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BNW Propaganda PSA Criteria Belo Level 1 Level 2 Level 3 Level 4 w 50-59% 60-69% 70-79% 80-100% Knowledge/Understandi Target audience is Target audience is Target audience is Target audience is ng unclear. somewhat clear. clear. very clear. Target audience for PSA: Message of PSA is Message of PSA is Message of PSA is Message of PSA is -appropriate for Alpha- unclear and/or somewhat clear clear and appropriate and Plus and Delta-Minus inappropriate for and/or appropriate appropriate for the very clear for the Message of PSA: the World State. for the World World State. World State. Marks 50% -appropriate for the /10 State. World State Purpose of PSA is Purpose of PSA is Purpose of PSA: unclear and does Purpose of PSA is Purpose of PSA is exceptionally clear -gets across the core not get across the somewhat clear clear and gets and gets across the values of core values of the and struggles to across the core core values of the subdepartment subdepartment. get across the core values of the subdepartment values of the subdepartment. with great clarity. subdepartment. Thinking/Inquiry critical thinking: -appropriate use of propaganda techniques -use of catchy slogans Does not meet expectations Contains examples of The PSA does not The PSA includes The PSA includes The PSA includes include examples few examples of good examples of exceptional of propaganda propaganda propaganda examples of techniques. techniques. techniques. propaganda techniques. /10 Slogans are either Slogans are not Slogans are catchy not catchy and are overly catchy or and unique. not unique. unique. Slogans are not irncedibly catchy and unique. Communication The message was The message was The message was The message is hard to follow, generally logical, logical with a clear clever, engaging The message of PSA: illogical or had no and its message message. with a strong and -clarity and clear message. was somewhat meaningful evident. message. appropriatenes of message The footage was Footage: poorly shot, poorly The footage was well shot, clear, The footage was -quality of footage lit, or blurry. somewhat well and lit. exceptionally well Audio/Effects: The footage was shot. shot, clear and -quality of audio and effects properly Poor audio and the illuminated. music did little to enhance the PSA. Good audio and Decent audio and the music works Great audio and the music well the PSA. the music somewhat enhanced the PSA. enhances the PSA. /10 BNW Propaganda PSA Application Techniques to Techniques to Appropriate Highly appropriate convey message convey message techniques, and effective Appropriate techniques are inappropriate are somewhat including style and techniques to to convey message: in style and/or appropriate in style symbols/imagery, convey message -style symbols/imagery. and/or used to convey through style and symbols/imagery. message. symbols/imagery. -symbols/imagery Mise-en-Scène: -appropriateness of The setting/props The setting/props The setting/props The setting/props setting, props. were poorly were somewhat were well selected were well Editing selected and appropriate and and worked with convincing and incongruous with generally worked the message. realistic and the message. with the message. enhanced the message. Comments: PSA is somewhat PSA is well edited PSA is poorly well edited. with consistently PSA is well edited editied with Generally good transitions with creative awkward acceptable and a good sense transitions and a transitions. Poor transitions, and of timing, creating pace that relays sense of timing. some soense of a smooth well. timing. sequence. Score: ________ /10