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of Cisco Development
Changing
the Way
the World
Lives, Works,
Plays and
Learns
Develop the Network as the
Platform for Life’s Experiences
Exploit Technology and
Market Transitions
Operational Excellence
Vision
IP
IP
IP
IP
Data
Data
Data
Data
Voice
Voice
Voice
Voice
Video
Video
Video
Video
Mobility
Mobility
Mobility
Mobility
Information
Collaboration
Communications
Personalization
Entertainment
The Network as a Platform
Community
Freedom
Strategy
It Begins with the Customer…
 Market transitions
Requires vision
 Build, partner, acquire
Market agility
Consumer
Enterprise
 Value-add perspective
Relevance
Service integration
 Innovation
Commercial
Service
Provider
Platform architecture
optimization
Strategy
Then We Add Silicon…
Customers
 Silicon reuse
 Intense R&D focus
 World-class capability
 QuantumFlow processor
Silicon
 L2 / L3 integration
Strategy
Silicon: Quantum Flow Processor
World Class
Engineers
Development
Investment
x
>100
Patents
=
5 Years
+
QuantumFlow
Processor
>40
World’s Most Advanced Piece of Networking Silicon
Performance
Up to 20MPPS Forwarding
Rate with Service Features
Nearly Three Times More Powerful
Than Next Competing Edge Platform
Scale
Over 800 Million Transistors
Developed by Same Team as
CRS-1 ASIC (185M in SPP)
Availability
Customized QoS
20 Years of QoS Technology Reduced
to Silicon
Services
Integrated with
Programmability
Industry First, Permits “Instant on”
and “Future Extensibility”
Strategy
Silicon: Desktop Switching
Doppler
Strider88
88G
Sasquatch 8G /
8G-CR
Strider / StriderCR
Unified Packet Buffer
/
Integrated CAM
28G or 2x10G
65nm / $50
Integrated Buffer /
CAM
Integrating Equivalent
of
4 Striders and
Stack i/f
8.8G
Sasquatch / CR
Integrated 2
Sasquatch Chips /
Forwarding RAM
130->90nm /
$115->$50
88G
Unified Packet Buffer
/
Integrated CAM
65nm / $250
320G Stack,
Integration of
Security, Wireless,
Voice & Video
Wire-Speed 10G
4.4G
Embedded RAM
130nm->90nm /
$30->$20
180nm->130nm /
$60->$20
Integration
Stacking
2002
2009
Strategy
Software: Core Platforms
Customers
Software
Silicon
Strategy
Products / Innovation Machine
Customers
Products
Software
Silicon
Strategy
Apply Solution Focus…
Customers
 End-to-end approach
 Eco-system
Solutions
Products
Software
 WAAS Virtual Blade Solution
 WebEx Connect
Silicon
 AXP Platform
Strategy
Solution: Cisco WebEx Connect
12,000+ Beta Users—All Viral Quarterly Releases for Rapid Innovation
Ecosystem
Composite Apps
Meetings
Audio
Ecosystem
Composite
Apps
WebEx
Connect
Client
IM
Ecosystem
Composite
Apps
Team
Space
Support
Center
Training
Center
Support
Composite
Apps
Learning
Composite
Apps
Ecosystem
Composite Apps
Strategy
Solution: AXP Platform
Apr
2008
Integrated Applications
Operational Efficiency
Custom Apps
Sep
2004
Management
Tools
Integrated Services
Mobility
Voice
Network Analysis
and Monitoring
Routing
Multiple Overlay Products
Router-Based Approach
 Server, Application consolidation
 Services Integration
Security
Vertical
Apps
 Open applications platform
A Few Years Ago
WAN
Optimization
Business and
Communication
Apps
 Survivability
 Increased security, and survivability
 Lowest TCO
 50–70% lower Opex
Network Consolidation
Application & Server Consolidation
Strategy
Opportunities
Customers
Collaboration
Solutions
Products
Software
Next Big Bets…
 Video
Video changes everything
 Collaboration
Key to productivity
Silicon
New Business Models
 Virtualization
Ubiquity
Efficiency
Execution
Strategy
Customers
Sustainable
Measurement
Differentiation
Collaboration
Customers
Solutions
Products
Competitive
Accountability
Advantage
Software
Silicon
Productivity
Employees
Process
Globalization
Market
Teamwork
Transitions
Cisco
Results
3.0
Investments
Innovation
 Attract – retain – engage
 Process, systems, tooling and
utilization
 Development (career &
leadership)
 IP, re-use
 Workplace experience
 Change management
 Rewards & recognition
 Culture of collaboration
 Diversity & inclusion
Customers
Employee
Experience
Productivity
 Remote site strategy
 Quality,
performance,
usability
Customer
 Customer sat /
Experience
loyalty
Employees
Productivity
 Localization
 Competitive differentiation
 Portfolio Management
(LRP, S2I)
 Business analytics / reporting
Investments
Portfolio
Investment
 Time to volume with quality
Innovation
 Technology, products,
systems
 Business models
Innovation
 Process
Execution
Employee
Experience
Productivity
Customer
Experience
Portfolio
Investment
Innovation
John Lasseter
CEO at Pixar and Walt Disney Animation Studios
John Lasseter
CEO at Pixar and Walt Disney Animation Studios
Live
Video
Changes…
Play
Work
Everything
Learn