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Download Trusted Ad Format vs. Consumer Action
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Ads On TV Drive Consumers To Take Action Percent of Global Respondents who Completely or Somewhat Trust Advertising Format Percent Who Always or Sometimes Take Action on Format Action Exceeds Trust Trust Action 68% 69% Consumer Opinions Posted Online 63% Ads on TV 60% Ads in Newspapers 56% Emails I signed up For Brand Sponsorships 58% TV Program Product Placements 55% 39% 56% 58% Billboards and Other Outdoor Advertising 47% Ads Served in Search Engine Results 56% 48% Online Video Ads 42% Online Banner Ads 50% 43% Ads on Mobile Devices Source: Nielsen Global Trust in Advertising Survey, Q1 2015 & 2013 58% 46% Ads on Social Networks Text Ads on Mobile Phone 63% 63% 62% Ads in Magazines 36% 50% 46% 53% 69% 62% 68%
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