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SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS CHAPTER 2 Cultural Diversity Section 1: The Meaning of Culture Section 2: Cultural Variation 1 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 1: The Meaning of Culture Objectives: Define the meaning of the term culture and explain how material culture and non- material culture differ. Identify and describe the basic components of culture. 2 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 1: The Meaning of Culture Culture Culture – consists of all the shared products of human groups which include physical objects, beliefs, values, and behaviors shared by a group Clip Material Culture – are physical objects that people create and use such as books, buildings, clothing, and cooking Nonmaterial Culture – are abstract human creations that include beliefs, family patterns, ideas, and language 3 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS CULTURE all the shared products of human groups 4 Material Culture Non material Culture physical objects that people create and use abstract human creations Examples Examples automobiles, books, buildings, clothing, computers, and cooking beliefs, family patterns, ideas, language, political and economic systems, and rules HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 1: The Meaning of Culture Basic Components of Culture Technology – physical objects and rules for using them Symbols – anything that represents something else and has a shared meaning Language – the organization of written or spoken symbols into a standardized system Values – shared beliefs about what is good and bad or right or wrong Norms – shared rules of conduct (Folkways v. Mores) 5 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Objectives: Describe cultural universals and explain why they exist. Explain what the terms ethnocentrism and cultural relativism mean. Identify factors that account for variations among and within cultures. 6 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Cultural Universals Cultural universals – general traits common to all cultures Exist because some needs are so basic that all societies must develop certain features to ensure their fulfillment 7 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Ethnocentrism and Cultural Relativism Ethnocentrism is the tendency to view one’s own culture and group as superior to all others. - Ethnocentrism Clip People in all societies are at times ethnocentric. When ethnocentrism is too extreme, cultural growth may stagnate. – Limiting the number of immigrants into a society can cause this. Extreme ethnocentrism can also lead to conflicts such as wars. 8 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Ethnocentrism and Cultural Relativism Cultural relativism is the belief that cultures should be judged by their own standards. – Researchers attempt to understand cultural practices from the point of view of the people they are studying. Participant Observation useful 9 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Ethnocentrism and Cultural Relativism Cultural relativism helps sociologists in understanding why people in different societies have different cultural norms. – e.g. the Sepoy Rebellion of India in 1857 gunpowder cartridges were sealed with pig or beef fat, both are religiously offensive to Hindu and Muslims 10 HOLT, RINEHART AND WINSTON SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS Section 2: Cultural Variation Factors That Account for Variations Among and Within Cultures Subculture – shared values, norms and behaviors that are not shared by the entire population Counterculture – rejection of the major values, norms, and practices of the larger society and replacing them with a new set of cultural values The Amish are a good example of a counterculture. They have done everything they can to demonstrate their separation from the world around them.. 11 Amish Culture Counter Culture in the 60’s HOLT, RINEHART AND WINSTON