Download Visual identity : case study

Welcome
Visual identity : case study
Workshop PIME
9th of February 2004
Table of contents
• Nuclear context in Belgium
• How to realise nuclear communication ?
• Visual identity : case of the Belgian
Nuclear Forum
Nuclear context in Belgium
• No debate
• Necessity to communicate stays present
(objectivity, counterbalance)
• Political context favourable
• Wish of the nuclear industry to keep low
profile
• Belgian Nuclear Forum not present
enough (not visible)
How to realise nuclear communication ?
• Belgian Nuclear Forum =
a reference center
• Necessity
– To elaborate a clear identity
(content + visual)
– To increase the visibility
(vectors, newshooks, media strategy, etc.)
– To develop Public Affairs strategy
Visual identity : case of the Belgian Nuclear Forum
• A necessity (visibility, lisibility, impact)
• Name + baseline + logo
• Guidelines :
– Dialogue
– Human
– Nuclear (no use)
• Internal project
Stage 1 : preparation
preparation
• information gathering
• constraints identification
• benchmark
WHO? (transmitter/recipient)
BulAtom (Bulgaria)
ANSTO (Australia)
WHAT? (message)
VROM (Holland)
AECL (Canada)
WHEN?
FINERGY (Finland)
SFEN (France)
WHERE? (tool)
ROMATOM (Romania)
JAERI (Japan)
SAFO (Sweden)
TAEK (Turkey)
Foro Nuclear (Spain)
ASPEA (Switzerland)
…
Stage 2 : brainstorming
visibility
comprehension
conceptualisation
PROACTIVITY it’s clear
lisibility
memorisation
ATRIUM let’s talk
impact
NUCLEORG a light on …
emotion
ACTOM power to choose
FORUM > ATRIUM
NUCLEAR > ATOM
incubation
ATRIUM
ATRIOM
ATOME
an open space
ATRIUM
dialogue
‘a’ positive
comprehension
ATOME
part of an entity
more human
Stage 3 : construction
typography
color
composition