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Globalisation and Fashion
Learning Objectives
Key
Questions
-Understand what
globalisation means;
-be aware of role of
trans-national
corporations (TNCs)
and marketing;
-explore idea of
globalisation and
recognise its
implications for people,
places and environments,
and for their own lives;
-be able to plan and
carry out an enquiry;
-present findings
graphically and in
writing;
-reach conclusions based
on evidence
What is
interdependence
?
What’s the
difference
between a brand
and a product?
Learning Activities
Week 1 Lesson 1
Suggested
Homework
Success Criteria
(teacher indication)
Cards, bk p62
Wall display
STARTER
Mind map – complete on
‘globalisation’
INTRODUCTION
Global jeans – card exercise (Geog 3
p62)
DEVELOPMENT
Nike statements – True or False???
PLENARY
Write down 3 things you’ve learnt
about Nike – take feedback
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Resources
Have they grasped the main
points about globalisation?
Can they …?
Globalisation and Fashion
Learning Objectives
to be able to ask
questions about a picture
to develop critical visual
literacy skills – turn a
picture into words
to write a geographical
description
Key Questions
What is
interdependence?
What’s the
difference
between a brand
and a product?
Learning Activities
Week 1 Lesson 2
STARTER
Mind map - Nike
INTRODUCTION
Photos of Niketown plus questions or
Compass Rose activity
DEVELOPMENT
Draft description to write up for
homework – give paragraph
headings?
PLENARY
Condense knowledge into 5-line
poem (see prompt sheet)
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Resources
Suggested
Homework
Success Criteria
(teacher indication)
Laminated sets
of photos
Write up
description of
Niketown
Can they …?
Questions/and/
or
Compass Rose
sheets
Explain the difference between a
product and a brand
Understand why branding is such
an important concept to the TNCs
Write a description of a place
Globalisation and Fashion
Learning Objectives
Key Questions
Learning Activities
Week 2 Lesson 1
To understand the
conditions Nike products
are made in ;
To understand the reason
why EPZs (Export
Processing Zones) exist;
To develop awareness of
what is a good piecce of
descriptive writing;
What are
conditions like in
Cavite, Rosario?
Why did
Carmelita die?
What does that
make you feel
about your own
clothes?
STARTER
Read descriptions of Niketown and
select what they think is their best
descriptive sentence (if they have
not got one they will write it now!)
Swop with partner and see if they
agree
Have a few good ones read out and
maybe one or two that there were
disagreements about
How can you now
INTRODUCTION
improve your
own writing?
Explain now they have written
descriptions of Niketown they are
going to look at descriptions of the
actual production
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Resources
Suggested
Homework
6 extracts from
‘No Logo’ by
Naomi Klein
Go home and
look in wardrobes
and write down
where all their
clothes / trainers
are manufactured
Cards in
envelopes (1
per group) of
features of
good
descriptive
writing – see
sheet
Success Criteria
(teacher indication)
Can they …?
Understand athe need
for EPZs
Relate ideas around
branding to their own
experiences of
advertising and
promotion of products
Identify aspects of good
geographical
descriptive writing
DEVELOPMENT
Close reading of selected passages
1) In groups of 4-5 reading same
passage looking at different
features
2) In groups made up of 6 people
who read different passages
sharing their findings
PLENARY
Ask for examples of different
features from groups (maybe back
in original groups?)
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Globalisation and Fashion
Learning Objectives
Key Questions
Learning Activities
Week 2 Lesson 2
To redraft their own
descriptive writing
incorporating at least 3
of the features they
identified last lesson
How can they
improve their first
draft of
descriptive
writing?
STARTER
Brainstorm features of good
geographical descriptive writing
from last lesson - SNOWBALL
INTRODUCTION
What did they
discover about
your own
clothes???
Explain they are going to use the
features they identified from ‘No
Logo’ extract to improve their own
work
DEVELOPMENT
Look at own description of
Niketown and choose 3 or more
features to incorporate into a
redraft
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Resources
Suggested
Homework
Success Criteria
(teacher indication)
Redraft original
description of
Niketown
Can they …?
Add one or two
paragraphs about
what they have
discovered about
Cavite with a
conclusion
expressing their
personal opinion
about Nike
Redraft their own work
including aspects of
good geographical
descriptive writing
Reach a conclusion and
express an opinion
based on evidence
Rewrite 2 sentences in lesson using
new ideas
PLENARY
Teacher asks a few pupils to read
out redrafted sentences; get other
pupils to comment on how effective
they think they are
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