Download Book-lovers and the Environment Brochure

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More information from http://www.researchandmarkets.com/reports/1568669/
Book-lovers and the Environment
Description:
The book industry has begun to accept the importance of adopting environmentally-friendly business
practices and to take strides to reduce its carbon footprint. The BA/PA Environmental Action Group (EAG)
and the Publishers Green Network (PGN) have called on publishers and booksellers to reduce their carbon
emissions by at least 10% during the period covering January 2006 to December 2015. Meanwhile, members
of the Publishers Green Network (PGN) have agreed upon the importance of measuring their UK operational
carbon footprints as a precursor to committing to emissions reductions.
However, little has hitherto been done to explore consumer habits, levels of awareness and opinions about
the environment relating to books. BML therefore decided to explore this consumer perspective, by
undertaking a survey using its BookZone panel, expanding on questions that it had asked of the same panel
in April 2007. While not a nationally representative sample, the BML BookZone panel provided a cost
effective means of obtaining relevant data from a large sample of core book customers. The survey also
incorporated questions from an expansive survey carried out by the Department for Environment Food and
Rural Affairs (DEFRA) in 2007: Public Attitudes and Behaviours toward the Environment, in order to provide
comparisons between book-lovers and a sample representative of the adult population in England.
RESEARCH OBJECTIVES
Within the context described above, the research sought to explore:
i) Book-lovers’ awareness and concern about the environment in general
- concern about environmental and ethical issues;
- knowledge about environmental issues;
- satisfaction with current level of ‘greenness’;
- awareness of ethical product certifications and logos;
- importance that products or services are ethical;
- how awareness and concern among book-lovers compares to wider population;
- how awareness and concern among book-lovers varies by sex & age.
ii) Book-lovers’ and environmental issues relating to books
- consideration of environmental issues when buying books;
- attitudes towards environmentally-friendly policies relating to books;
- whether downloaded or printed books considered more environmentally-friendly, and why;
- awareness of environmental practices in bookshops;
- how attitudes have changed between 2007 and 2008;
- how attitudes vary by sex and age, and by level of concern about climate change.
Contents:
BACKGROUND & RESEARCH AIM
RESEARCH OBJECTIVES
RESEARCH METHODOLOGY
SAMPLE COMPOSITION
KEY FINDINGS
1 BOOK-LOVERS AND ENVIRONMENTAL ISSUES IN GENERAL
1.1 Concern about environmental and ethical issues
1.1.1 Overall
1.1.2 Variations by sex and age
1.2 Knowledge of environmental issues
1.2.1 Overall
1.2.2 Comparisons with wider population
1.2.3 Variations by sex and age
1.3 Satisfaction with current level of ‘greenness’
1.3.1 Comparisons with wider population
1.3.2 Variations by sex and age
1.4 Awareness of ethical product certifications and logos
1.4.1 Comparisons with the wider population
1.4.2 Variations by sex and age (certifications)
1.4.3 Variations by sex and age (logos)
1.5 Importance that products and services are ethical
2 BOOK-LOVERS AND ENVIRONMENTAL ISSUES RELATING TO BOOKS
2.1 Consideration of environmental issues when buying books
2.1.1 Overall
2.1.2 Comparisons with 2007
2.1.3 Variations by sex and age
2.1.4 Variations by level of concern about climate change
2.2 Attitudes towards environmentally-friendly policies relating to books
2.2.1 Overall
2.2.2 Comparisons with 2007
2.2.3 Variations by sex and age
2.2.4 Variations by level of concern about climate change
2.3 Whether downloaded or printed books considered more environmentally-friendly
2.3.1 Comparisons with 2007
2.3.2 Variations by sex and age
2.3.3 Reasons why downloaded or printed books considered more environmentally-friendly
2.4 Awareness of environmental practices in bookshops
APPENDIX: QUESTIONNAIRE USED
BOOKZONE RESEARCH PANEL & EZINE
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