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DEMAND, SUPPLY AND EQUILIBRIUM Permintaan, Penawaran dan Kesetimbangan law of Demand If the price of a good decrease, then the demand for these goods will increase, whereas if the price of a good rises, the demand for such goods would be reduced "asumsi Ceteris Paribus Hukum Permintaan Jika harga suatu barang turun, maka permintaan terhadap barang tersebut akan bertambah, sebaliknya jika harga suatu barang naik, maka permintaan terhadap barang tersebut akan berkurang” asumsi Ceteris Paribus Ceteris paribus (Hal-Hal lain yang dianggap tetap) Ceteris paribus (other things being equal) The price of other goods income communities consumer tastes Total population Forecasting the future promotional company Harga barang lain Pendapatan masyarakat Selera konsumen Jumlah penduduk Ramalan dimasa yang akan datang Promosi perusahaan (Demand Schedule) Skedul Permintaan A tabulation of figures showing the number of goods / services which are required at various levels / rates. Merupakan tabulasi angka-angka yang menunjukkan jumlah barang / jasa yang diminta pada berbagai tingkat / harga. Demand Schedule Price Amount 6 4 5 5 4 6 3 7 2 8 Demand Function Is a mathematical relationship between the variables affected and affecting. function is a demand Qdx = f (Px) Qdx: X number of items requested Px: price of goods X Fungsi Permintaan Sedan Car demand function: Qdx = 200 - 10P Make a demand schedule Sedan Car Draw the demand curve Sedan Car Factors that affect the demand a. The price of other goods b. income communities c. public taste d. Company promotion e. natural conditions f. Total population g. Forecast future Throughout the movement of Demand Curve Px Shows that the increase or decrease in demand for goods caused by changes in the price of the goods themselves. Dx 5 A 4 B 3 2 C 1 0 20 40 60 80 100 120 140 Qx Shifting of Demand Curve (Px) Rp Indicate changes in demand for goods caused by changes A A1 in factors beyond the price of the 5 goods themselves. 4 B 3 B1 2 1 Dx 0 20 40 60 80 100 120 Dx1 140 (Qx) Example A product if the price is sold Rp. 100 from 10 units, and if the price is 75 from 20 units. Determine the demand function and graphed m = y2-y1/x2-x1 = (20-10) / (75-100) = 10/-25 = 2/-5 c = (m * –x1) + y1 = 2/-5 * -100 + 10 = 40+ 10 = 50 Qx = 50 – 2/5 Px P 0,125 50,0 Q 1 1 Exceptions to the Law of Demand .a. Given case for inferior goods b. Speculation case c. Case goods prestice d. false cases Supply Factors affecting supply: a. the price of the goods themselves b. the price of other goods c. the cost to acquire the factors of production d. technology used e. government intervention, including taxes f. objectives of the company g. natural conditions Supply Schedule Is a tabulation of numbers showing quantity of product/service offered on various price rate. The Character of relation between price and number of product offered is linear. Supply Shedule Price Quantity 1 3 2 4 3 5 4 6 5 7 Supply Curve Px If the X product rise increase, the quantity of product X offered will also increase and vice versa. Sx 7 6 A 5 B 4 C 3 D 2 E 1 F 0 1 2 3 4 5 6 7 8 Qx Supply function Supply function basically shows mathematic relation between price and number of product offered. A simple supply function is: Qsx = f (Px) in which : Qsx : quantity of productX offered Px : price of product X Sedan Car Supply function Qs = -40 + 5P Make a supply schedule of sedan car Make a supply curve of the sedan car Movement Along Supply Curve Indicates supply rise or inclination of a product caused by the change of product’s price (Px) Rp Sx 5 B 4 3 A 2 1 C 0 20 40 60 80 100 120 140 (Qx) Supply Curve Shifting (Px) Indicates a change towards a product caused by the changing factors outside the product’s price Rp Sx Sx1 5 4 A 3 B 2 1 0 20 40 60 80 100 120 140 (Qx) Case : Supply function If the product price is IDR 500 sold 60 units and if the price is IDR 700 sold 100 units Define the supply function and the graphic P1 = Rp 500 , Q1 = 60 ; P2 = Rp. 700, Q2 = 100 m = Q2 – Q1 / P2-P1 = (10060)/(700-500) = 40/200 Q = m X – mX1 + Q1 = 4/20X – 4/20 500 + 60 = 1/5P - 40 P Q=1/5P -40 0,200 Q Market Equilibrium Happens when in a certain price rate, the amount of demand is the same with the amount of supply in the market. This condition can be shown trough demand and supply schedule, demand and supply function and demand and supply curve. Market Equilibrium Px Sx 5 4 3 2 1 Dx 0 10 20 30 40 50 Qx Market Equilbrium Demand: Qd = 200 – 10P Supply: Qs = -40 + 5P Qs, Qd = thousand unit per year P = dozen million rupiah per unit Define the cost and total of market equilibrium. What will happen if the car price is set at IDR 150 million? What will happen if the car price is set at Idr 170 million? Changes in Equilibrium 1If the demand increases 2If the demand decreases 3If the supply increase 4If the supply decreases EXERCISE SEDAN CAR MARKET CASE Demand Qd = 200 – 10 P Supply Qs = -40 + 5 P How much is the cost and quantity equilibrium If it is set that the car price is IDR 150 million, apa what will happen to the market equilibrium of the sedan car market? Remark: Qd, Qs = thousand unit per month p = dozen million rupiah per unit EXERCISE GABAH MARKET CASE Demand of gabah di Malang Qd = 2000 – 3 P Supply Qs = -500 + 2 P How much is the cost and quantity equilibrium of gabah? If the government set gabah basic price IDR 600.000/ton, what will happen to the market equilibrium of gabah? Remark: Qs, Qd = thousand ton per season p = hundred thousand rupiah per ton PROBLEMS 1. Explain the following`statements, using the supply and demand diagrams: Since drinking coffee in cafes has become fashionable among adults, the price of a cup of coffee has risen. It has been such a mild summer, the electrical retailers are having cut price sales to reduce their stocks of fans and air conditioners. c. Floods in Bojonegoro, Ngawi and Solo have led to an increase in the price of rice all around Midle of Java. 2. For each of the following markets, indicate whether the stated change causes a shift of the supply curve, a shift of the demand curve, a movement along the supply curve or a movement along the demand curve. The hausing market: Consumers income increase The domestic air travel market: a major carrier goes out of business. c. The computer market: the price of broadband falls. d. The milk market: the price of milk increase and the amount of milk people are willing to buy declines. e. The fast-food market: the number of fastfood restaurants in the area increases. f. The video rental market: the number of consumers in the area decreases. 3. Draw a supply and demand diagram for each of the following changes in the bicycle market and show what happens. Inline skates replace bicycles as the most popular form of transportation for young people. Income of people who like to ride bicycles increase. Technology for producing bicycles improves. The cost of the metal alloy used in producing bicycles increases.