Download FITCE2007GeorgeAgapiou

Broadband Wireless Technologies for
the Delivery of Converged Services
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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• Outline:
Market background - competition
Wireless Broadband Technologies
 UMA - GAN Introduction
 Femtocells
 BFMs
Conclusions
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Market issues – Incumbent’s concern
1.
What technologies will have the greatest impact on the
industry, and how?
2.
How fast VoIP will overtake the traditional fixed voice?
2.
How will demand for mobility and multimedia drive
fundamental changes in the industry?
3.
Which technology providers will win or lose, and what’s
the impact?
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
Service Revenues
Wireless data is
20% of total mobile
services revenue
while wired data is
24%, in 2007
$1.600
$1.400
$1.200
By year end
2008, majority of
telecom
revenues will be
based on
wireless.
$1.000
$800
$600
$400
$200
$0
2003
2004
2005
2006
2007
2008
2009
Wireless service revenue surpasses fixed.
Source: Gartner Dataquest, October 2005
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Operator’s concern – Strategies to Follow
Fixed Operators
Threat
•Only Wholesale
Provider of
Broadband
services
Strategies
•Go wholesale
•Go mobile again (UMA)
•Invest in fixed broadband
•IPTV services
Mobile Operators
Threat
•Mobile VoIP and
fixed VoIP
•Single flat fee for
Mobile data
Strategies
•Fixed-Mobile Substitution
•Bandwidth pricing
•Content via mobile portals
Threat
•Combined fixed and
mobile threats plus
high discounts for
commercial bundles
Strategies
•Fixed-Mobile Convergence
•Content ownership
•Unicast and broadcast
•Home Gateways
COSMOTE
Fixed & Mobile Operators
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Incumbent’s position
Situation
 We are Increasingly Wireless
 We are Increasingly Faster
 We are Increasingly Cheaper
 Price erosion is significant, and has quickly spread to next generation
services such as broadband and 3G voice.
 Convergence comes in many flavours - Fixed/Mobile, Telecom/IT,
Telecom/Media, Terminals, Services, Applictions..
 Competition Increases
Answer?
 Making strategic decisions (invest on new technologies – integrate
daughter companies to mother one – provide motives to old personnel for
the sake of new personnel)
 Fixed and Mobile speeds are increasing at accelerating speeds
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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What is UMA - GAN?
UMA  one terminal (mobile – wireless - fixed) for all services
WiFi
IP net
Handover
GSM or
UMTS
Mobile
Operator
 How is achieved?
User moves in and out of WLAN proximity without loss of call
Seamless call Handover once you move from WiFi to GSM and vice
versa
UMA extends the GSM coverage in indoor environments (Houses, hot
spots and SOHOs) through the use of WiFi access points
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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UMA Architecture
GSM Cell
GSM-
Access
Network
Access
Transmissi
on Network
Signalling
MSC
MS
C
BSC
Cell
SGS
SGSN
N
1
GAN Cell
GANCell
HL
HLR
R
2
Data
IP Access Network
GANC
3
Internet
Intern
et
1 Connection to Wifi AP
2 IPSec Tunnel
3 Handover
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Experimental Results - Infrastructure
GSM/GPRS
(MSC/HLR
/SGSN) and
GAN (GANC)
elements were
located in
Swindon, UK
PSTN
Internet
GSM/GPRS
(BTS) and UMA
(AP) elements
are located in
Athens.
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Experimental Results – Structure Layout
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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UMA Roadmap & Evolution
Home
•
GSM/VoIP
W-LAN
Fixed
DSL
Operator •
or
PSTN
•
MVNO or
Reseller
Hand-over
•
GSM or
UMTS net
Mobile
Operator
•
Fixed operators integrate
wireless and fixed to prevent
erosion
Selling points: one device, one
number, one bill, one
messaging platform
But primary value is reduced
tariffs for fixed vs. mobile (via
VoIP or PSTN) and
convenience of single handset
If mobile voice pricing
continues to fall (permitted by
3G spectral efficiency), what's
the incentive to still used fixed
for voice?
Result: Consumers will more
rapidly migrate to mobile only
than to converged fixed/mobile
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Femtocells
Femtocells are small cellular base stations similar to
(GSM/UMTS) stations which have been designed for use
in indoor environments.
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Femtocells key points
•
Access point GSM/3G in indoor environment coverage ≈
50m
•
Allow the same terminal to be used indoors and
outdoors
•
Low power consumption (10μW-25mW)
•
Seamless handover from macro cells to femtocell
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Femtocells architecture
Femtocell
ADSL
IP net
GSM/UMTS
Femtocell RNC
Handover
GSM/
UMTS
Mobile Operator
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Benefits of Femtocells
Benefits to the consumer
•
•
•
•
•
Continue using the existing mobile
device (one number, one
phonebook)
One mobile number of one mobile
and one fixed per user (with femto
zone tariff)
Better indoor coverage
Seamless operation indoor and
outdoor
One consolidated bill for voice
(fixed, mobile and broadband
services)
Benefits to the operator
•
•
•
•
•
•
Provides mobile coverage
where is needed the most
Increase network capacity
Improved customer loyalty and
reduced churn
No requirement for dual-mode
handset
Response to the VoIP threat
Even if the indoor voice
services are offered for “free”
due to competition the mobile
operator can still benefit from
the terminating fees.
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Broadband Fixed Mobile (BFMs)

Terminals with dual radio (WiFi/GSM or 3G)

Access in indoors thru WiFi and access thru GSM in outdoors

Terminals from Nokia – QTEK - Ericsson
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Conclusions
•
Market issues – Competition – Operators plans
•
Broadband wireless technologies

UMA

Femtocells

BFMs
Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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Subject: Broadband Wireless Technologies for the Delivery of Converged Services
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