Download BNW Propaganda PSA

BNW Propaganda PSA
Criteria
Belo
Level 1
Level 2
Level 3
Level 4
w
50-59%
60-69%
70-79%
80-100%
Knowledge/Understandi
Target audience is
Target audience is
Target audience is
Target audience is
ng
unclear.
somewhat clear.
clear.
very clear.
Target audience for PSA:
Message of PSA is
Message of PSA is
Message of PSA is
Message of PSA is
-appropriate for Alpha-
unclear and/or
somewhat clear
clear and
appropriate and
Plus and Delta-Minus
inappropriate for
and/or appropriate
appropriate for the
very clear for the
Message of PSA:
the World State.
for the World
World State.
World State.
Marks
50%
-appropriate for the
/10
State.
World State
Purpose of PSA is
Purpose of PSA is
Purpose of PSA:
unclear and does
Purpose of PSA is
Purpose of PSA is
exceptionally clear
-gets across the core
not get across the
somewhat clear
clear and gets
and gets across the
values of
core values of the
and struggles to
across the core
core values of the
subdepartment
subdepartment.
get across the core
values of the
subdepartment
values of the
subdepartment.
with great clarity.
subdepartment.
Thinking/Inquiry
critical thinking:
-appropriate use of
propaganda techniques
-use of catchy slogans
Does not meet expectations
Contains examples of
The PSA does not
The PSA includes
The PSA includes
The PSA includes
include examples
few examples of
good examples of
exceptional
of propaganda
propaganda
propaganda
examples of
techniques.
techniques.
techniques.
propaganda
techniques.
/10
Slogans are either
Slogans are not
Slogans are catchy
not catchy and are
overly catchy or
and unique.
not unique.
unique.
Slogans are not
irncedibly catchy
and unique.
Communication
The message was
The message was
The message was
The message is
hard to follow,
generally logical,
logical with a clear
clever, engaging
The message of PSA:
illogical or had no
and its message
message.
with a strong and
-clarity and
clear message.
was somewhat
meaningful
evident.
message.
appropriatenes of
message
The footage was
Footage:
poorly shot, poorly
The footage was
well shot, clear,
The footage was
-quality of footage
lit, or blurry.
somewhat well
and lit.
exceptionally well
Audio/Effects:
The footage was
shot.
shot, clear and
-quality of audio and
effects
properly
Poor audio and the
illuminated.
music did little to
enhance the PSA.
Good audio and
Decent audio and
the music works
Great audio and
the music
well the PSA.
the music
somewhat
enhanced the PSA.
enhances the PSA.
/10
BNW Propaganda PSA
Application
Techniques to
Techniques to
Appropriate
Highly appropriate
convey message
convey message
techniques,
and effective
Appropriate techniques
are inappropriate
are somewhat
including style and
techniques to
to convey message:
in style and/or
appropriate in style
symbols/imagery,
convey message
-style
symbols/imagery.
and/or
used to convey
through style and
symbols/imagery.
message.
symbols/imagery.
-symbols/imagery
Mise-en-Scène:
-appropriateness of
The setting/props
The setting/props
The setting/props
The setting/props
setting, props.
were poorly
were somewhat
were well selected
were well
Editing
selected and
appropriate and
and worked with
convincing and
incongruous with
generally worked
the message.
realistic and
the message.
with the message.
enhanced the
message.
Comments:
PSA is somewhat
PSA is well edited
PSA is poorly
well edited.
with consistently
PSA is well edited
editied with
Generally
good transitions
with creative
awkward
acceptable
and a good sense
transitions and a
transitions. Poor
transitions, and
of timing, creating
pace that relays
sense of timing.
some soense of
a smooth
well.
timing.
sequence.
Score: ________
/10