of a sports marketing
firm. He is working out of town and
wants to remind all his employees to
submit their sales reports for the month.
6208 – Exploring Entrepreneurship
2012
Page 326
5.01 Communicate the Write Way
KEY
Name ______________________
Class ______________________
Use your knowledge of effective written business communication (and your notes
from the 5.01 PowerPoint presentation) to classify examples of the four basic
types of written business communication. Remember that the four basic types of
written business communication are the letter, email, memorandum, and report.
Communication Scenario
Appropriate Type of Business
Communication
Jeanette is the office manager of a small
word processing company. She needs to
communicate the new procedure for
purchasing office supplies to all the
company employees.
Thomas is the purchasing director for an
auto parts company. He needs to
communicate with a new vendor
concerning company policies.
Suzanne is preparing the monthly
communication of the company's financial
status for the Board of Directors.
Jonathan needs to quickly inform all the
employees that the company computer
server will be shut down this afternoon for
maintenance.
Beth is preparing a communication for
her supervisor detailing a demographic
research study that Beth completed.
James wants to send a brief important
message to all his employees concerning
the change in the mileage reimbursement
rate.
Julia is the human resources director for
her company. She needs to
communicate with all the applicants for
the latest job opening concerning the job
interview schedule.
Pablo is manager of a sports marketing
firm. He is working out of town and
wants to remind all his employees to
submit their sales reports for the month.
6208 – Exploring Entrepreneurship
memorandum
letter
report
email
report
memorandum
letter
email
2012
Page 327