Download Ethos, Pathos, Logos According to Aristotle, ______ was designed

Ethos, Pathos, Logos
According to Aristotle, __________ was designed for science “for the purpose of attaining the
truth”
__________ is the art of persuasion.
The goal of persuasion is to change others’ __________ of __________ or to move others to
take __________.
Krista Price video:
Exercise ethical persuasive methods when seeking to __________ an audience.
Presenting facts on only one side of a subject/issue without being transparent about the other
side of the issue is sometimes unfair and __________ when seeking to persuade an audience.
3 Motivational Appeals (__________)
__________ = credibility
Convincing through your __________
How? - Become an expert on your topic
- Be likable and worthy of respect
- Appear thoughtful, fair, and respectful of alternative points of view
- Your accuracy and thoughtfulness in crediting your sources, professionalism in caring
about your speech and its structure, your proper use of grammar, and your overall
personal neatness
__________ = appealing to the emotions, values, and beliefs of an audience
How? - __________ __________: vivid examples and details
- Your speech should not only be somebody else’s words or research – you must tie
together your research by crafting your speech with your own words in a way that is
interesting and persuasive for your audience.
__________ = reasoning or logic
__________ __________ __________
How? - Make a __________ and back it up!
- Involves strong information and flow of logic
Giving reason is the __________ of persuasion
Changing minds, hearts, and actions isn’t easy but with the right __________ and
__________you can succeed.
Prepare for your own __________.
__________ __________ - Reason which begins with specifics and moves toward a
generalization is inductive.
__________ __________- Reason which starts with a general observation and moves to
specifics is deductive.
Faulty Logic
1. __________: making a connection because one event follows another.
2. __________: suggesting that because everyone believes something or does something,
it must be valid, accurate, or effective.
3. __________: oversimplifying an issue as offering only 2 choices.
4. __________ __________: reaching a conclusion without adequate supporting evidence.
5. __________ __________: name-calling
6. __________ __________: irrelevant facts or information used to distract from the issue.
7. __________ to __________ __________: using someone without the appropriate
credentials or expertise to endorse an idea or product.
8. __________ __________: an idea or logic that doesn’t follow the previous idea or
conclusion.
Maslow’s Hierarchy of Needs
1. __________ __________
2. __________ __________
3. __________ __________
4. __________ __________
5. __________ __________
Ethos, Pathos, Logos
According to Aristotle, Logic was designed for science “for the purpose of attaining the truth”
Rhetoric is the art of persuasion.
The goal of persuasion is to change others’ point of view or to move others to take action.
Krista Price video:
Exercise ethical persuasive methods when seeking to persuade an audience.
Presenting facts on only one side of a subject/issue without being transparent about the other
side of the issue is sometimes unfair and unethical when seeking to persuade an audience.
3 Motivational Appeals (Aristotle)
ETHOS = credibility
Convincing through your character
How? - Become an expert on your topic
- Be likable and worthy of respect
- Appear thoughtful, fair, and respectful of alternative points of view
- Your accuracy and thoughtfulness in crediting your sources, professionalism in caring
about your speech and its structure, your proper use of grammar, and your overall
personal neatness
PATHOS = appealing to the emotions, values, and beliefs of an audience
How? - Word choice: vivid examples and details
- Your speech should not only be somebody else’s words or research – you must tie
together your research by crafting your speech with your own words in a way that is
interesting and persuasive for your audience.
LOGOS = reasoning or logic
Most important appeal
How? - Make a claim and back it up!
- Involves strong information and flow of logic
Giving reason is the heart of persuasion
Changing minds, hearts, and actions isn’t easy but with the right attitude and preparation you
can succeed.
Prepare for your own success.
Inductive Reasoning - Reason which begins with specifics and moves toward a generalization
is inductive.
Deductive Reasoning - Reason which starts with a general observation and moves to specifics
is deductive.
Faulty Logic
9. Causal: making a connection because one event follows another.
10.Bandwagon: suggesting that because everyone believes something or does something,
it must be valid, accurate, or effective.
11.Either-or: oversimplifying an issue as offering only 2 choices.
12.Hasty Generalization: reaching a conclusion without adequate supporting evidence.
13.Personal Attack: name-calling
14.Red Herring: irrelevant facts or information used to distract from the issue.
15.Appeal to Misplaced Authority: using someone without the appropriate credentials or
expertise to endorse an idea or product.
16.Non Sequitur: an idea or logic that doesn’t follow the previous idea or conclusion.
Maslow’s Hierarchy of Needs
6. Physiological Need
7. Safety Need
8. Love/Belonging Need
9. Esteem Need
10.Self-Actualization Need