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Chapter 1:
Communication Perspectives
COMM3
Verderber, Sellnow, and Verderber
© 2014 Cengage Learning
Learning Outcomes
LO1-1
LO1-2
LO1-3
LO1-4
Describe the nature of communication
Explain the communication process
Identify the characteristics of communication
Use the major tenets of ethical
communication to create and evaluate
messages
LO1-5 Create a plan to increase
communication competence
© 2014 Cengage Learning
Learning Outcome 1-1
Communication
Communication is a complex
process through which we
express, interpret, and coordinate
messages with others to create
shared meaning, meet social
goals, manage personal identity,
and carry out our relationships.
© 2014 Cengage Learning
Learning Outcome 1-1
The Nature of Communication
• Messages are the verbal utterances, visual
images, and nonverbal behaviors used to
convey thoughts and feelings.
• Encoding is the process of creating messages
and decoding is the process of interpreting
them.
• Feedback is a reaction and response to a
message that indicates how the message was
interpreted.
© 2014 Cengage Learning
Learning Outcome 1-1
Communication Settings
• Communication settings differ based on
the number of participants and the level
of formality in the interactions.
– Intrapersonal communication
– Interpersonal communication
– Small-group communication
– Public communication
– Mass communication
© 2014 Cengage Learning
Learning Outcome 1-2
The Communication Process
The communication process is a
complex set of three different and
interrelated activities intended to
result in shared meaning. These subprocesses are affected by the channels
used and by interference/noise.
© 2014 Cengage Learning
Learning Outcome 1-2
Channels
• Channels are both the route traveled by the
message and the means of transportation.
Face-to-face communication has three basic
channels:
– Verbal symbols
– Nonverbal cues
– Visual images
© 2011 Cengage Learning
© 2014 Cengage Learning
Learning Outcome 1-2
Interference (Noise)
• Interference or noise is any stimulus that
interferes with the process of sharing
meaning.
– External noises are sights, sounds, and other
stimuli that draw people’s attention away from
the message
– Internal noises are thoughts and feelings that
draw people’s attention away from the message.
– Semantic noises are emotional distractions
aroused by specific word choices.
© 2011 Cengage Learning
© 2014 Cengage Learning
FIGURE 1.1
Model of Communication
© 2014 Cengage Learning
Learning Outcome 1-4
Communication and Ethics
• Ethics is a set of moral principles that
may be held by a society, a group, or an
individual. Ethical communicators:
– Are truthful and honest
– Act with integrity
– Behave fairly
– Demonstrate respect
– Are responsible
© 2014 Cengage Learning
FIGURE 1.3
Understanding Dark Side
Messages
© 2014 Cengage Learning
Learning Outcome 1-5
Communication Competence
• Communication competence is the
impression that communicative behavior
is both appropriate and effective in a
given situation.
• Communication is effective when it
achieves its goals and appropriate when
it conforms to what is expected in a
situation.
© 2014 Cengage Learning
Learning Outcome 1-5
Communication Apprehension
• Communication apprehension is “the fear or
anxiety associated with real or anticipated
communication with others.”
•
•
•
•
Traitlike
Audience-based
Situational
Context-based
© 2014 Cengage Learning
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