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UNIT 2: Chapter 6: PRICES: Section 1: Combining Supply and Demand Learn how markets operate and how markets can tum competing interests into a positive outcome for both sides. Free Markets produce some of their best outcome when left alone without government intervention Balancing the Market Demand schedule shows how much the consumers are willing to buy at various prices. Supply schedule shows how much sellers are willing to sell at various prices Defining Equilibrium---point where demand and supply come together at the same number of products where the price at which the quantity supplied equals the quantity demanded. Equilibrium price buyers will purchase the goods the equilibrium price will find ample supplies on store shelves Graphing Equilibrium---the market supply curve and the market demand curve are plotted on same graph. Equilibrium price and quantity can be found where quantity supplied equals quantity demanded, or the point where the supply curve crosses the demand curve. Disequilibrium---if the market price or quantity supplied is anywhere but at the equilibrium. It occurs when quantity supplied is not equal to quantity demanded in a market. Excess Demand---occurs when quantity demanded is more than quantity supplied. When it is below equilibrium have excess demand. As price rises people will' buy less of that product. Excess demand the quantity demanded exceeds the quantity supplied, supplies will keep raising the price. Excess Supply---occurs when quantity supplied exceeds quantity demanded. When price falls quantity demanded will rise, when price rises quantity demanded will fall. Whenever the market is in disequilibrium and prices are Flexible, market forces will push the market toward the equilibrium. When there is excess demand, profit - seeking sellers realize that they can raise prices to earn more profits. In this way, market prices move toward the equilibrium level Government Intervention---Price ceiling or maximum price that can legally charged for a good that is considered essential Rent Control prevent inflation during a housing crisis, others motivated to help poor households by cutting their housing costs and permitting them to live in neighborhoods they could not otherwise afford. Cost of price ceilings---few renters benefit from rent control---long waiting lists, discrimination by landlords, and even bribery, are used to allocate the scarce supply of apartments among the many peoole who want them. Landlords increase profits by cutting costs. Ending Rent Control---markets would rise to the equilibrium of the supply and demand for the apartments and instead of renters spending time and money looking for apartments they would then be able to find a wider selection of apartments. Landlords would also have a greater incentive to maintain apartments. People who lived in an area that had been under rent control would no longer be able to afford to live in that neighborhood and would be forced to move to a cheaper area. Price Floors---Price floor minimum price for a good or service Minimum Wage---minimum price that an employer can pay a worker for an hour of labor. If minimum wage is set above the market equilibrium wage rate, the result is a decrease in employment. If minimum wage is below equilibrium wage, it will have now effect. Price Supports in Agriculture Northeast Dairy Compact---guarantee a minimum price for milk produced on farms in these states. Section 2: Changes in Market Equilibrium Market tends to move toward equilibrium. The price and quantity will gradually move toward their equilibrium levels. WHY? Excess demand will lead firms to raise prices. Higher prices induce the quantity supplied to rise and the quantity demanded to fall until the two values are equal. Excess Supply will force firms to cut prices, cause quantity demanded to rise and the quantity supplied to fall until, once again, they are equal 2 factors that can push it into disequilibrium: (1) Shift in the entire demand curve (2) Shift in entire supply curve Changes in Price---factors that shift the supply curve to the left or to the right: advances in technology, new government taxes and subsidies, and changes in the prices of raw material and labor us to produce the goods. Shift of the entire supply curve to left or right creates new equilibrium. Understanding shift in supply when technology makes a good more accessible the demand increases. Finding a New Equilibrium---new technology makes a good less expensive demand increases sending supply curve to the market equilibrium follows the intersection of the demand curve and the supply curve as that point moves downward along the demand curve. Moving target that changes as market conditions change. Fall in Supply---factors that reduce supply can shift the supply curve to left. Rise in cost of raw materials, cost of labor, government imposes new tax will all affect the supply curve and move it to the left. As supply curve shifts to the left, suppliers raise their prices and the quantity demanded falls. New equilibrium point along demand curve above and to the left of the original equilibrium point. Market price higher and quantity sold lower. Shift in Demand---fads reflect impact of consumer tastes and advertising on consumer behavior Problem of Excess Demand---a fad appears as a gap between quantity supplied and new quantity demanded creating excess demand or a shortage. Search Cost-financial and opportunity costs consumers pay in searching for a good or service. Return to Equilibrium---When demand increases both the equilibrium price and equilibrium quantity also increases. Demand curve shifted and equilibrium point has moved setting in motion market forces that push the price and quantity toward new equilibrium values. Fall in Demand create excess supply or a surplus. Section 3: The Role of Prices free market, prices are tool for distributing goods and resources throughout the economy. Prices in the Free Market prices help move land, labor land capital into the hands of producers and finished goods into the hands of buyers. Advantages of Prices---provides a language for buyers and sellers. Prices give a standard measure of value for a good and a consistent and accurate way to measure demand for a product. Prices as an Incentive---Prices communicate to both buyers and whether goods are in short supply or readily avialable. Prices as Signals---High price green light that tells producers that a specific good is in demand and that they should use their resources to produce more. Low price is a red light to producers that a good is being overproduced. Low prices tell a supplier that the use of existing resources to produce a different good. Flexibility---Supply Shock is a sudden shortage of a good EX: Gasoline or wheat. Excess demand that suppliers can no longer meet. Rationing or dividing up goods and services using criteria other than price, is expensive and can take a long time to organize. Price System is "Free"--- Free market pricing distributes goods through millions of decisions made daily by consumers and suppliers. A wide choice of goods---benefits of market-based economy is the diversity of goods and services consumers can buy. Prices also allow producers to target the audience they want with the products that will sell best to that audience. In a command economy hope to distribute wealth evenly throughout their society as a result, goods were low in price but hard to find. Rationing and Shortages---Soviet Union goods inexpensive but consumers could not always find them. Black Market---allow consumers to pay more so they can buy a good when rationing makes it otherwise unavailable. Efficient Resource Allocation---means that economic resources-land, labor, and capital- will be used for their most valuable purposes. How do people earn the larges returns? By selling to the highest bidder. Prices and the Profit Incentive---The Wealth of Nations by Adam Smith "The Wealth of Nations " published in 1776. Basically, producers (businesses) will find out what is wanted and then will provide for it. Market Problems (1) Imperfect competition affect prices and higher prices can affect consumer decisions (2) Spillover costs or externalities that include costs of production such as air and water pollution. (3) Imperfect information can prevent a market from operating smoothly. Buyers and sellers do not have enough information to make informed choices about a product, they may not make the choice that is best for them