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Transcript
Case Study
The Check is in the Mail
 Think Critically
 1. Why does a business involved in international trade
need special banking services?
 2. Why is it even more important to check the credit
standing of an international customer?
 3. How will cash flow for an international business be
different from cash flow for a domestic business?
 4. What influences the price charged for popular
imported products such as cars?
Chapter 10
Slide 1
International Marketing
© Thomson/South-Western
PERFORMANCE INDICATORS
EVALUATED
 Explain the importance of international
banking.
 Understand the challenges faced by
businesses conducting international trade.
 Describe a plan for increasing the number
of bank customers.
Chapter 10
Slide 2
International Marketing
© Thomson/South-Western
PERFORMANCE INDICATORS
EVALUATED (continued)
 Communicate financial concepts effectively.
 Highlight international services offered by
the bank.
 Display strong listening skills and team
management.
Chapter 10
Slide 3
International Marketing
© Thomson/South-Western
THINK CRITICALLY
1. Why should banks be involved in
international business transactions?
2. List two services that businesses
involved in international trade want from
banks.
3. What promotional item could the bank
offer that prospective international
business customers would find useful?
Chapter 10
Slide 4
International Marketing
© Thomson/South-Western