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Dimensions Of Product Quality (Garvin) 1. Core Performance •basic operating characteristics 2. Features •“extra” items added to basic features 3. Reliability •probability product will operate, even in strenuous conditions 4. Convenience •Amount of effort required to use the product 5. Durability •life span before replacement 6. Serviceability •ease of getting repairs, speed & competence of repairs 7. Aesthetics •look, feel, sound, smell or taste 8. Safety •freedom from injury or harm 9. Personal image •subjective perceptions based on brand name, advertising, design labels, etc Additional Dimensions of Service Quality 1. Time & Timeliness •customer waiting time, completed on time 2. Accessibility & Convenience •ease of obtaining service 3. Face-to-Face interaction •treatment by employees 4. Accuracy •performed right every time e The Meaning of Quality Producer’s Perspective Quality of Conformance Production •Conformance to specifications •Cost Consumer’s Perspective Quality of Design •Performance quality •Product’s bundle of attributes & specifications •Price Fitness for Consumer Use Marketing Quality Of Conformance • Ensuring product or service produced according to design • Depends on •design of production process •performance of machinery •materials •training Two Ways Quality Improves Profitability Sales Gains via Improved response Flexible pricing Improved Quality Improved reputation Reduced Costs via Lower rework and scrap costs Lower warranty & product liability costs Increased Profits Cost Of Quality • Cost of achieving good quality •Prevention •Appraisal • Cost of poor quality •Internal failure costs •External failure costs Quality And Productivity • Productivity = output / input • Fewer defects increase output • Quality improvement reduces inputs Measuring Yield & Productivity Y = (I)(%G) + (I)(1-%G)(%R) where Y = yield I = number units started in production % G = percentage good units % R = percentage of defective units reworked Product Yield Example Start 100 motors per day 80% are good 50% of poor quality units can be reworked Y = (I)(%G) + (I)(1-%G)(%R) Y = 100 (0.80) + 100 (1- 0.80) (0.50) = 90 motors Product Cost direct mfg costinput unit rework costreworked units = yield K dI K r R = Y where K d direct manufacturing cost I = input Kr rework cost per unit R reworked units Y yield Product Cost Example Direct mfg cost = $30, Rework cost = $12 100 motors started, 20% defective 50% of defective motors can be reworked K dI K r R Product cost = Y $30100 $1210 = $34.67 per motor 90 motors Total Quality Management 1. Customer defined quality and satisfaction 2. Top management leadership 3. Quality as a strategic issue 4. All employees responsible for quality 5. Continuous improvement 6. Shared problem solving/ Cross-discipline system approach 7. Statistical quality control: measurement of results 8. Mutually beneficial supplier relations Options to Improve Quality of Conformance • Consumer Education: product labeling, instructions, online resources • Follow-up Service: Recalls, extended warranties, replacements • Inspection of Work and Product • Preventative Procedures Inspection Involves examining items to see if an item is good or defective Detect a defective product Does not correct deficiencies in process or product It is expensive Issues When to inspect Where in process to inspect Inspection Tools • System or process problems: Statistical process control techniques • Material or lot problems: Acceptance sampling techniques Control Chart 10 UCL = 9.85 9 c = 6.17 Mg of salt 8 7 6 5 4 LCL = 2.99 3 2 4 6 8 10 12 Sample number 14 16 Preventative Procedures • Improve Quality of Design: Design product/process for robustness, poka-yoke, Taguchi Statistics • Implement Six Sigma • Involve Employees: Training, empowering, soliciting input • Form strategic supplier partnerships • Remove safety nets: carrying JIT inventory and requiring minimal lead times