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HAWAII CHAPTER
Successful Data Mining in Practice
A one-day ASA Council of Chapters Traveling Course taught by Dick De Veaux
Tuesday, February 1, 2011, University of Hawaii Imin Center (Jefferson Hall) – Asia Room
http://www.eastwestcenter.org/about-ewc/conference-center/conference-center-facilities/asia-room/
Registration deadline: Until full (60 people) or January 15, 2011
Agenda
8:00 to 8:30 a.m.
Sign-in / Continental breakfast
8:30 a.m. to 12:00 p.m.
Overview of data mining
Starting the process
Break
Understanding the data
Building the model
12:00 to 1:00 p.m.
Lunch - on your own around campus
1:00 to 4:30 p.m.
The model building cycle
Validating the model
Afternoon snacks / refreshments
Model evaluation
What can go wrong
4:30 to 5:00 p.m.
Informal discussions with Dick De Veaux
Registration form is attached.
Contact Tammy Tom for more information: 944-1662, [email protected]
WHO IS THIS TALK FOR?
This talk is intended both for those who wish to learn what data mining is all about and for those who have
experience using data mining techniques but who would like to know how to use these techniques more
effectively. Some knowledge of statistical modeling, especially regression techniques, will be useful.
WHAT IS THIS TALK ABOUT?
The sheer volume and complexity of data collected or available to most organizations has created an imposing
barrier to its effective use. Data mining has emerged as the foremost method for making profitable and
effective use of data. Data mining is a process that uses a variety of data analysis and modeling techniques to
discover patterns and relationships in data that may be used to make accurate predictions.
In this course, we’ll take a brief tour of the current state of data mining algorithms and use several case studies
to explain how data mining can be used to narrow the search for a predictive model and to increase the chances
of producing useful and meaningful results. The case studies include an analysis of the Paralyzed Veterans
Data (PVA) used in the 1998 KDD cup, a manufacturing quality example, a clinical trial drop out study, an
investigation of inference from mammograms, two insurance examples and a data analysis from warranty data
on a portable ink jet printer.
INSTRUCTOR
Dick De Veaux holds degrees in Civil Engineering (B.S.E. Princeton), Mathematics
(A.B. Princeton), Physical Education (M.A. Stanford; Specialization in Dance) and
Statistics (Ph.D., Stanford). He has taught at the Wharton School and the Princeton
University School of Engineering. Since 1994 he has been a professor in the
Mathematics and Statistics Department of Williams College. He has won numerous
teaching awards, including a “Lifetime Award for Dedication and Excellence in
Teaching” from the Engineering Council at Princeton. He returned to Princeton in
2006 as the William R. Kenan Jr. Visiting Professor for Distinguished Teaching. He
has won both the Wilcoxon and Shewell awards (twice) from the American Society for
Quality and is a fellow of the ASA.
Dick has been a consultant for over 25 years for such companies as American Express, Hewlett-Packard, Alcoa,
First USA bank, Dupont, Pillsbury, Rohm and Haas, Ernst and Young, General Electric, and Chemical Bank.
He holds two U.S. patents and is the author of over 30 refereed journal articles. His hobbies include cycling,
swimming, singing (barbershop, doo wop and classical -- he is the head of the Diminished Faculty, a local doo
wop group and is a frequent soloist in local choirs) and dancing (he was once a professional dancer and has a
masters degree in dance education). He is the father of four (ages 21, 19, 17 and 15). He is the co-author, with
Paul Velleman and David Bock, of the critically acclaimed textbooks “Intro Stats”, “Stats: Modeling the World”
and “Stats: Data and Models”, all published by Addison-Wesley (Pearson). He is the co-author, with Norean
Sharpe and Paul Velleman, of the books “Business Statistics” and “Business Statistics: A First Course”, both
published by Pearson.
REGISTRATION FORM
Successful Data Mining in Practice
A one-day ASA Council of Chapters Traveling Course taught by Dick De Veaux
Tuesday, February 1, 2011, University of Hawaii Imin Center (Jefferson Hall) – Asia Room
Cost:
$50 per person, includes Imin Center parking pass
Cash or check only (no credit cards or P.O.s)
Name:
______________________________________
Organization:
______________________________________
Email:
______________________________________
Phone:
______________________________________
Registration deadline: Until full (60 people) or January 15, 2011
Mail registration form and check* to:
ASA Hawaii Chapter
c/o Tammy Tom
1015 Wilder Ave #305
Honolulu, HI 96822
* Make check out to ASA Hawaii Chapter. Receipt will be provided.
No refunds, although substitutions or replacements will be allowed.
Contact Tammy Tom for more information: 944-1662, [email protected]