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Research Profile
Asper School of Business>
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eginning as a small department in 1937, the Asper School of Business
has grown into a major research and teaching unit with more than
60 full-time staff and approximately 1800 students at the bachelor’s,
master’s, and Ph.D. levels.
A variety of disciplines are contained within the
research-active departments and centres composing
the Asper School of Business: the Department of
Accounting & Finance, the Department of Marketing,
the Department of Supply Chain Management the
Department of Business Administration, and the
Warren Centre for Actuarial Studies and Research.
The faculty’s research is recognized not only
throughout Canada, but in the international arena
as well.
Research Activities
Research in the accounting area includes standardsetting and international convergence, auditor
judgment, audit regulation, political uncertainty,
dividend policy, bankruptcy and fraud prediction
using neural networks, the costing of health care in
Manitoba, voluntary disclosure, family business and
tax planning.
Research in the finance area includes corporate
and international finance, valuation, agency theory,
cost of capital, asset pricing, corporate governance,
market microstructure, financial institutions,
behavioral finance, and consumer finance. Specific
interests include fixed-income securities, initial and
seasoned public offerings, security analyst’s forecasts,
market segmentation, market timing, corporate ethics,
anomalies and information quality.
Researchers in marketing are studying such issues
as: market orientation and knowledge development;
the relationship between market and entrepreneurial
orientation and firm performance; consumer
learning and knowledge transfer across cognitive
domains; how the age of the consumer affects the
impact of advertising; the social impact of idealized
images in advertising; cross-cultural consumer
behavior; the impact of suspicion on how consumers
respond to product performance claims; the effects
of anti-smoking messages; consumer outcomes as a
result of experiencing negative emotions; and issues
related to new venture formation, small firm niche
strategy and family business.
Research focus in the area of supply chain
management (SCM) includes: humanitarian
(not-for-profit; interrupted environment) logistics;
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Research Profile
effect of gender on salaries of supply chain
professionals; a historical look at the grain supply
chain in Western Canada; the implications of cabotage
restrictions on North American motor carriage; and
the export of Canadian goods to Mexico. Additional
research projects at the Transport Institute include:
Manitoba food supply under pandemic conditions;
the economic feasibility/environmental impact
of hydrogen as an alternative fuel; and the annual
Manitoba Transportation Report.
In the area of business administration,
researchers examine a wide range of issues including:
organizational change and conflict management;
well-being in the workplace; work role socialization;
workplace aggression; collective bargaining, expatriate
adjustment; emotional labour; and diversity issues.
Recent studies have considered a diverse range of
issues including workplace reform programs,
organizational break-ups, and the selection, adjustment
and reintegration of expatriate employees.
Researchers in the Warren Centre are studying
such issues: as life and health insurance; pensions;
employee benefits; property and casualty insurance;
ratemaking and reserves; risk management and risk
modeling; quantitative risk analysis; demographic
trends and survival analysis; reinsurance; and issues
related to finance and investments; practical business
and societal problems; new and developing areas of
actuarial practice; technology improvements; and
emerging public policy debates.
Research Collaborations
and Resources
The Asper School of Business provides support
for faculty research. Each year faculty and PhD
students present a variety of seminars,which provide
opportunity for Asper members to share their
research results, and to exchange ideas with one
another. Several named professorships within the
Asper School of Business have been established
For further
information
Asper School
of Business
University of Manitoba
to recognize academic excellence, including: the
Bank of Montreal Professorship, the Bryce W. Douglas
Professorship in Corporate Finance, the F. Ross
Johnson Professorship in Marketing, the Stuart Clark
Professorship in Financial Management, the L.A.H.
Warren Chair in Actuarial Studies, and the David
Dreman Professorship in Behavioural Finance.
Research Facilities
Externally funded research centres support ongoing
research programs in the Asper School of Business.
The Centre for Accounting Research and Education
provides data, library, and other resources to enhance
teaching and research in accounting. Located within
the Department of Accounting and Finance, the
centre provides funding for the acquisition of large
financial databases, and provides awards for successful
accounting researchers. The Marketing Research Lab
is fitted with customized computer workstations to
conduct computerized marketing simulations and
for conducting in-depth interviews, focus group
sessions, and screening of advertisements.
Graduate Training
Opportunities
The Asper School of Business offers graduate students
several opportunities for research training. The M.Sc.
in Management offers business research education,
with an emphasis on research methodology, which
aims to develop strong academically-qualified master’s
candidates who are prepared to do further work at
the doctoral level.
The Asper School of Business offers the Doctor
of Philosophy degree in the areas of business
administration, marketing, and finance and
the Masters of Science degree in the areas of
business administration. marketing, and supply
chain management.
Winnipeg, Manitoba,
Canada
Tel: (204) 474-9482
Fax: (204) 474-7928
E-mail: turnern@
cc.umanitoba.ca
www.umanitoba.ca/
asper
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