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Wireless IP Solutions Enabled by GPRS Chris Briglin Head of Marketing GPRS Business Program Nokia Telecommunications © NOKIA page: 1 Agenda • • • © NOKIA page: 2 Applications to Launch GPRS Services Success Factors Integrated GPRS Solutions GPRS is the ideal bearer for wireless data networking applications • Faster session set-up • Always connected • Higher speeds • Possibility for differentiated billing Wireless Data Networking Applications • Personal Messaging • Corporate Intranet Access • Telematics, Vending Machines © NOKIA page: 3 The user base for GPRS services already exists Consumer Segment • Demand for VAS • Messaging • Internet Vertical Segment • Industrial Applications © NOKIA page: 4 Business Segment • Corporate Intranet Access • Mobile ISP For Small Enterprises Business Segment Application: Corporate Intranet Access • Access to existing IP-based applications on the corporate intranet: e-mail, intranet and Internet browsing, database lookup and entry, etc • Resilient background transfer: no more "LOST CARRIER" during file download • The Remote Office becomes a reality; remain networked wherever you are © NOKIA page: 5 Corporate Access Services Requirements Secure Network GGSN Firewall/ VPN/ Router Operator IP backbone • • Secures Clients data traffic • • Tracks Hacking attempts • IPSEC compliant SGSN Firewall protects Operators network from attack Internet OPSEC certified for extensible security solutions Clients IP backbone Clients IP backbone © NOKIA page: 6 Clients IP backbone GPRS end-to-end VPN solution Managed Security Services Mail server Corporate IT Company A Mail server IP400/VPN200 Internet Company B BSC BTS GPRS network Operator IP backbone IP400/VPN200 Gateway GPRS Support Node (GGSN) IP400 ISP © NOKIA page: 7 Firewall Management Business Segment Application: Mobile ISP for Small Enterprises • Existing need for mobile access to e-mail and Internet • Mobile operator can provide complete ISP service package • Package pricing (bundling) of e-mail, web services, and mobile voice can help to attract or retain mobile users • GPRS can simply provide transparent access to the customer's current ISP © NOKIA page: 8 Consumer Segment Application: Personal Messaging (E-Mail) • All-in-one communicator • Mobile-enabled PDA, with Symbian O/S or Bluetooth connection • WAP terminal for web-mail Application: MMM (Mobile Media Mode) Browsing • WAP terminals • Regular web browsing possible with all-in-one communicator © NOKIA page: 9 MMM Services • MMM browsing is opening an entirely new market; mobile delivery of information • Content owners are very interested in the new medium • WAP is independent of GPRS and other bearers; WAP services can already be launched today • True WAP success will be boosted by GPRS's benefits: • • © NOKIA Instant connectivity Faster data throughput page: 10 MMM Services Requirements Integrated WAP Gateway Web Server WAP Gateway WAP WSP/WTP WAP Browser © NOKIA page: 11 Gateway Client Charging for GPRS Services • Rule #1: KEEP IT SIMPLE • Monthly fee as primary charge • VERY low additional per-bit charge • • • Will go unnoticed by the average user Will deter abuse by heavy users Additional charges for accessing special value-added services © NOKIA page: 12 Charging in the GPRS network Um BTS BSC Gb Serving GPRS Support Node (SGSN) Billing System charging info flow Charging Gateway (CG) GPRS backbone network (IP based) Gn dataflow Gateway GPRS Support Node (GGSN) © NOKIA page: 13 Gi GPRS Charging Requirements Single access point to the billing Um BTS system BSC Pre-processing charging data to reduce the load on the network billing system Gb Serving GPRS Support Node (SGSN) Billing System charging info flow pre-paid Charging Gateway (CG) GPRS backbone network (IP based) dataflow Gateway GPRS Support Node (GGSN) page: 14 Reliable storage for CDRs Easy charging data error detection Gn © NOKIA Future-proof for hot-billing and Gi Success factors Business Segment • • • • • Strong existing demand for mobile access to office data Laptop and terminal penetration is already high Experienced with mobile data Launch: Corporate Access Services Requirement: Managed Security Consumer Segment • • • • • Strong interest in Value-Added Services E-mail and WWW usage growing rapidly Launch: Personal Messaging, MMM Services Requirement: Integrated WAP Requirement: Integrated Charging Gateway © NOKIA page: 15