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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
INSTITUTION INFORMATION
Name of
Institution:
Sheridan College Institute of Technology & Advanced Learning
Trafalgar Road Campus:
1430 Trafalgar Road
Oakville, ON L6H 2L1
905-845-9430
Davis Campus:
7899 McLaughlin Road
Brampton, ON L6V 1G6
905-459-7533
Locations:
(Campus Location
of Program is in
bold)
Hazel McCallion Campus:
4180 Duke of York Boulevard
Mississauga, ON L5B 0G5
905-845-9430
Skills Training Centre:
407 Iroquois Shore Road
Oakville, ON L6H 1M3
905-845-9430
Website Address: www.sheridancollege.ca
All Sheridan campuses are accessible by local public transit, with
convenient connections to GO Transit. Visit:
www.sheridancollege.ca / About Sheridan/ Campus Info/ How to Get to Sheridan
Second Career Coordinator: Deborah Campbell
Contact Person:
Application
Process/Offer of
Admission/Letter
of Acceptance:
Phone: 905-459-7533 or 905-845-9430 ext. 5068
Fax: 905-874-4385
E-mail: [email protected]
1. If you have been provided with a Second Career Application Package by
your Employment Assessment Centre, please review Sheridan’s full-time
program admission requirements outlined below under Program-Specific
Admission Requirements. Please note that to be extended an offer to
Sheridan and obtain an acceptance letter, you are required to meet the
admission requirements. We will be pleased to talk with you about your
program and Second Career. Also, please attend a Sheridan Second
Career Information Session - times and locations are noted at
www.sheridancollege.ca under Programs and Courses, then select
Second Career.
2. Please apply to your program choice through the Ontario Colleges
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
website at: www.ontariocolleges.ca. Please provide transcripts or request
mature student testing, if you meet the criteria (see below Mature
Student Status). There is a $95 non-refundable application fee, payable
to Ontario Colleges.
3. If Sheridan determines you do not meet the admission requirements
through transcripts or testing, we will provide you with information about
how you can most efficiently obtain the necessary prerequisites through
Sheridan’s Upgrading or ESL Programs.
4. If you are accepted into your program choice, you will receive an offer of
admission and, subsequently, a detailed acceptance letter, which you will
submit with your Second Career funding application.
Certification of
School:
Sheridan is an Ontario Public College and is certified to issue T2202A tax
receipts.
Sheridan recognizes that some students who enter a program at the College will
have earned postsecondary credits at other recognized postsecondary institutions
and may wish to apply these credits towards the Sheridan credential. Advanced
standing refers to the transferring of credit earned at another recognized postsecondary institution towards a Sheridan credential.
Students may apply to receive advanced standing for specific Sheridan course(s)
based on the successful completion of similar courses at other recognized
postsecondary institutions subject to meeting applicable Sheridan policies.
Advanced
Standing:
Candidates must have achieved a minimum course grade of C grade in the
course that is being considered for advanced standing, or the minimum pass for
the course for promotion within the program, whichever is higher.
Courses considered for advanced standing must have been completed within five
years prior to the request except with the permission of the Dean of the respective
school.
Please refer to the full time Advanced Standing policy on Sheridan’s Policies and
Procedures website for specific details. Mac users please note: you must use
Firefox, Opera or Netscape to access the documents on the Policies and
Procedures website.
PROGRAM INFORMATION
Program
Name/Credential:
Program-Specific
Admission
Requirements:
Business - Marketing - PBUMK
Ontario College Diploma
Ontario Secondary School Diploma or equivalent, including these required
courses:
 One English, Grade 12 (ENG4C or ENG4U)
Plus
Mathematics, Grade 12 (C or U) or mathematics, Grade 11* (M or U)
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
* MBF3C does not meet this requirement.
Or,
Mature Student Status – Mature students do not possess an Ontario
Secondary School Diploma, or equivalent, and are 19 years of age or older
before the starting date of the program.
Mature students who apply to Sheridan’s certificate and diploma programs must
demonstrate their ability to work at the postsecondary level in one of the following
two ways:


By successfully completing equivalency testing in English and/or
mathematics and/or; science or
By completing a program of academic upgrading at a level appropriate to
the program of choice.*
Mature students must demonstrate proficiency in meeting specific program
prerequisites.
*If you do not have the required prerequisites, you may wish to enrol in Sheridan’s
Academic Upgrading program to obtain equivalent credits. Sheridan also offers
an ESL program. Preparatory training, such as academic upgrading, is eligible for
Second Career funding, subject to the approval of Employment Ontario.
APPLICANT SELECTION
Eligible applicants will be selected on the basis of previous academic
achievement (the average of their six highest senior-level credits, including the
required course(s).
Applicants who do not meet the admission requirements for this program will be
assessed and advised individually and may be considered for other, related
programs.
Start/End dates by
semester:
September 2013
Start
Program Length/
Hours/Weeks:
Sept. 3, 2013
1 To
Dec. 13, 2013
Jan. 6, 2014
2 To
April 17, 2014
Sept. 2, 2014
3 To
Dec. 12, 2014
Jan. 5, 2015
4 To
April 17, 2015
This is a 2 year full time program (4 semesters of 14 weeks each).
Hours per week: 18 (daytime hours between 8:00 a.m. and 6:00 p.m., Monday to
Friday.
Programs starting in September have a four month break over the summer (from
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
approximately mid-April to end of August) between first and second year. The
Christmas break is approximately 3 weeks, and breaks between semesters are 2
weeks.
Programs starting in January and May run continuously over 16 months (no
summer break). The Christmas break is approximately 3 weeks, and breaks
between semesters are 2 weeks.
Programs starting in January go straight through with a maximum break of 3
weeks over Christmas and two week breaks between semesters.
Students will be notified about their class schedule and timetable prior to the
beginning of each semester.
Class Size:
Approx. 35
Course Outline:
See Program Outline section below
Registration Fee –
(applicable at time
of publication –
subject to change
without notice):
The $95 non-refundable application processing fee paid to Ontario Colleges
covers application processing for one application cycle.
Annual Tuition
2012/13 –
(applicable at time
of publication –
subject to change
without notice):
Parking 2012/13 –
(applicable at time
of publication –
subject to change
without notice):
Additional Costs
2012/13 –
(applicable at time
of publication –
subject to change
without notice):
• Year 1: $3,815.00
*Tuition fees are regulated by the Ministry of Training, Colleges and Universities.
Tuition for programs starting September 2013, and subsequent terms, is subject
to increase and will be updated when the increase has been determined.
• Year 2: *
*By action of the Ontario government, a change may be made to year two tuition.
For purposes of your research, please use the year one tuition.
Parking for programs starting September 2013, and subsequent terms, is subject
to increase and will be updated when the increase has been determined.
• One Month: $80.00
• One Semester (September to January): $186.00
• Two Semesters (September to May): $343.00
• Three Semesters (September to August): $410.00
Cost for books, etc. for programs starting September 2013, and subsequent
terms, is subject to increase and will be updated when the increase has been
determined.
Year 1
Books: $468.00
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
Expendable Supplies: $334.00
Uniform & Equipment: $267.00
Year 2 (subject to increase)
Books: $468.00
Expendable Supplies: $359.00
Uniform & Equipment: $155.00
Mobile Program - laptop required:
Mobile computing programs require the use of a laptop as a mandatory component of
curriculum during academic terms. New students in mobile computing programs must bring
a laptop of their choice that will meet the program’s requirements. For more information
please refer to: mobilecomputing.sheridaninstitute.ca.
Other:
Payment Policy for
Second Career:
Option 1: Payment of total fees for one full year should be paid in full by the tuition
deadline. Please refer to your Fees Invoice for tuition deadlines as deadlines
vary depending on when you are extended and accept an offer.
Refund Policy:
To officially withdraw from Sheridan full time programs, you must do so in writing
by submitting to the Office of the Registrar an “Application for Term or Complete
Program Withdrawal” form available at all Sheridan Student Advisement offices. If
you withdraw by the tenth scheduled day of the term, then all fees are refunded
for that term, minus a $100 administrative processing charge.
Your Second
Career in Business
- Marketing
Sheridan's Business – Marketing Program prepares you for employment in the
fields of business-to-business and business-to-consumer marketing. The
curriculum includes making professional business presentations, developing
comprehensive marketing plans, conducting market research and using a
systems approach to customer management. Working in teams, you also conduct
a marketing research survey and a comprehensive marketing plan for an external
business client. A computer simulation that depicts real market environments and
the use of current marketing case studies bring actual work challenges into the
classroom.
Examples of entry-level positions include:
Career
opportunities/
Employment
Prospects/Success
Factors:

Marketing Assistant

Marketing Coordinator

Business Sales Representative

Customer Service Representative
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start

Marketing Research Assistant

Assistant Merchandising Manager


Assistant Product Manager
Sales Assistant
Alumni of Sheridan can access all in-person and web-site Career Centre’s
services for assistance in Career Counselling and Employment Advising for one
year after their graduation date. After one year, they can access all web-site
services including jobs.sheridan (our on-line job posting system).
Method of
Instruction:
Equipment
Availability:
Instructor
Qualifications:
Courses are instructor-led. Students will engage in a variety of applied learning
and experiential activities and will complete multiple industry projects.
Students will have access to computers in open access computer labs.
College faculty are hired based on a combination of industry experience and
academic qualifications. Most full-time faculty have relevant Master’s degrees
and/or professional certifications where applicable to their field of expertise.
Faculty are provided with opportunities to engage in professional development to
ensure currency in their field as well as proficiency in teaching adults.
All Sheridan’s programs are designed and kept up to date with input from
Program Advisory Committees that include representation from employers and
industry organizations.
Curriculum Design:
Network for Innovation & Leadership in Education at Sheridan (NILES) at
Sheridan oversees the design of new programs and courses and maintains a
schedule of program review to keep programs up to date.
Students have the opportunity to complete a formal evaluation of the course and
instructor at the end of each course.
Evaluation of
Instructors,
Courses and
Programs:
Physical Facilities:
In addition, students can participate in the Student Satisfaction Survey to evaluate
their program.
Public colleges must survey students, graduates and employers as mandated by
the Ministry of Training, Colleges and Universities to obtain information on Key
Performance Indicators (KPIs). Please visit: Sheridan Home Page, About
Sheridan, Sheridan at a Glance, Key Performance Indicators (KPIs).
Sheridan classrooms and campus facilities are accessible and are designed to
support a wide range of applied learning activities. Classrooms and labs are
equipped with modern technology, including digital AV teaching and learning aids.
At the Davis and Trafalgar Road campuses, gyms and fitness centres, full-service
cafeterias, modern learning resource centres and vibrant student centres
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
contribute to supporting student learning and life. Both campuses have attractive
grounds that provide a relaxing counterpoint to the hustle and bustle of student
activity.
As a public college, Sheridan is able to offer a full range of student services and
supports:
Athletics and Recreation
Career Centre (job search assistance): available for one year following graduation
Counselling and Special Needs Services
Additional
Supports and
Resources
Available:
Accessible Learning Services
Library Services
Peer Tutoring and Mentoring
Health Services
Student Advisement Centre
Student Union
Special
Accommodations:
Sheridan’s Accessible Learning Services facilitates equal access for eligible
students with disabilities by coordinating reasonable academic accommodations
and support services. Accommodation plans and services are tailored to
correspond with the disability related needs of each student and are determined
based on the documentation provided and program specific requirements.
PROGRAM OUTLINE
Course
Requirements:
Course code:
Hours /
week:
Course Name:
Semester 1:
ACCG 16971
Accounting 1
3
MKTG 19439
Marketing 1
3
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
HRMT 16127
Human Resources Management 1
3
MATH 16269
Business Math 1
3
APPL 10343
Computer Applications 1
3
GNED
General Education Elective
3
TOTAL HOURS PER WEEK
18
MKTG 10625
Marketing 2
3
ECON 15269
Microeconomics
3
FINA 11079
Finance
3
COMM 12423
Business Communications
3
ECOM 15616
Introduction to E-commerce
3
GNED
General Education Elective
3
TOTAL HOURS PER WEEK
18
MKTG 27583
Marketing Analysis and Planning
3
FINA 22289
Financial Analysis for Marketing Managers
3
SALE 24565
Personal Selling
3
BUSM 22782
Marketing Law and Ethics
3
COMM 25586
Marketing Report Writing
3
ECON 22358
Macroeconomics
3
COWT 10022
Cooperative Education Forum
1
TOTAL HOURS PER WEEK
18
MKTG 20480
Customer Relationship Management
3
MATH 29875
Statistical Methods and Analysis
3
Semester 2:
Semester 3:
Semester 4:
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
BUSM 22782
Marketing Law and Ethics
3
ADVG 20905
Marketing Promotion Management
3
BUSM 13551
The Professional Edge
3
MKTG 31445
Supply Chain Management
3
TOTAL HOURS PER WEEK
18
** Students are offered the option to graduate from the program with a cooperative education component.
Enrolment is limited through an additional co-op application process. Students who are accepted into the co-op
program will take their remaining class at the Trafalgar Road Campus and will spend three paid work terms
working in a program-related position. Co-op work experience complements classroom study and provides an ideal
background for enhancing career opportunities. See http://coop.sheridaninstitute.ca/ for details.
COURSE DESCRIPTIONS
COURSE
Accounting 1
Code: ACCG 16971
Hours / wk: 3
This course provides the student with knowledge of basic accounting procedures and theory. It
serves as the basis for more advanced studies in accounting or for a better understanding of
related concepts in other areas of business specialization. Using lectures, demonstrations and inclass problem solving activities students learn the steps of the accounting cycle that result in
useful information for decision makers.
COURSE
Marketing 1
Code: MKTG 19439
Hours / wk: 3
In this survey course, students learn how the functions and concepts of marketing are applied in
today's business environment. The course introduces the first year business student to a study of
the marketplace, market planning, product planning, branding, distribution and promotion.
Learning experiences include classroom lecture/discussion and self-directed learning through
research and seminar presentations.
COURSE
Human Resources Management 1
Code: HRMT 16127
Hours / wk: 3
Students examine the human resources activities required of all managers with a focus on the
strategic role of human resources in the management of a business. Through hands on
applications in the areas of legislation, job analysis, job descriptions, recruitment, selection and
performance appraisal, students will produce human resources documents to support
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
management decisions. Using situational problem solving, debates, role plays and lecture
material, students choose appropriate options to address various human resources problems.
COURSE
Business Math 1
Code: MATH 16269
Hours / wk: 3
This course is designed to develop your ability to perform mathematical operations and to involve
you in the application of mathematical techniques to a wide range of business problems. The
course starts with the mathematics of merchandising, and then proceeds with a review of simple
interest. This initial phase is followed by compound interest and applications.
COURSE
Computer Applications 1
Code: APPL 10343
Hours / wk: 3
The emphasis in this course is on using a computer as a professional tool in a business
environment. The objective of this course is to introduce students to basic computer terms,
concepts and computer applications and to develop skills in using Windows, word processing, email and Internet browser and presentation software. Hands-on experience with microcomputers
will be provided through the College network word processing, Windows XP, e-mail, browser and
presentation software. This course will be taught in a mobile environment using WebCT.
COURSE
General Education Elective
Code: GNED
Hours / wk: 3
COURSE
Marketing 2
Code: MKTG 10625
Hours / wk: 3
This course builds on the Marketing 1 survey course by emphasizing the application of the
concepts learned and adding depth to the topics. The course places special emphasis on an indepth look at channel issues and marketing communications. It also examines the quantitative
issues in marketing, with price calculations, break even analysis and marketing research
explored. Students learn through readings in the text, lectures, class activities, a multimedia math
tutorial, case studies and seminars.
COURSE
Microeconomics
Code: ECON 15269
Hours / wk: 3
This course is designed to provide students with an introduction to basic economic principles and
the Canadian economic environment, with an emphasis on recent and current microeconomic
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
issues and government policies to deal with these. The course is structured around several key
themes such as scarcity, productivity, efficiency, effectiveness, the three basic economic
questions and the operation of supply and demand in various types of markets, with a strong
emphasis on cause-effect relationships and the logic of these. The course examines the four
main sectors of the economy: consumers, producers, labour and government. After an
introduction to the basics of economics and the Canadian economy, the course examines and
explains the operation of supply and demand in various types of product markets, ranging from
highly competitive to monopolistic, followed by labour markets and labour unions, and the
government sector. The most frequently used approach is coverage of the basic facts pertaining
to a topic, followed by class discussion of the cause- effect relationships related to that topic, and
any issues and government policies related to the topic. After each class, students receive a selfcheck that provides a review of the material covered, and practice with the concepts.
COURSE
Finance
Code: FINA 11079
Hours / wk: 3
In this introductory course, students learn basic financial concepts and theories, which enable
them to better understand the many financial decisions facing individuals and modern business
organizations. The course emphasizes the practical application of financial concepts which
includes personal finance issues, awareness of how the stock market operates, the financial
operations of a business, and analysis of financial statements through use of ratio analysis.
Through activities and resources such as lectures, class discussions, current articles, and case
studies, the student is introduced to the evaluation of personal financial performance, and the
overall financial management of a company.
COURSE
Business Communications
Code: COMM 12423
Hours / wk: 3
Business Communication COMM12423, an introductory course in business communication, is
designed to prepare students for the types of business formats and writing that they will
encounter in the world of work. Students learn and practice formal and informal business
communications formats including letters, memos and business presentations and apply these
formats to a variety of purposes and audiences. Students will learn to solve communication
situations by analyzing their intended audience, determining their purpose and, selecting and
applying appropriate business communication strategies. Students will learn to develop attitudes,
practice skills and gain knowledge necessary for success both in their college studies and in their
chosen career.
COURSE
Computer Applications 2
Code: APPL 10111
Hours / wk: 3
The emphasis in this course is on using a computer as a professional tool in a business
environment. The objective of this course is to reinforce the student's basic Windows skills, and
introduce the student to spreadsheet terms, concepts and applications. Hands-on experience
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Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
with microcomputers will be provided through WindowsXP and Excel 2003.
COURSE
General Education Elective
Code: GNED
Hours / wk: 3
COURSE
Marketing Analysis and Planning
Code: MKTG 27583
Hours / wk: 3
Students study relevant, contemporary topic areas in the marketing field and determine how and
where each of these applies to the planning and construction of an effective marketing action
plan. The course requires that students undertake a collaborative and individual marketing plan to
be completed in sections with one or more stages being submitted.
COURSE
Financial Analysis for Marketing Managers
Code: FINA 22289
Hours / wk: 3
Whether employed by a large corporation or in a small business, marketers are responsible for
generating profit through implementing effective plans. Students will learn how their marketing
decisions affect business goals, how to use financial statements as score cards for success and
how to assess the profit potential from marketing plans. They will use spreadsheet software to
quickly generate multiple scenarios to help them optimize their decision making. The learning
experience will be characterized by lectures, analytical exercises employing marketing scenarios
and business cases.
COURSE
Personal Selling
Code: SALE 24565
Hours / wk: 3
Relationship selling strategies and techniques are introduced and developed to enable students
to research, plan, prepare and deliver a selling solution and presentation that meets the needs of
a prospective customer in a business to business environment. The entire selling process from
prospecting, through follow-up is studied and applied in a selling/buying scenario with emphasis
on skill development and situational analysis. In-class activities and evaluation tools include
individual and group presentations, role plays and case studies. Students research and write a
formal pre-call report.
COURSE
Marketing Law and Ethics
Code: BUSM 22782
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Hours / wk: 3
Business Administration – Marketing- (PBUMK)
Ontario College Diploma
Program Profile for Second Career
September 2013 start
In this course, students will examine the environment of law and ethical standards that govern
businesses when formulating marketing strategies. Emphasis is placed on students developing
an understanding of the law and ethical standards related to contracts, torts, competition,
advertising, promotion, privacy, intellectual property and packaging and labelling. The learning
environment is characterized by lecture, classroom discussion and particularly, case study
analysis.
COURSE
Code: COMM 25586
Marketing Report Writing
Hours / wk: 3
To develop business writing and basic research skills, students enter class as "mock-employees"
required to uncover trends in a marketing environment. They source information, analyze and
report findings in a conclusive, easy to read, grammatically efficient way. Students articulate
findings through: two reports, a proposal, press release, executive summary, internal
memorandum, and a 2-minute presentation. Student reports clearly define the trends, how each
affects a market, and how "the company" can sell the information to a client. Assessing and
documenting proof a trend exists, students see how the report drives a response from a
marketing department. EBSCOhost, Infotrac, Statistics Canada, and Euromonitor are research
starting points and as students learn to use the Internet and search engines, the scope of
information gathering broadens. Marketing Report Writing is presented as a WebCT/Vista course
using Mobile Computing Technology in the post-secondary day program.
COURSE
Code: ECON 22358
Macroeconomics
Hours / wk: 3
This course examines the operation of the Canadian economy on a macroeconomic scale,
including factors influencing both the supply side and the demand side of the economy such as
productivity, consumption, saving and investment. The course emphasizes various
macroeconomic issues such as Canada's productivity performance and international
competitiveness in a globalized world economy, government deficits and debt, unemployment,
recession, inflation and government policies to address these - fiscal, monetary, exchange-rate
and trade policies, including the Canada-US Free Trade Agreement, NAFTA and the GATT
agreement. The course is designed to give the student a basic understanding of the economic
environment within which Canadian business operates. To this end, the emphasis is on the
practical application and relevance of the economic concepts covered in the course with an
emphasis on ongoing and current macroeconomic problems and government policies to deal with
these.
COURSE
Customer Relationship Management
Code: MKTG 20480
Hours / wk: 3
Students learn to form, manage and extend business relationships with customers in both
consumer and business markets. Applying concepts such as lifetime value, and RFM (recency,
frequency, monetary value), students classify and prioritize customers, then create appropriate
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Business Administration – Marketing- (PBUMK)
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communications and incentive strategies. Students create and use databases to help describe
and predict customer behaviour, and learn how to create, query and produce reports from
database software. Learning experiences include a database simulation, demonstration and
application of database software, in-class activities and interactive lectures.
COURSE
Code: MATH 29875
Statistical Methods and Analysis
Hours / wk: 3
This course will give the student familiarity with statistical techniques in solving business
problems. Topics include frequency distribution, measures of location, measures of central
tendency, measures of dispersion, normal distribution, sampling distributions, estimation of
means and proportions, simple regression and correlation, time series, business forecasting and
indexes.
COURSE
Code: BUSM 22779
Marketing Law and Ethics
Hours / wk: 3
In this course, students examine the environment of ethical standards that govern business when
formulating marketing strategies. The course will begin with a brief introduction to aspects of
Canadian law that are most relevant to the discipline of Marketing and then proceed to explore
aspects of ethical conduct in business including: Ethical theory; corporate social responsibility;
Ethical decision making; sustainable consumption and an extended module on marketing ethics.
Given the nature of the material the learning environment employs extensive use of in class
activities and case studies as well as online activities to examine contemporary issues in ethics.
COURSE
Marketing Promotion Management
Code: ADVG 20905
Hours / wk: 3
Learn how to develop an effective Promotion Plan. Skills in the development of promotion
techniques are emphasized. Students learn how to apply fundamental principles and practices of
promotion in a variety of industry, product and service situations. These principles are applied in
a comprehensive Promotion Plan.
COURSE
The Professional Edge
Code: BUSM 13551
Hours / wk: 3
This course provides opportunities for students to investigate theories and behavioural
development to increase personal and professional effectiveness, particularly in the North
American environment. By becoming more aware of their own abilities and focusing on personal
development, students will be able to contribute more creatively and positively to the society in
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Business Administration – Marketing- (PBUMK)
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which they live. In a professional context, this includes an examination of such concepts as
Emotional Quotient and the development of a competitive edge that requires learned behaviours
vital to personal growth and success in today's corporate and organizational environments. The
course will be delivered through four modules: the first addresses self-awareness and personal
operating styles; the second examines theories of leadership and working in groups and teams;
the third examines theories of communication, the impact of ethnicity, gender and age on
communications processes, adapting to corporate cultures as well as personal image
management strategies such as dress, dining, networking, office etiquette and working in diverse
corporate cultures.
COURSE
Supply Chain Management
Code: MKTG 31445
Hours / wk: 3
Students explore the connections among strategies for customer service, inventory, suppliers,
transportation and distribution centres as they identify best practices. Through a combination of
interactive lectures, plant tours as feasible and hands-on in-class activities, they can observe the
connections among each of the core areas and of the firms in a given supply chain. Students
complete a report on a tour of a firm's supply chain operations. The role of technology and current
thinking in supply chain management are central course features.
ADDITIONAL NOTES
All information current at time of publication - subject
to change without notice.
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