Download PacketController QoS

PacketController
Win Customers with Smart QoS
Agenda
 The bottleneck
 PacketController Methodology
 PacketController Core Technology
 Case Study Implementation
 Products Portfolio
 Who and What is PacketController
Bottlenecks
Bottlenecks
 How to manage over subscription
 How to increase revenues and reduce CAPEX and
OPEX
 How to offer new services attracting new customers
 How to retain existing customers
 How to offer premium service to increase ARPU
 How to control and contain security threats
PacketController Methodology
Network Neutrality
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It controls each and every subscriber by different service plans through the classification of
its IP addresses, no matter what applications subscriber uses.
It is zero maintenance because there is no need to adjust every time when network traffic
pattern changes
It is cost effective because there is no need for endless application signature update
It is scalable because it means less CPU cycle overhead
Key Features
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Ability to classify both inbound and out bound traffic using a single policy
Named network object and groups support
Global policies for multiple interfaces
Manages inbound UDP traffic from the host
Fine grained control of Bandwidth Inbound, Outbound or total
True 10 Gigabit - high throughput available on the market
Lowest latency - on the market
Unlimited Sessions or Policies
Business Benefits
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Optimizes your network usage and performance
Moves best effort delivery to a predictable service
Dedicates the correct amount of bandwidth to your users and applications – increasing user
productivity
satisfaction and performance of all your applications
Enforces service level agreements with effective management of your bandwidth – reducing
management, support and maintenance costs
Allows the business to eliminate and delay costly bandwidth upgrades
PacketController Core Technology
Large Policy Set
 100K QoS Policies at 5Gbps full duplex
PacketController internal policy mapping
makes it scalable with 100K QoS policies, you
could manage each and every subscriber by
classification of its IP address
QoS Policy
Model
Root Node
Sub Node A
Policy
Policy
Policy
Sub Node B
Policy
Policy
Sub Node C
Policy
Policy
Policy
Uplink Threshold-Based Burst
The subscriber service dynamically adjusted based on the network traffic
Automatic P2P bandwidth usage throttling
It monitors bandwidth usage of each and every online subscriber, and it identifies the “heavysubscriber” and push them down automatically.
1Mbps
512kbps
256kbps
5 Min
Subscriber (1Mbps service
plan) throughput is more
than 1Mbps ALL THE TIME
during 5 minutes
The subscriber
automatically
pushed down to
512Kbps
5 Min
5 Min
The subscriber
automatically
pushed down to
256Kbps
Case Study Implementation
QoS Requirements
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Different service levels with 3 groups: home broadband, business packages and CIR packages
Maximize the uplink usage with current subscribers
Elegant operation model for heavy customers
Implementation (part 1)
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Set 2 types of home broadband
- Home broadband shared in contentions 8:1, 10:1, etc. on different service plans, for
examples: 256Kb DL and 128Kb UL, 512Kb DL and 256Kb UL
- Home broadband capped package like 1GB @ 512Kb DL, the customer will be
automatically alerted by email before PacketController movers the customer to a slower
package
Set business packages
Set CIR packages for business
Implementation (part 2)
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All packages to be configured such that they are burstable within the contention, meaning that
if a user is on 512Kb 1:10 and active downloads are two, then those two users can use the rest
of the bandwidth within the 512Kb until another starts using and thereby the bandwidth will
also be shared proportionally
Implementation (part 3)
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Downloads to be on the max purchased contention and reduced to 3/4 after 10 minutes and
then to 1/2 after another 10 minutes and finally down to 1/4 until the rest of the download
completed.
Product Portfolio
Hardware Platform
5G
2G - 3G
500 Series
400 Series
300M-1G
300 Series
Scalability
20-200M
200 Series
2-10M
100 Series
PacketController
Who are we?
 Corporate Mission Statement
PacketController Networks was founded with a mission to provide innovative bandwidth
management solutions. PacketController Networks makes scalable, reliable and affordable
products that help ISPs, Universities and enterprises optimize network traffic performance.
 Product Portfolio
PacketController QoS platform
 Headquarters
Hong Kong
PacketController Timeline
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Q4 2007: Established in Hong Kong
October 2008: Announced PacketController 100, 200 ,300 and 400 series platform
June 2009: Closed $4.5 million series B funding
March 2010: Announced 10G solution – PacketController 500
December 2010: Customer grows 485 in current list
Thank You - Questions?