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ABSTRACT In this very competitive world, using strategy is the same with how you survive in live. Article discussed how two graphic desaigner who knew little about marketing theory but they had to apply it in their live in order to get passive income. They created playing cards. Positioning, SWOT, 4P (Product, Price, Place, Promotion) eventually became something that must be known. Keywords: marketing strategy, graphic design, playing card, wayang ABSTRAK Dalam dunia yang sangat kompetitif, menggunakan strategi adalah sama dengan bagaimana Anda bertahan hidup. Artikel membahas bagaimana dua orang desainer grafis yang hanya tahu sedikit teori marketing namun mau tidak mau harus mempraktikannya karena mencoba memperoleh passive income. Kartu remi wayang adalah produk yang diciptakannya. Positioning, SWOT, 4P (Product, Price, Place, Promotion) akhirnya menjadi hal mutlak yang perlu diketahui. Kata kunci: strategi marketing, desain grafis, kartu remi, wayang
