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漫談有線電視數位化 全球趨勢 Jimmy Chen, 10-30-2013 Agenda 1. 2. 3. Customer Demands Ways to deploy Cable Technology Trends Consumers Want TV To Be Where They Are • Tablet adoption exploding: 16M units 2010 to 258M units in 20131 • Video Apps are among the most popular: HBO Go jumps to Top 10 list hours after release2 • Consumers want flexibility to watch TV on any screen: 65% would pay extra for TV on Tablet/PC3 Is that all? 1. Morgan Stanley Research May, 2011 2. Tech Blog Daily 3. Motorola Media Engagement Barometer 3 Actually, TVs get bigger & better even faster than they get smarter... 4K TVs are available today, 4K tablets in 2014… Gradually rejuvenating the e2e infrastructure 4 PURE OTT Volume yet has to pick up WW Service Revenues: Informa Telecoms & Media 2012 2017 10BUSD 75% US 37BUSD before we get excited… No double digit share for pure OTT for 5Y PayTV resilient to OTT substitution (…partly by incorporating it) 5 Heading for payTV-ish revenue mix More transactions Advertising prevails 6 Agenda 1. 2. 3. Customer Demands Ways to deploy Cable Technology Trends 3 Related Game Changers in Digital TV 8 Deliver Consume Experience Consumer Devices Network Trend BLESSINGS OF THE CLOUD 2nd SCREEN INVERSION UEX QUANTUM LEAP Trends & their effects… Deliver Derived Effects Cloud Live TV Connected TV Devices Consume Tablets & Co rule Experience Discovery = New battlefield 9 Security mess CAS-like model PayTV as app Fragmentation Consumer Network Trend GW = mainstream Hare & tortoise New $ anchor? UEX Displacement From gimmick to ecosystem Contextual link Reliable flexibility Internet velocity B’cast reliability Addressability? Trends & their effects… Deliver Derived Effects Cloud Live TV Connected TV Devices Consume Tablets & Co rule Experience Discovery = New battlefield 10 Security mess CAS-like model PayTV as app Fragmentation Consumer Network Trend GW = mainstream Hare & tortoise New $ anchor? UEX Displacement From gimmick to ecosystem Contextual link Reliable flexibility Internet velocity B’cast reliability Addressability? The World is not Black & White… CLOUD-o-METER Infrastructure Optimizers Mgt Plane Control Plane CAS.CLOUD 11 Hybrid pragmatics Multiscreen TV Anywhere OTT based Ondemand Long tail channels Die Hard cloud-o-philes All channels Pure OTT Players 30M subs 3M subs Sustained growth H’wood endorsement Some new entries Some non entries Launched Oct 2012 12 ? ? TELCOs & Cable MSOs As much a must as multiscreen Converged on-net & off-net approach From OTT to ITM (*)… (*) In The Middle 13 Die Hard Broadcasters Launching as we speak Volumes yet have to pick up Old dogs, new tricks… 14 Content protection is becoming very complex DVB TV DVB STB Hybrid STB MultiScreen WWW DRM Connected TV SLING Gateway PVR LIVE OTT CAS TV 15 Agenda 1. 2. 3. Customer Demands Ways to deploy Cable Technology Trends Cable : technological trends – All going IP…one day • Today : each service gets its own RF channels : “silos” • Analog • Digital Video (Broadcast) : traditional QAM • Narrowcast : QAM with “SDV processsing/multiplexing” • VOD : QAM with “VOD processsing/multiplexing” • HSD (Internet, OTT) : DOCSIS QAM Difficult service allocation (broadcast and OTT for example) • • 17 With CCAP (Convergent Cable Access Platform) : Any service on any QAM • CCAP = CMAP + CESAR standards • Very dense QAM, lower power consumption • Flexibility to mix anything : data filling the space given by video in capped VBR mode • Progressively (and probably slowly), all services can migrate to IP (DOCSIS) : “Cable IPTV” Cable operators can migrate progressively to a full IP, FTTH/GPON based • Node Split, FTTLA, RFoG • CCAP to give more flexibility between silos (broadcast, narrow cast SDV, traditionnal VOD, Internet, OTT) • Full CCAP with all services converging to IP : long term > 5 years (10 years ?) 謝謝 Thank You © 2009 TBC All Rights Reserved