Download services

Applications
on Wireless Platform
Ulpiano Conde González
04/06/2001
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Agenda
• TIM in Brazil
• Drive forces to new applications and services
• Network characteristics
• Actual Applications
• Future Applications
• Summary
04/06/2001
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TIM in Brazil
04/06/2001
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TIM in Brazil
04/06/2001
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DRIVE FORCES
04/06/2001
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Wireless Operators Issues
Success Story - Huge Subscribers Growth !!
Voice tariffs falling
Shift from Network Operator to Service Provider Model
Application and services are the differentiator
Rapid delivery of services – Time to market is key
Services transparency independent of air interface
Split the access (RAN) and core/application requirements
Convergence of Telecom Industry (mobility) with Computer
Industry (desktop computing, internet) and Media Industry
(electronic publishing and entertainment)
Establish new partnership and add value to the services
04/06/2001
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Corporate and Consumers Issues
Richer application
- always connected always on
- multimedia
-friendly user interface – easy to use
- ability to personalize
- flexibility
- communities
Network privacy and security
Fully synchronized with PC based applications
Efficient working tools
04/06/2001
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Network Requirements
and Evolution
04/06/2001
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Mobile Network Evolution ...
Services:
• Voice Centric
Network Architecture:
• Hierarchical
Switching:
• TDM/Circuit
• Discrete Elements
• Distributed
Processing
04/06/2001
Services:
• Voice & Data
Convergence
Services:
• Multimedia Applications
& Content
Network Architecture:
• Hybrid
Network Architecture:
• Peer-to-Peer
Switching:
• Circuit + Packet
• Discrete + Distributed
• Distributed
+ Client/Server
Switching:
• Packet core with
Circuit Gateways
• Distributed
• Client/Server
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Open Packet Telephony Architecture
Services Plane
Traditional Switch
Architecture
TDM/
Circuit Switch
Line
Concentration
Call Control
Connection Control
Features
Digital Trunk
Subsystem
Common Channel
Signaling Complex
Administration
Maintenance
Billing
IN Service Logic
Address Resolution
AAA
Call Control Plane
Signaling and Call Control
Service Access Function
Switch-Based Service Logic
End to End Voice Services
Call Control: SIP, H.323
Service
Logic
Call Logic
Tool Set
Definition
Conversion
Simulation
Connection (Bearer) Control Plane
Connection Negotiation
Transcoding
Bearer Switching
Media Control: MGCP, H.248
04/06/2001
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Switching
Logic
Network Architecture
NEW
PACKET SWITCHING
SERVICES
AIR
CIRCUIT
AIR INTERFACE
INTERFACE
9.6Kbps
14 Mbps
Kbps
SWITCHING
384
Kbps/ -2
MSC
BSC
HLR
BGW
MC
RBS
MSC
04/06/2001
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Actual Services
and Applications
04/06/2001
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Fan of Services
Future Applications , today
Applications
(Variety)
Imaging
UMTS
EDGE
GPRS
2G
Multimedia can be used to enhance many existing services
Create a great opportunity to differentiate services
04/06/2001
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TIM at ELECTIONS
(TIM OFFICE)
AXE10
D
T
I
Radio Base
Station
Applied in the last election in Florianopolis
Used in 24% of the electronic ballot boxes
All information were sent in 10 minutes
04/06/2001
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TRE
Wireless Portal
Portal Services
Personal
Communications
Content
E-commerce
Voice dialling
Portal
Personal directory
Location Based
Services
Unified Messaging
Advertising
Personal schedule
Mobile Banking
Electronic Bill Payment
04/06/2001
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Future Services
and Applications
04/06/2001
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The applications are unlimited….
Location
Based
Service
E-mail
Multimedia
“Wireless”
Electronic
Post Card
Telemetry
Music
(CD Quality)
Interactive
News
04/06/2001
Wireless
office
”Web-Browsing”
Intranets
Access
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Video
Conference
PICTURE and VIDEO MESSAGING
Eletronic
Post Card,
Photo or
Video
Shoot, download,
send, receive and
manipulate picture
or video messages
via mobile handset
04/06/2001
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Video Call Answering
Deposit and retrieve a video
message from the mailbox
Prompt the Caller to leave a
message after a busy or no
answer signal
04/06/2001
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INFOTAINMENT
Profile and event-driven
information
Push targeted advertisements
Media downloads
Content-rich “IVR” services
04/06/2001
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Call Management Services
Interactive control and
real-time manipulation
of incoming calls and
call-related features
04/06/2001
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Location Services
04/06/2001
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Summary
• Applications and services are the
differentiator
• The infrastructure is the enabler
• Operators have already offered data services
• The IP Infrastructure investment positions
the operator for 2.5G and 3G
04/06/2001
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