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LOGOS, ETHOS, PATHOS Classical argumentation is based on Aristotle’s view on public speaking, which consisted of three elements: Logos, the ability to argue on the subject Ethos, the credibility of the speaker Pathos, involvement of the audience Logos, ethos and pathos also refer to the type of arguments writers/speakers use to convince their audience: Logos, appeals to facts Ethos, appeals to values Pathos, appeals to emotions Good factual appeals (logos) is usually enough to convince an audience that your factual arguments are sound. But even good arguments may not be enough. The appeal to values (ethos) and emotions (pathos) may provide a useful role in bringing our attention to an issue, providing motive for actions, or stimulating thought. Appeals to all three types of arguments are absolutely essential to the success of your argument.