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Transcript
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
CHAPTER 2
Cultural Diversity
Section 1: The Meaning of Culture
Section 2: Cultural Variation
1
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 1: The Meaning of Culture
Objectives:
 Define the meaning of the term culture and
explain how material culture and non- material
culture differ.
 Identify and describe the basic components of
culture.
2
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 1: The Meaning of Culture
Culture
 Culture – consists of all the shared products of human
groups which include physical objects, beliefs,
values, and behaviors shared by a group
Clip
 Material Culture – are physical objects that people
create and use such as books, buildings, clothing, and
cooking
 Nonmaterial Culture – are abstract human creations
that include beliefs, family patterns, ideas, and
language
3
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
CULTURE
all the shared products
of human groups
4
Material Culture
Non material Culture
physical objects that people
create and use
abstract human creations
Examples
Examples
automobiles, books,
buildings, clothing,
computers, and cooking
beliefs, family patterns, ideas,
language, political and
economic systems, and rules
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 1: The Meaning of Culture
Basic Components of Culture
 Technology – physical objects and rules for using them
 Symbols – anything that represents something else and
has a shared meaning
 Language – the organization of written or spoken
symbols into a standardized system
 Values – shared beliefs about what is good and bad or
right or wrong
 Norms – shared rules of conduct (Folkways v. Mores)
5
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Objectives:
 Describe cultural universals and explain why
they exist.
 Explain what the terms ethnocentrism and
cultural relativism mean.
 Identify factors that account for variations
among and within cultures.
6
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Cultural Universals
 Cultural universals – general traits common to
all cultures
 Exist because some needs are so basic that all
societies must develop certain features to
ensure their fulfillment
7
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Ethnocentrism and Cultural Relativism
 Ethnocentrism is the tendency to view one’s own
culture and group as superior to all others.
- Ethnocentrism Clip
 People in all societies are at times ethnocentric.
 When ethnocentrism is too extreme, cultural growth
may stagnate.
– Limiting the number of immigrants into a society can cause this.
 Extreme ethnocentrism can also lead to conflicts such
as wars.
8
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Ethnocentrism and Cultural Relativism
 Cultural relativism is the belief that cultures should be
judged by their own standards.
– Researchers attempt to understand cultural practices
from the point of view of the people they are
studying.
Participant Observation useful
9
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Ethnocentrism and Cultural Relativism
 Cultural relativism helps sociologists in understanding
why people in different societies have different cultural
norms.
– e.g. the Sepoy Rebellion of India in 1857
gunpowder cartridges were sealed with pig or beef
fat, both are religiously offensive to Hindu and
Muslims
10
HOLT, RINEHART AND WINSTON
SOCIOLOGY THE STUDY OF HUMAN RELATIONSHIPS
Section 2: Cultural Variation
Factors That Account for Variations
Among and Within Cultures
 Subculture – shared values, norms and behaviors
that are not shared by the entire population
 Counterculture – rejection of the major values,
norms, and practices of the larger society and
replacing them with a new set of cultural values
 The Amish are a good example of a counterculture. They have done everything they can to
demonstrate their separation from the world around them..
11
 Amish Culture
 Counter Culture in the 60’s
HOLT, RINEHART AND WINSTON