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Propaganda Analysis – Images of the Boston Massacre
Why is this part of the image an example of this
technique?
Technique
Part of Image
HOW does this part of the image effectively carry
out the technique’s strategy?

Blood gushing out of
the colonists

Makes you afraid

Puppy dog and
woman

You are afraid the British soldiers will
shoot an innocent woman and puppy

“The Bloody
Massacre”

Scary words

Puppy dog and
woman

You transfer your emotions onto the
woman and dog – they could be YOUR
dog, or mom

Blood gushing from
the colonists

British coats are “blood red”

You transfer your idea of a “butcher”
onto the soldiers (a butcher slaughters
innocent animals)
FEAR
TRANSFER
PLAIN FOLKS
NAME
CALLING

“Butcher’s Hall”

Puppy dog and
woman

Just like you – you might be killed next
(you see yourself in the image)

The colonists are
dressed like you and
your neighbors

You might be killed next (you see
yourself in the image)

“Butcher’s Hall”

Revere is calling the soldiers “butchers”

“The Bloody
Massacre”

A massacre is when defenseless
people are killed

Colonists have no
weapons

Revere wants to convince people that
the British attacked defenseless
colonists – he leaves out facts in order
to convince you

Paul Revere –
famous Patriot

People think – if Paul Revere drew it,
then it must be true
CARD
STACKING
BANDWAGON
GLITTERING
GENERALITIES
LOGICAL
FALLACIES
TESTIMONIAL