Download Julie Nash, Ph.D.

Julie Nash, Ph.D.
5 Harbor Ridge Road
South Burlington VT 05403
Home Phone: 802-862-1372
Email: [email protected]
EDUCATION
University of Vermont
Ph.D. in Natural Resources and Ecological Economics. January 2015
Certificate in Ecological Economics. Gund Institute. January 2015
Dissertation: Early Adoption Dynamics of Private Governance Initiatives
University of Virginia - Darden School of Business
MBA. May 1997
Cornell University
BS. Graduated with Distinction. May 1992
RESEARCH EXPERIENCE
University of Vermont. Gund Institute for Ecological Economics. 2011- Current
Research Leader. CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS)
In this applied research project, CCAFS is working with USAID to identify opportunities and approaches to mitigate
greenhouse gas emissions related to agriculture and food security. This action research project partners with USAID incountry missions, UN FAO, Imaflora, International Food Policy Research Institute, and Woods Hole Research Center.
• Low Emissions Development Strategies. Analyzed options for low emissions agriculture that complement or
provide alternatives to USAID current agricultural investments.
•
Agricultural GHG Emission Estimation. Conducted research into methods and tools to improve estimates and
projections of agricultural GHG emissions. Applied geospatial and econometric methods to evaluate innovation
systems for scaling up low emissions agriculture.
Project Partner. Sustainable Pearls.
The Sustainable Pearl project is based at the University of Vermont and incorporates an interdisciplinary team from the
United States, Switzerland, Japan, Mexico, and Australia. The project website is www.sustainablepearls.org.
•
Sustainability Standards and Indicators. Studied sustainable resource management strategies in the marine
cultured-pearl industry and devised sustainability principles in collaboration with pearl farmers and a global research
team. Coordinated pearl-producers roundtable to demonstrate industry-wide support for sustainability principles.
•
Private Governance Initiatives and Environmental Collaborations. Analyzed governance network implications
of environmental collaborations (roundtables, consumer transparency initiatives and third-party certifications)
including small producer participation and revenue re-distribution.
Sustainable Development. Studied the social, economic, and ecological interactions between marine cultured-pearl
farming, sustainable livelihoods, and coral reef conservation.
Project findings and environmental governance recommendations presented at two marine-cultured pearl industry
stakeholder meetings -February 2014 in Munich and June 2014 in Hong Kong.
•
Researcher and Co-Author. Vermont Climate Assessment.
Conducted research on the challenges related to global climate change in the Vermont food system. Developed
agriculture-specific climate change impact assessments to increase awareness of business risks and opportunities.
Created an interpretive narrative synthesis to distill the data into accessible frameworks and draw attention to adaptation
strategies.
UNIVERSITY TEACHING EXPERIENCE
University of Vermont, Burlington Vermont 2013-2014
•
•
•
•
Lecturer. Social Processes and the Environment. Natural Resources 104. Fall 2014.
This core Natural Resource course blends theories and processes of government, natural resource economics, and social
movements and applies them to environmental policy issues.
Instructor. Environmentally Responsible Behavior. Hybrid Class. Environmental Studies 095. Fall 2014.
The UVM Eco-Reps Program cultivates environmental responsibility by training student leaders to promote sustainable
practices at the university and encourage environmentally responsible behaviors among peers.
Instructor. Social Marketing for Sustainability. Environmental Studies 195. 2013 (co-instructor) and 2014 (instructor).
This course covers the principles and techniques of social marketing to foster sustainability. It emphasizes the
development of social marketing campaigns and covers sustainability issues such as invasive species, waste reduction,
sustainable transportation, and energy conservation.
Co-Instructor. Sustainable Business. Hybrid Class. Business Administration 295. Summer 2013, 2014.
This course integrated the principles of environmental sustainability and social responsibility. Topics covered included
sustainable branding, product transparency, corporate social reporting, and environmental management practices.
PUBLICATIONS
•
Nash, J., Koliba, C., Cartier, L, and Ali, S. (In Preparation) Private Sustainability Governance Initiatives in the Marine
Cultured Pearl Industry: Understanding the Barriers to Adoption. To be submitted to Sustainable Development.
•
Nash, J., Ginger, C., and Cartier, L. (In Preparation) Network Legitimacy and Implications for Private Governance
Initiative Adoption. To be submitted to Journal of Business Ethics.
•
Nash, J., Ginger, C., and Cartier, L. (Submitted) The Sustainable-Luxury Contradiction: Evidence from a Consumer
Study of Marine Cultured-Pearl Jewelry. To be submitted to Journal of Corporate Citizenship.
•
Palchak, E., Nash, J., and Galford, G. (2015) The Vermont Climate Assessment: A Problem-Based Model to Bridge
National Climate Research and Local Resilience. Michigan Journal of Sustainability.
•
Nash, J. and Galford, G (2014) Agriculture and Food Systems in Vermont Climate Assessment Considering Vermont’s
Future in a Changing Climate
INVITED CONFERENCE PRESENTATIONS AND SPEAKING ENGAGEMENTS
•
Is Luxury Compatible with Sustainability? A Case Study of Marine Cultured-Pearl Jewelry. Presentation. Gund
Institute for Ecological Economics. Vermont USA. November 2014
•
Networked Structure and Linked Prosperity: Winners and Losers in Private Sustainability Governance
Initiatives. Paper Presentation. International Society of Ecological Economics. Iceland August 2014
•
Connecting Ecosystem Services, Sustainable Livelihoods, and Business Development: Cluster-Based Economic
Development and Ecosystem Valuation. Paper Presentation. International Society of Ecological Economics. Iceland
August 2014
•
Communicating Luxury Values and Jewelry Sustainability Messages: Results of US Consumer Study. Invited
Speaker. Sustainable Pearls Forum. Jewelry Industry Trade Show. Hong Kong China. June 2014
•
Vermont Climate Assessment: Considering Vermont’s Future in a Changing Climate. Invited Speaker. Vermont
Climate Assessment. Vermont USA. June 2014
•
Culinary Clusters, Agritourism, and Partnerships; Innovative Product Development Strategies for the Rural
Tourism Sector. Invited Speaker. Vermont Tourism Industry Conference. Vermont USA. April 2014
•
Marine Cultured Pearls: Product Traceability and the Sustainable Consumer Story. Invited Speaker.
INHORGENTA MUNICH Jewelry Industry Trade Show. Munich Germany. March 2014
•
Competitive Advantage and Eco-Labels: Understanding the Value of Uniqueness. Presentation. Gund Institute for
Ecological Economics. Vermont USA. October 2013
•
The Role of Organizational Legitimacy in Shaping Firm Environmental Collaboration Preference. Presentation.
U.S. Society for Ecological Economics. 7th Biennial Conference. Vermont USA. June 2013
PROFESSIONAL EXPERIENCE
Senior Brand Manager. Unilever- Ben & Jerry’s. 2007- 2011
Responsible for creating and managing Ben & Jerry’s new product portfolio including developing global ice cream products
and creating country specific marketing communications.
•
•
•
•
Facilitated stakeholder meetings and negotiated solutions for product innovations in Asia, Europe and North America.
Led cross-functional team in the implementation of Ben & Jerry’s Fair Trade program globally, including developing
Fair Trade communication messaging and ingredient transition plan. Developed economic business case and secured
corporate agreement for Ben & Jerry’s transition to Fair Trade ingredients.
Conducted research studies using various qualitative techniques (ethnographies, focus groups, trend setting interviews,
participant observation, and document analysis) and quantitative techniques (segmentation studies, consumer attitude and
usage surveys, decision experiments, discrete choice experiments, and volumetric estimating.)
In cooperation with the Ben & Jerry’s leadership team, created the Ben & Jerry’s Brand Vision Plan featuring our Linked
Prosperity philosophy and three part mission (Product Mission, Social Mission and Economic Mission).
Director Corporate Planning. Alexander & Baldwin. 2003- 2007
Responsible for the leadership and direction of corporate planning at Alexander & Baldwin, a publicly-traded diversified
company with revenues over one billion dollars. Promoted from Corporate Planning Manager to Director.
•
•
•
Participated in the development of the integrated land development and agribusiness strategy for Alexander & Baldwin
land holdings. Activities included evaluating ecological impacts assessments, hypothesizing transportation issues, and
planning water resources. Prepared operating plan and capital spending materials for the company Board of Directors.
Led corporate-wide annual planning process. Worked directly with the CEO, providing vision and project leadership for
a cross-functional group of seasoned executives. Developed plan communication including presentations to the corporate
leadership team, Board of Directors, outside investor community, and annual shareholders meetings.
Conducted a commodity-chain analysis of the sugar cane market. Developed strategic business case for value-added
product expansion. Secured Board of Directors approval for capital and business expansion.
Brand Manager. Kraft Foods. 1997 – 2003
Responsible for managing marketing activities for various brands within Kraft’s product portfolio. Promoted from Assistant
Brand Manager to Associate Brand Manager to Brand Manager.
•
•
•
Led the strategic planning and P&L management for the yogurt portfolio. Category responsibilities included Breyers
trademark, Light n’ Lively and Jell-O yogurt with total revenues over $100 million. Exceeded revenue and profit
expectations in a highly competitive and dynamic marketplace. Developed integrated marketing communication
including print advertising, in store communication, public relations, and special events.
Developed and launched the Balance Satisfaction line of nutrition/energy bars. Balance Satisfaction significantly
exceeded internal and competitive benchmarks. Named in the Top 10 New Products of 2003 by Health Magazine.
Developed, led, and executed marketing and business plans for Jell-O Dry Packaged Pudding. Created Jell-O Instant
Pudding “5 Minutes to Homemade Pudding” integrated marketing plan including advertising, in-store displays, and
packaging communication. Reversed Jell-O Pudding’s three-year declining consumption trend. Advertising campaign
won a 2001 Bronze EFFIE Award recognizing the year's most effective advertising campaigns.
INTERNATIONAL EXPERIENCE
•
Lived and worked in Singapore, China (Beijing and Hong Kong) and the Czech Republic.
•
Conducted aquaculture field research in Mexico, Australia, Fiji, and French Polynesia for the Sustainable Pearls project.
•
Directed research in Canada, Asia and Western Europe as part of Ben & Jerry’s.
•
Conducted agricultural GHG emissions research in Colombia and Bangladesh for CCAFS.
RELEVENT COURSEWORK AND WORKSHOPS
•
Ecosystem Services in Decision Making.
o Landscape Dynamic Modeling: Training workshop featuring the ecosystem services mapping tool Dinamica-Eco.
o Natural Capital Workshop: Training workshop featuring the ecosystem services mapping tool InVEST
(Integrated Valuation of Environmental Services and Tradeoffs) and the Natural Capital Approach. Learned and
implemented ecosystem service scenario building, mapping and valuation.
o Ecological Economics Modeling Practicum: Semester long ecosystem services modeling course featuring
Multiscale Integrated Models of Ecosystem Services (MIMES) ecosystem services valuation tool.
•
Agribusiness and Food Systems. Completed courses: Ecology of Food Systems, Vermont Climate Assessment,
Biodiversity and Livestock Health, and Advanced Ecological Design & Living Technologies.
•
Sustainable Land Use and Management. Completed courses: The Politics of Landscape, Nature and Place,
Ecological Economics, Eco-Diplomacy, and Place-Based Landscape Analysis.
•
Natural Resource Economics. Completed courses: Ecological Economics, Ecological Economics Modeling,
Ecological Economics Applied- Vermont Climate Assessment, Behavioral Economics and Sustainability
UNIVERSITY RECOGNITION, HONORS AND SERVICE
•
Education and Outreach Fellow. Office of Sustainability. University of Vermont, 2013- 2014.
•
Research Scholar. Institute of Environmental Diplomacy and Security. University of Vermont. Fall 2011- 2014
•
Graduate Student Fellow. Gund Institute of Ecological Economics. University of Vermont, Fall 2011-2014
•
Graduate Research Assistantship. Gund Institute of Ecological Economics. University of Vermont, Spring 2014
•
Graduate Research Assistantship. Institute of Environmental Diplomacy and Security. University of Vermont,
2012
•
Thomas J. Votta Scholar. University of Vermont. 2012
•
Appointed Graduate Member. Socially Responsible Investing Group. University of Vermont, 2011- 2013
•
Graduate Student Mentor. Rubenstein School of the Environment and Natural Resources. 2012- 2013