Download IMS & Wireline to Wireless Convergence

IMS & Wireline to Wireless Convergence
Greg Pisano
Director, Market Development
Brooktrout Technology
The Business Challenges
The successful carrier will have to:
• Grow and protect subscriber base, increase ARPU
o
Deliver a differentiated portfolio of value-added services
• Maximize ROI while controlling OPEX
o
o
o
Invest in open systems, standards-based solutions to remain competitive
Enhance capabilities of legacy systems if necessary
Focus on application services
• Rapidly develop and deploy new services, including
video
o
o
Develop on standards-based technology
Reduce time to market for new applications using web development model
Copyright © 2005, Brooktrout Technology, Inc.
Let’s Talk Services
• Applications deliver Services
• Services are a set of capabilities offered to customers
• Must be able to bill for services
Conferencing
Voicemail
Video
Messaging
Gaming
Copyright © 2005, Brooktrout Technology, Inc.
…and many more
Hosted
Services
IMS – Building the Foundation
• Converged Application Service Architecture
o
o
Separate Transport, Service Control and Applications Layers
Fixed-Mobile Convergence on One Common IP Application Services
Architecture
• Open, Standards-based
o
o
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Standards-based Protocol Interfaces (SIP+XML) for Flexible Integration &
Control of New Services
Not API’s that Bind to Operating System, Device Control Development
Model
Facilitates Service Creation Environment
IMS is all about applications, built on IP and SIP
Copyright © 2005, Brooktrout Technology, Inc.
IMS Simplified Network View
Converged Applications
•
•
•
•
Across Networks
Reduced development costs and time
Voice, Video and data services
Write once / use many
Applications
Video
Shared Resources
Hosted
Services
Data
Voice
Win Media
MP3
Web Content
Text
Call Session/Control
• Media server resources
• Common user data
• Single user profile across applications
• Integrated applications
SIP
Transport
Session Control
• Common Session Control (SIP)
• Provides common service policies
• Leverages investments across multiple
applications
Access Network
Access Network Agnostic
• Eliminates multiple service solutions
• Network transparency
• Consistent services across networks
DSL
CMTS
Copyright © 2005, Brooktrout Technology, Inc.
Mobile
PSTN
Why IMS
• IP will continue to be a disruptive technology to traditional
telecom operators and is transforming business models
from voice-driven to service-driven
o
Facilitates cap and grow approach
• Operators require more applications to meet competitive
threats
o
CAPEX and OPEX pressures are constant
• Operators need a better environment for creating and
deploying high value rich multimedia services
o
o
o
Service delivery velocity
Lower cost standards-based platforms
Controllable, yet open environment for service creation & delivery
Copyright © 2005, Brooktrout Technology, Inc.
Customer Case Study Video Messaging
IMS Subsystem: A/S and MRF
3G/IMS
Handset
SIP
SIP
3G/IMS
SIP
RTP
Application
Server
UMTS
H.324M to SIP
Gateway
RTP
HTTP
SIP
RTP
SIP
PC with
SIP soft phone
Broadband
Directory
SIP/
VoiceXML
H.324M
2.5/3G
Video Handset
LDAP
Internet
Copyright © 2005, Brooktrout Technology, Inc.
Media
Server
Message/
Content
Store
IMS Benefits
• Efficient Resource Utilization
o
Standard interfaces allow multi-network interoperability for user to user
interactions and content distribution
• Access Network Independence
o
o
Content storage medium can be off line processed into various formats
Shared Resources
• Lower Development Cost and Faster Deployment
o
o
o
o
Modern, Proven Development Techniques
Less Lines of Code to Write, Less Complex Code = Less Errors
Environment That is Familiar to Large Developer Pool (HTTP, HTML, and
XML, etc)
Off the shelf hardware – software available from a more general
development pool
Copyright © 2005, Brooktrout Technology, Inc.
Thank You!
Greg Pisano
Director, Market Development
Brooktrout Technology
Tel: 781-449-4100
www.brooktrout.com
Copyright © 2005, Brooktrout Technology, Inc.