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Total No. of Questions : 8] P3228 [4737] - 3007 M.Sc. (Semester - III) COMPUTER SCIENCE CS - 308 : Business Intelligence (2013 Pattern) Time : 3 Hours] Instructions to the candidates: 1) Answer any five questions. 2) Figures to the right side indicate full marks. Q1) a) SEAT No. : [Total No. of Pages : 2 [Max. Marks : 50 b) c) List the components of and explain the Business Pressures - Responses Support Model. [4] Describe the need for BI integration. [4] Define Business Performance Management. [2] Q2) a) b) c) What is a KPI, and what are its distinguishing characteristics? [4] List the datamining tasks in BI. Explain any 1 task with its learning method.[4] Give any 2 applications of BI. [2] Q3) a) b) c) What are some of the benefits and challenges of Natural language Processing? [4] What are the linitations of on-demand systems? [4] List the benefits of Real-time datawarehouse? [2] Q4) a) b) c) "A data mart can replace a data warehouse" Comment. [4] What is the major difference between cluster analysis and classification.[4] Define textmining. [2] Q5) a) Define web structure mining. Give the difference between structure mining and web coatent mining. [4] Explain six sigma in performance management methodology. [4] List the phase in the CRISP-DM process. [2] b) c) P.T.O. Q6) a) What are the major Data warehouse implementation tasks that can be performed in parallel? [4] b) Explain the elements of Artificial Neural Networks. [4] c) Give any 2 benefits of Collaborative Decision Making. [2] Explain in detail the alternative Dataware house Architectures. [5] Q7) a) b) List the ways in which a Management Support System (MSS) application can be connected to back-end databases and other transaction processing systems. [5] Q8) a) Consider the casestudy of a leading company which delivers globally consistent and transparent management information. The company provides detailed consistent views of performance across functions such as finance, marketing, sales and supply logistics. The company is undergoing transformation to become more effective and agile and to seize opportunities for rapid growth. The architecture should give a solution for strategic initiative in MIS and business intelligence. The benefits should include consistency, flexibility, accomodation and adaptability. Design and analyse the alternative datawarehouse architecture for the above casestudy and justify your answer. [5] b) For the past couple of years, starbucks have been operating in number of stores. The management wanted to monitor the prospective growth of the company by increasing the number of stores outlet and perform the variance analysis for the same. Assume the factors for monitoring framework and decide the variance that has to be a part of Act and Adjust parameter. The solution should lead to the decision of increasing the stores and whether the action will benefit or not. So, Apply Monitoring framework for the above casestudy and Analyse the same. [5] ddd [4737]-3007 -2-