Download What is Rhetoric File

RHETORIC
Some key words:
PERSUASION
MOTIVATION
SPEAKING
WRITING
DISCOURSE
ARGUMENT
INFORM
EXAGGERATION
ART OF DISCOURSE
EMOTIONAL RESPONSE
RHETORIC
ARISTOTLE
Aristotle (384 – 322BCE) is
the most notable product of
the educational program
devised by Plato. Aristotle wrote
on an amazing range of subjects,
from logic, philosophy, and ethics
to physics, biology, psychology,
politics and rhetoric.
RHETORIC
Rhetoric is the art of
persuasion
The goal of persuasion is to
change others’ point of view or
to move others to take action
LOGOS, ETHOS, PATHOS
RHETORICAL TRIANGLE
Every communication is
essentially a trilateral
relationship. Each point of
the triangle influences the
others, and all are
influenced by the context
of the communication.
Each point
of the triangle bears some
responsibility for the
success of the
communication, and each
point of the triangle corresponds
with one of Aristotle’s three appeals.
LOGOS
• Logos is an argument based on facts, evidence and
reason.
• Using logos means appealing to the reader’s sense of
what is logical, reasonable.
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Facts
Case studies
Statistics
Experiments
Analogies
Anecdotes
Authority voices
Logical reasoning
Example:
37% more effective than the
competition.
ETHOS
• Ethos is an argument based on character.
• Using the ethos means the writer or speaker appeals to
the audience’s sense of ethical behaviour. The writer
or speaker presents him or herself to the audience as
credible, trustworthy, honest and ethical.
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Trustworthiness
Credibility
Reliability
Expert testimony
Reliable sources
Fairness
PATHOS
• Pathos is an argument based on feelings
• Using pathos means appealing to reader’s
emotions and feelings.
Higher emotions:
Lower emotions:
– Fairness
– Love
– Pity
- Anger
- Greed
- Revenge
RHETORIC
What is the message of the cartoon?
Homework
Find an example of Logos, Ethos and
Pathos and bring to class for discussion
tomorrow.