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PROJECT INFORMATION DOCUMENT (PID)
CONCEPT STAGE
Project Name
Region
Sector
Theme
Project ID
Borrower(s)
Implementing Agency
Environment Category
Date PID Prepared
Estimated Date of
Appraisal Authorization
Estimated Date of Board
Approval
Report No.: AB5520
China: Shandong Confucius and Mencius Culture Heritage
Protection and Development Project
EAST ASIA AND PACIFIC
Public administration- Other social services (80%);Sub-national
government administration (20%)
Other urban development (100%)
P120234
PEOPLE'S REPUBLIC OF CHINA
Shandong Provincial PMO [Planning and Construction Office of
Chinese Cultural Symbolic City ]
[ ] A [X] B [ ] C [ ] FI [ ] TBD (to be determined)
February 28, 2010
August 31, 2010
September 16, 2011
1. Key development issues and rationale for Bank involvement
Background. Cultural heritage assets in Qufu and Zoucheng [Comment: Is Zoucheng a World
Heritage site yet?], include the Confucius Temple, Kong Family Mansion, and Burial Grounds
Complex. These cultural heritage assets have been recognized as a UNESCO World Heritage
Site, due to their “outstanding universal significance,” for “representing a masterpiece of human
creative genius,” and for being “an architectural ensemble which illustrates a significant stage in
human history.” In addition to these major sites, the two cities have over 100 national-level
cultural heritage assets, including the ruins of the capital of the ancient Lu Kingdom; the temple,
mansion, and cemetery of Mencius; the birthplace of Confucius, with ancient temples and
libraries; historic walled cities; and several other heritage assets relating to Confucianism and the
roots of Chinese civilization.
Qufu and Zoucheng are two neighboring county-level cities in Jining Municipality, a poor area
in the South-West of Shandong Province. The area was home to some of China’s earliest
civilizations, and is rich in cultural heritage assets. Cultural heritage assets in the project area
include the Confucius Temple, Kong family mansion, and burial grounds complex, a UNESCO
World Heritage Site, as well as over 100 national-level cultural heritage assets. Qufu has a
population of 640,000, covers an area of 896km2, and is poor, with GDP per capita of Y31,767
(US$4,637), significantly lower than the average of Shandong Province. Zoucheng is located to
the South of Qufu, and is both larger and somewhat more affluent, with a population of 1.1
million, a surface area of 1,613 km2, and GDP per capita of Y39,790 (US$5,809). Zoucheng has
a developed coal mining and power sector. The number of tourists visiting the two historic cities
of Qufu and Zoucheng has been steadily growing in recent years, reaching 9.7 million visitors in
2008, generating revenues of RMB 4.2 billion. In Qufu, tourism accounted for 15.1% of GDP
and in Zoucheng for 3.6%. Of the tourists, approximately 40% come from within Shandong
Province, mainly on day trips by car, 40% come from other surrounding cities and provinces,
usually by tour group, 16% come from other Chinese cities, and about 4% come from foreign
countries.
Although tourist arrivals have been rapidly growing in recent years, visitors have little
information, incentive or opportunity to spend more time and money. Out of 9.7 million tourists
that visited the two cities in 2008, their average stay was only 0.6 days and average spending
RMB 392 per stay. In Zoucheng, the average stay was only 0.3 days, spending RMB 200 per
stay. The average annual per capita disposable income in Qufu was Y4,479 (US$654) in 2008,
marginally below the poverty line of $2 per day, and lower than the average in Shandong
Province, indicating that despite the large numbers of tourists, the local population derives
limited benefits from tourism.
Rationale for Bank Involvement. The World Bank is able to bring worldwide experience of
development challenges to cultural heritage sites and cities. Over the last decades, the Bank has
financed 241 operations (208 lending and 33 non-lending) having components in heritage
preservation and promotion of local economy through sustainable tourism. Through these
projects, the Bank has learned that cultural heritage can be a centerpiece for linking local
economic development and poverty reduction. The Bank has also learned that cultural heritage
and its manifestations are seen as assets that contribute to social cohesion and as patrimony to be
protected for future generations. Developing countries frequently lack financial resources to
maintain cultural assets, much less to develop the necessary infrastructure to facilitate new
activities that lead to sustainable development. Often there is a lack of technical know-how and
institutional capacity to mainstream cultural heritage through sustainable tourism without
disrupting the social fabric and damaging the natural environment. These issues can be
effectively addressed with the support of an institution such as the World Bank.
2. Proposed Project Development Objective(s)
The project development objective is to assist Shandong Province to regenerate the historic cities
of Qufu and Zoucheng and bring about economic benefits to local residents through: (a) cultural
heritage assets preservation and presentation; (b) upgrading of urban planning and infrastructure
services; and (c) capacity building for cultural heritage management and heritage-based
sustainable tourism development.
3. Proposed project components
Component 1: Cultural Heritage Preservation and Protection (about 1/3 of project funds).
This component will address crucial issues to preserve the valuable cultural heritage assets of
Confucianism, and will include: (i) physical preservation of key cultural heritage assets of world,
national, and local significance; (ii) signage and tourism information, presentation, and improved
management to enhance the use and attractiveness of assets and the learning experience for
tourists and local people; and (iii) digital library on Confucianism and Chinese traditional
culture.
Component 2: Historic Urban Areas and Infrastructure Upgrading (about 2/3 of project
funds). This component will focus on: (i) urban upgrading, façade renovation, and urban area
reconstruction pilot projects, including densification; (ii) environmental upgrading, landscaping,
green areas, and moat and river rehabilitation; (iii) construction of tourism facilities, parking and
information centers; and (iv) public service infrastructure upgrading, roads, water supply and
sewerage, and electricity networks.
Component 3: Capacity Building for Heritage Management and Project Management
(about 2 million USD). This component will include technical assistance for: (i) community
capacity building for tourism income generation (e.g. tour guide, homestay, restaurant, crafts,
entrepreneurship, etc), and communications/awareness campaign; (ii) techniques and
institutional arrangements for cultural heritage preservation, including financial arrangements for
O&M; (iii) historic city planning, development, and regulations, including a development control
framework and archeological management; (iv) project management, including design review,
advisory services, monitoring, reporting, and evaluation.
4. Safeguard policies that might apply
Safeguard Policies Triggered by the Project
Environmental Assessment (OP/BP 4.01)
Natural Habitats (OP/BP 4.04)
Forests (OP/BP 4.36)
Pest Management (OP 4.09)
Physical Cultural Resources (OP/BP 4.11)
Indigenous Peoples ( OP/BP 4.10)
Involuntary Resettlement (OP/BP 4.12)
Safety of Dams (OP/BP 4.37)
Projects in Disputed Areas (OP/BP 7.60)*
Projects on International Waterways (OP/BP 7.50)
Yes
X
No
TBD
X
X
X
X
X
X
X
X
X
5. Tentative financing
Source:
Jining Municipality, and Qufu and Zoucheng County towns
International Bank for Reconstruction and Development
Total
($m.)
68.50
50.00
118.50
6. Contact point
Contact: Shenhua Wang
Title: Senior Infrastructure Specialist
Tel: (86) 10 5861+7761
Fax: (86) 10-5861-7800
Email: [email protected]
Location: Beijing, China (IBRD)
*
By supporting the proposed project, the Bank does not intend to prejudice the final determination of the parties' claims on the
disputed areas