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RFID & Privacy Steve Casey President, SureID Presented by Wednesday, February 8, 2006 FDA Anti-Counterfeit Drug Initiative Public Workshop New Technology (RFID) and Privacy 9 Education is critical to understanding 9 Understanding of the benefits & concerns 9 Individuals will weigh the benefits against the concerns to make a choice 9 Techniques For Protecting Privacy – – – – Feburary 8, 2006 Individual information is disassociated Widely used cryptographic techniques Personal keys such as PINs Turning off a tag. Copyright (C) 2006 Sure ID LLC 2 Consumer Acceptance of the Tradeoffs 9 Payment with Credit Cards, Blink® – Convenient, safety, emergency access 9 eCommerce / Internet Shopping – Convenience, access to products, lower costs – Ease of comparative shopping 9 Libraries – Item-level tagging – Speedy returns – Enabling privacy – Labor optimization – Lower costs Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 3 Benefits Significantly Outweigh Concerns = Consumer Acceptance Concerns Benefits Lowering the cost of health care tips the scales for the majority. Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 4 Potential Health Care Cost Benefits Medication counterfeiting Supply chain, productivity, and shrink Medication errors Poor patient compliance & persistence Unknown treatment outcomes $50 Billion $25 Billion $50 Billion $100 Billion $100 Billion Over $300 billion in down-stream savings Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 5 Item-Level Intelligent Tagging “Right” Amount Professional Assistance “Right” Person Physician Pharmacist “Right” Time Payer “Right” Amount “Right” Medication Information Access “Right” Medication Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 6 Multiple Stakeholders Can Benefit 9 Patient / Consumer 9 Care Providers – Lower health costs – Measure and improved outcomes – Improve access – Improved brand image – Live healthier, happier – Increased sales – Improve quality of care 9 Caregivers – Ease the care burden – Improve the quality – Provide ease of mind Feburary 8, 2006 9 Payers – Addresses health care costs – Shift high cost care to lower cost preventative care (medications). – Focus on outcomes Copyright (C) 2006 Sure ID LLC 7 The Health Care Crisis Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 8 For More Information 9 For case studies, white papers, or access to our extensive library of research e-mail [email protected] 9 Contact us at 866-4-SUREID 9Visit or website at www.SureID.com Feburary 8, 2006 Copyright (C) 2006 Sure ID LLC 9