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ORIENT ACADEMIC FORUM Studies on the Accountant Problems Under the Idea of Sustainable Development ZHAN Zhongcan Hunan Institute of Science and Technology, China, 414006 Abstract: The sustainable development is a kind of economic development model which proper attention to both economy, social and the environment,mainly includes enterprise own sustainable development and the social sustainable development. This article utilizes the qualitative analytic method to analyze the main problems of traditional accounting based on enterprise own sustainable development and under the social sustainable development theory separately, proposed that establishing accounting responsibility entity and the multi-dimensional omni-directional measurement assumption, increasing the accounting content and the sustainable development accounting performance report and the evaluation system, introducing price changes accounting and time value theory patterns and so on. However, due to the time sense consciousness, community responsibility consciousness of present enterprise is not strong as well as sustainable development accountant itself theory is not mature,practical operational difficulties and other reasons,sustainable development accountant has the development barrier. Keywords: Sustainable development, enterprise itself, society, barriers I Introduction The sustainable development is one kind simultaneously gives dual attention to the economy, the society and the environment in spatial and the time dimension efficiency and the benefit economic development pattern. “Sustainable development” the concept was firstly discussed in 1972 at the United Nations human environment seminar which holds in Stockholm the official discussion.According to the bootran report which was published by the world environment and the Development committee in 1987,the most widespread definition of sustainable development is : "development that meets the needs of the present without compromising the ability of future generations to meet their own needs." Deng Xiaoping proposed “we must take the economy development and population, resources into consideration together and make overall arrangement.” Jiang Zemin pointed it out that" we can’t run out of ancestral resources,and destroy the future of future generations.” as well as Hu Jintao proposed” scientific development concept”and so on.These views are all brilliant expressions of the concept of sustainable development and continuous distillation. Accounting for Sustainable Development is a new concept, it was first proposed by Elkington (1993) formally proposed, which is the accounting object from the economic, social and environmental dimensions in space and time on the two dimensions accounting supervision and accounting of a accounting. It is the emergence of a significant breakthrough in the traditional financial accounting scope and content, but also a breakthrough in environmental accounting of the breadth and depth. Foreign Accounting for Sustainable Development can be divided into the following four stages. The first stage: integrate internal environmental considerations into their accounting measurement and reporting system - in this stage the internal environmental factors and the physical units of measurement will be included into the accounting measurement and reporting system. In this process, Gary (1993) put forward three important measurement framework, namely, sustainable development, cost accounting, natural resource accounting and input-output accounting, although Gary mainly discussed the Organization's activities within the environmental measurement,did not cover all the environmental costs, but it opened up the accounting measurement perspective, contributed to the next phase of in-depth study The second stage: integrate business activities of all environmental considerations into accounting measurement and reporting system, at this stage measuring the environmental costs, from the 295 ORIENT ACADEMIC FORUM organizational environment and its stakeholders point of view, of which full-cost mode of measurement and control elements of sustainable development of the accountancy have expanded the scope of measurement and reporting, but it only relates to environmental factors at this stage, in order to achieve enterprise-wide measurement and environment of reporting, social and economic costs and benefits of the objectives, needs to consider other factors; The third stage: integrate full costs and benefits of business activities into accounting measurement and reporting system, at this stage ,social factors also try to gradually incorporated into the accounting report system .The representation of the accounting model has Elkington (1999) based on sustainable development three-dimensional definition of the triple-profit accounting, and so made relatively comprehensive overview of the content covered by sustainable development, However, there is still difficult to observe the long term, such as its economic performance indicators and the linkages between sustainable development objectives and other theoretical issues, and voluntary disclosure or mandatory disclosure of accounting information produced by sustainable development, the cost of commitment to the practical application problems, etc. The fourth stage: to make sustainable development and -related researches a systematic accounting--the main building to use traditional financial accounting framework of the sustainable development of accounting theory and accounting theory to supplement the traditional form of sustainable development and expansion of two modes of accounting theory. Among these, Geoff Lamberton (2002) have tried to borrow the framework of traditional accounting theory to build Sustainable Development of Accounting Theory. Britain's "Forum for the Future" (Forum for the future, 2003) also raised the theoretical framework of accounting based on discussing the connotation of sustainable development and its evaluation model. Domestic Accounting for Sustainable Development of environmental accounting classes more common in literature, mainly environmental accounting academic point of view, which dealt with the environment and natural resource difficulties. Professor Guo Daoyang made earlier in the domestic resources, environment and sustainable development of accounting thought, He gave a more comprehensive exposition for the establishment of resource accounting and resource accounting system, from a macro point of view,and proposed the environmental costs of the connotation and denotation that based on "cost shunt control" and "ecological cost" of academic theory.This guide the direction ofFuture domestic-related academic research. Dr. Guo Xiaomei (2003), set forth their own framework for environmental management accounting theory which divided into macro-and micro-environmental accounting and environmental accounting after introducing domestic and foreign environmental accounting research status and cutting-edge issues . Dr. Zhang Yalian (2006) described the influences of economic decision-making process, control process and performance evaluation process of the organization of ecological systems on the micro level in his papper. Zhao Yingchun (2007) also discussed Problems in practical operation which were found on accounting recognition, measurement and evaluation system attributes and units of selection of indicators of sustainable development in China's current accounting, from a practical point of view , and propose to build the theory of the relevant principles. Overall, studies done abroad are relatively early, and has formed the basic theoretical framework of the prototype, also its research process accumulated a lot of experience. Accounting for Sustainable Development of China's theoretical research is still in its early stages, at present most of the major targeted micro-enterprise level, while the macro aspects of academic research is less, yet to emerge a systematic theoretical framework. Looking at domestic and international research we found that too much emphasis on sustainable development, environmental and social accounting, but did not refer to the sustainable development of enterprises themselves, we believe that enterprises themselves is also essential aspects of sustainable development, this article analysis this problem from the enterprise's own trial and social two aspects. II Problems Based on Their Own Accounting of Sustainable Development 296 ORIENT ACADEMIC FORUM Independent enterprises as autonomous economic entities, we must first consider its own sustainable development, while sustainable development of their own bottom line is to maintain the existing level of production and management, and there are many issues to be discovered and resolved in traditional accounting under the concept of self sustainable development. 1. The main problems in the traditional accounting under the concept of self sustainable development First, the basic assumptions of traditional accounting measurement assumptions were based on the monetary stability of the currency with its assumptions,and economic development will inevitably bring about the price increases. Consequently, the accounting in the choice of accounting methods and procedures when it comes to price stability as the prerequisite, if not fully consider the factors that rising prices will naturally lead to inflated corporate profits and assets, leading to distortion of accounting information and affect sustainable development of enterprises. Secondly, the traditional historical cost accounting measurement model’ status of the primary importance Is hard to change. While measurement models are mainly "historical cost", "replacement cost", "net realizable value," "present value" and "fair value" after corporate accounting standards revised. But the historical cost measurement model which according to actual cost tcan prevent the arbitrary, so that a true and reliable accounting information,also it’s easy to understand and compare the presence of such obvious advantages.So the traditional historical cost accounting measurement model’ status of the primary importance Is hard to change. Various assets of enterprises valued according to the acquisition or the acquisition or construction occurs when the actual cost, and even if price changes, do not adjust generallys. This shows that the impact of historical cost accounting is obvious, as long as economic growth, price increases, the historical cost measurement will inevitably lead to inflated assets and corporate profits, cause the impact on their own sustainable development. Thirdly, the traditional accounting rarely take into account the time value of money lead to the situation of real business value out up down. The time value of money is the money going through a period of time investment and reinvestment of the value added, that is, the same amount of money at different times have different values, The time value of money is an objective reality, while the accounting treatment of the traditional accounting course, few are related to the time value of money, and thus the disclosure of accounting information is naturally not true, leading to real business value out up down, affecting sustainable development of Enterprise. 2. Accounting model based on their own for sustainable development First, the use of space for accounting existence of price changes,. For a variety of factors, although the inflation accounting have yet to form a complete system in the West accounting profession. but, so far, have also been dozens of countries according to their national characteristics and circumstances of inflation, using the measures suited to their national conditions, in varying degrees on a trial basis of inflation accounting. We believe that in the case of continuous price increases (if in order to provide accurate accounting information and corporate sustainable development, as long as there price increases can also be said this as a reference), People for the price changes of the situation on the different effects of financial accounting data were selected the following three modes: constant currency accounting, the current (replacement) cost accounting and current cost / constant currency mode. In order to eliminate or reduce the prices of the impact of sustainable development of enterprises,we can also choose a simpler approach to accounting treatment, such as the LIFO method of inventory, fixed assets, accelerated depreciation, accelerated amortization of intangible assets, in order to eliminate price inflation on accounting Information and, to avoid or reduce the prices of the impact of inflated assets and profits, companies themselves can be sustainable development. Second, the historical cost timely exit the stage of history. While the historical cost may have some merits, but standing on the point of sustainable development of enterprises, you can withdraw from the stage of history instead of historical cost with fair value. Fair value is defined as a fair deal, according to 297 ORIENT ACADEMIC FORUM knowledgeable, willing parties in an asset or a liability settled, the amount of the exchange. With the fair value measurement, the relative cost of enterprises in terms of historical cost, is more accurate, resulting in that price rises will not inflate assets and profits, corporate sustainable development. Third, promot the concept of time value of money in financial accounting .The new guidelines reflect the time value of money in various concepts, mainly the "basic norms" in the accounting measurement attributes, the accounting elements of the definition of "fixed assets", "Impairment of assets", "non-monetary asset exchange", "or Matters "," income "and" lease "and other specific criteria have been applied this accounting concept, we believe that can be extended to other specific criteria, and to expand the scope of application of specific guidelines. III Issues Based on Social Accounting for Sustainable Development 1. The main problems of traditional accounting under the concept of sustainable development. First, accounting entity hypothetical question based on "rational economic man". As part of the enterprise can not shirk responsibility of Sustainable social development. However, the establishment of "rational economic man" hypothesis based on the traditional accounting subject to financial responsibility as the center of its business purely for profit accounting objectives, which will certainly enable enterprises to give up or indifferent to social responsibility, while the pairs of natural resources predatory exploitation and consumption, making a considerable number of enterprises to meet the immediate interests of individual or partially, abandon or sacrifice the majority of people's current long-term interests or even seriously affected the economic and social sustainable development. Secondly, Problems based on the concept of costs of "internal visualization" of the value of compensation. The Department referred to the concept of the traditional accounting cost "internal visualization" refers to the cost is limited to the visible part of the enterprise, corporate external social spending of individual free has led to the enterprise do not want to consciously recognized, it can not meet the sustainable development strategy consumption of natural resources and human resources used in the cost of compensation claims, and the concept of sustainable development that the "intergenerational equity" and "intra-generational equity" are contradictory. Thirdly, problems based on a simple "can be measured in money" as the center of the costs of accounting. The traditional accounting cost accounting is based on a "simple monetary unit" as the basis of the so-called "simple monetary measures" means the companies can get the most direct revenue associated with the company's internal costs, which does not include "enterprise found it difficult to measure in monetary terms "enterprise external Fourthly, problems based on incomplete disclosure of the financial report. Traditional financial reports including balance sheet, profit and loss account, cash flow and its schedule, accounting statements and financial statement notes and so on. The report focuses on the disclosure of accounting based on economic responsibility, including financial information and non-financial information, but disclosure of non-financial information content of corporate social responsibility and environmental protection or the information content of environmental pollution are few.. Therefore itis difficult to meet the need of information providing for government, business, employees, investors, public relations departments, and is not able to meet the sustainable development and eco-economic development requirements, namely: unable to meet the "Economic + Social + environment" Three-dimensional performance evaluation system information needs. 2. Model based on social accounting for sustainable development of the enterprises First, to establish "accountability of the main" assumption. "Accounting responsible subject" can be broken down into subjects and the responsibility of the principal accounting two meanings. To let the concept of sustainable development into the accounting system, it is necessary to rethink some fundamental questions, it is necessary to "sustainable development" as the core of the scientific outlook on development as guidance, breaking the old traditional concept of "rational economic man" 298 ORIENT ACADEMIC FORUM hypothesis , Sustainable Development in the conventional accounon ting can change "accounting entity assumption " to "accountability of the main" assumption on the basic of traditional accouting., emphasizing the main business is accounting, but also the main social responsibility. Secondly, to increase the content of accounting. Under the accounting framework of sustainable development, accounting’s content is not only economic issues, but also a large number of social and human issues. Accounting need for a comprehensive accounting of enterprise "economy - society environment" sustained and coordinated development. Therefore, the actual accounting for corporate has been the environmental and human resources matters, it could be in the existing method of accounting theory and improved accounting, but also can increase the corresponding accounting subjects accounted for separately. In the account settings, it can set two subjects to account for environmental and social responsibility issues in the relevant existing chart of accounts, such as enterprise purchased by the sewage facilities, can be "fixed assets" set under the "environmental protection equipment" Detailed accounting; environment-related liabilities may be in the "contingent liability" set under the "environmental costs" Detailed accounting; environmental management fee may be in the "management costs" under the Settings "environmental management costs" Detailed accounts; with the accounting treatment related to human resources , you can learn from Western countries, the methods described in the report notes, etc.. For no real accounting for the transactions, we can also increase the number of subjects, may be called "social responsibility fee" or "sustainable development costs" generally, which shall be subject to accounting the difference between the expenditure and income occurred in the Process to fulfill their social responsibility . Thirdly, to establish a comprehensive multi-measurement assumptions. Multiple-round measurement assumption that accounting for sustainable development should not only adopt the currency measure, but also can not completely confined to monetary measures, it can be based on the actual need to introduce physical indicators, labor indicators, technical indicators, willingness to pay and other non-monetary forms, if necessary, it can be using the text description of the enterprise's production operations in the form of environmental and social impact resulting from a full range of accounting and oversight. At present, we confirm business environment, social responsibility and human resources, which is considered "difficult to measure in monetary terms,"by enterprises and other accrued expenses as the corporate responsibility under accrual basis, in accordance with methods which are not limited to monetary measurement. Fourthly, to increase the performance of accounting for sustainable development reporting and evaluation system. In order to establish a comprehensive reporting and evaluation system of indicators, reflecting the requirements of sustainable development, in addition to the daily accounting indicators,we can add some new measure of reporting and evaluation. Including per capita GDP, the natural population growth, the Gini coefficient and poverty index reflects the social and economic development indicators and to reflect the right to a fair state of development indicators and the social total cost of profitability, social investment, GDP, the proportion of the total amount of corporate environmental investment the proportion of GDP, per capita coefficient of variation of renewable resources, sewage treatment compliance rates reflect the socio-economic development and the natural environment carrying capacity indicators. IV The Major Obstacless to The Sustainable Development of The Accountancy First, the business’ concept of time value of money is not strong. The time value of money has always been one of the basis for the concept of modern financial management, it was called the Money's "first principles", in practice, In corporate financial management activities, the time value of money has a certain sense foundation. February 15, 2006 promulgation of the new accounting standards system is the concept of change.In practical accounting,we have to consider the time value of money more. But to adapt to the needs of sustainable development, time value of money concepts need to be strengthened. Secondly, the sense of corporate social responsibility is not strong. Enterprise’ thoughts of "putting the 299 ORIENT ACADEMIC FORUM economy on the environment", "light-weight enterprise communities" and "pollution first, treatment later" is rampant,strong. companies often focus only on immediate and the concept of sustainable development is weak, accounting for sustainable development arenot given sufficient attention,and there is no Recognizing that sustainable development of accountancy in the establishment of a sound information disclosure of our society's important role. Lack of a mandatory criteria for norms, the majority of enterprises are unwilling to take the initiative to accounting and disclosure of information on social responsibility. Thirdly, immature accounting theory and practical operational difficulties of sustainable development, Accounting Research for sustainable development at present is more environmental accounting, environmental accounting for sustainable development is an integral part of accounting.From the accounting practices of view, although there are"who benefits whom the burden of" basic management principles, but the key point is that in the end which businesses benefited, how much and when benefits are difficult to determine,and how Accounting for Sustainable Development allocate social costs in different establishments, units, departments is difficult to operate in practice. V Conclusion Sustainable development is model of economic development to balance economic, social and environmental, mainly including the enterprise's own sustainable development and social sustainable development. Based on the enterprise's own sustainable development and sustainable social development, accounting can select the corresponding processing mode, but because of the current enterprise concept of time consciousness is not strong sense of social responsibility and sustainable development in the theory of accounting itself is immature and practical operational difficulties and other reasons, there are obstacles to development for Sustainable Development of Accouting. Author in brief or Acknowledgment: ZHAN Zhongcan, M, Hunan Yueyang, born in 1973, is currently the Hunan Institute of Science and technology, Associate Professor of Economics and Management School, published nearly 40 papers in journals at the provincial level or above professional. 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