Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Chapter 1 Resource Slides Establishing a Framework for Business Communication Business Communication, 15e Lehman and DuFrene Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Key Ingredients to Career Success • Integrity • Interpersonal skills • Communication Based on a survey of 500 CEOS: Smith, K. V., and Savoian, R. (1991, December 21). Climbing to the top: Rising through the corporate ladder. Review of Business, St. John’s University. Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Other Career Skills • Receptive to new ideas and innovative approaches • Committed to continued career learning • Have expertise and ability to think in general terms • Finds humor in work situations • Can lead others Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western What communication skill will be most important in your chosen field? 1. Writing letters 2. Communicating with clients face-to-face 3. Using cell phone or email to sell products 4. Giving task-related feedback to my boss Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Selecting An Appropriate Communication Channel Situation Recommended Channel Request information needed to provide services to client One-way (email, letter, or facsimile) Tell customer order cannot be delivered on date specified in contract Two-way, not face-to-face (telephone); face-to-face is ideal Inform sales staff of special sales incentive Two-way or one way, not face-to-face (email for speed) Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western In your experience, what kind of interference causes the most difficulties? 1. Background noise 2. Movement in your field of vision 3. Your thinking ahead for a response 4. Room temperature Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western In group communication, which is the most important to you? 1. Keeping everyone happy 2. Keeping everyone on task 3. Accomplishing the task by the deadline 4. Feeling part of the group Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Obsession with Personal Advancement Can Lead to Unethical Conduct The body of Ambassador Larry Lawrence was removed from Arlington Cemetery after his exaggerated Merchant Marines service was uncovered. Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Causes of Illegal and Unethical Behavior • • • • • • • Excessive emphasis on _______ profits __________ Misplaced corporate loyalty Obsession with _________ personal advancement caught Expectation of not getting _______ tone set by top Unethical _____ management Confusion about whether an action ___________ is wrong stand Unwillingness to take a ______ Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Examples of Illegal/Unethical Behavior Enron Improved financial image by moving debt off the books WorldCom Accounting scandals, including over-inflating revenue by millions Tokyo Electric Power Falsified reports to nuclear safety regulators Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Framework for Analyzing Ethical Issues Identify the existence of an ethical issue Identify an alternative. Is the alternative legal and does it comply with relevant contractual agreements and company policy? YES NO Is the alternative consistent with the company’s and/or the profession’s code of ethics? NO YES Select another alternative. NO Resource groups Employees Owners Customers Suppliers Creditors Government Society YES Implement alternative. Communicate ethical decision and related action. Chapter 2 Business Communication, 15th edition by Lehman and DuFrene Is the alternative ethical? Revise code of ethics if necessary. Copyright 2008 by Thomson/South-Western Global Marketing Requires Careful Communication EuroDisney Presumed U.S. policies would work in Europe McDonald’s and Coca-Cola Placed the flags of the 24 nations participating in the World Cup on packaging; Saudi Arabia’s flag contains sacred words from the Koran. Wal-Mart Kept English labels on products in the Mexico City Store. Mexican customers prefer the status-symbol of “American” packaging Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Would you consider falsifying information on your résumé if you thought additions would help you get an interview? 1. Yes 2. No Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Changing U.S. Work Force Age Demographics Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western What is the most important task when working with someone who is different from you? 1. Learning about that person’s culture 2. Having patient with yourself and others 3. Getting help when you need it 4. Participating in diversity training Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Viva la Difference • Learn about the person’s culture • Have patience with yourself and the other person • Get help when you need it • Participate in diversity initiatives that boost morale, creativity, and productivity Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Legal and Ethical Implications of Technology • Information ownership • Information access • Threats to privacy Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Is Anything Private Anymore? • Relevance • Consent • Methods Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Chapter 1 Electronic Café Instant Messaging Instant messaging can be an effective business tool, IF . . . Student responses here: Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western Chapter 1 — Electronic Cafe Common IM Terms BTN/5 Be there in five (minutes); be right there BTW By the way Convo Conversation JW or j/w Just wondering NP or n/p No problem OTP On the phone OTR On the road Pop Ditto SB Stand by (as in “just a minute”) TTYL Talk to you later Chapter 1 Business Communication, 15th edition by Lehman and DuFrene Copyright 2008 by Thomson/South-Western