Download (1) Internal Communication….

Chapter
No
One.(1)
Effective
Communications
in
Business.
Importance and Benefits of effective
Communication…
The ability to communicate well has always
provided advantages to those who
possess it. If you can Communicate
effectively in speaking and writing, you
have highly valued skill. Communication
has a rich history, and its traditions can
still be seen in modern day
Communication concept.
Types of Business Communication…
There are two types of Business
Communication…
( 1 )…Internal Communication
( 2 )… External Communication
(1) Internal Communication….
 Internal Communication means inside an
(Organization). It plays very important role in
Business. It provide job Security, job
satisfaction, improve productivity and profits and
also decrease absenteeism, grievances, and
turnover. When there is an effective internal
Communication inside an Organization, we can
find every body present and happy. There are
Downwards, upwards and Horizontal internal
Communication.
(a) Downward internal Communication…
 When Employees receive appropriate downward
Communication from Management, they can be
better motivated and more efficient. They get
clear job direction, Rules and regulations and
express their new points on important
controversial issues, products and strategy.
Besides downward Communication gives
employees benefits, health, insurance,
promotions, pensions, training and retirement.
Flow of Communication
Downward Movement In Communication
President
Vice President
Marketing
Vice President
Finance
General Manager
Admin Staff
Admin Staff
Admin Staff
Vice President
Technical
(b) Upward Internal Communication..
 Many executives sincerely seek frank comments
from employees in addition to the usual periodic
reports. Successful Managers listen closely to
opinions, Complains, problems and suggestions,
from the lower staff. As a response to increase
Global competition, some companies are
developing new management styles, which
make input from employs an essential part of
important decision effecting the company.
Because they know that employees are an
integral part of any Organization .
Flow of Communication
President
Vice President
Marketing
Vice President
Finance
Vice President
Technical
General Manager
Admin Staff
Admin Staff
Admin Staff
Upward
Movement
In
Communication
(c) Horizontal Communication…
 We have effective horizontal internal
Communication between the directors which can
also solves problems, perform job duties,
prepare for meetings, cooperate on important
projects and arrange meetings inside an
Organization. There are various ways of
Communicating with in companies are memo,
reports, meetings, face-to-face discussion,
teleconferences, video conferences and
electronic mail.
Flow of Communication
Horizontal
Communicatio
n
Parallel movement
in the
communication
President
Vice President
Marketing
Vice President
Finance
General Manager
Admin Staff
Admin Staff
Admin Staff
Vice President
Technical
(2) External Communication…
 When we share and exchange our ideas, emotions,
feelings and thoughts outside an organization to create
good reputation, which is called External
Communication. So we can use right letter, proposal,
report, telephone call and personal conversation to get a
successful response from the Customers and Business
Organizations can improve public image of a company.
For external communication, we need public speeches,
free informative pamphlets and annual reports to have a
good image out side the organization.
Benefits of Effective
Communication in your Career…
Your job, promotion, and professional
reputation often depend on doing well in
written and oral Communication. These
two skills are very important for your job
promotion and professional reputation in
your personal life.
(1) A valuable Job Requirement…
 If you can Communicate your knowledge effectively, you
can easily get a valuable job and your progress will be
strongly influenced by how effectively you communicate
your knowledge, proposals, and ideas to others who
need or should receive them.
According to Francis W, the executive director of
( Association for Business Communication ) found that
most people can get promotion that have high skills of
speaking and writing.
Strong Communication skills were found in the job
descriptions listed by numerous company advertising
positions(e.g.).
Job Title
Finance Associate
Communication Skills
Must be able to
Communicate
clearly to clients and
other finance
professionals.
(2) An Essential for Promotion…
Over the past 40 years, many surveys and
articles have confirmed the idea that
effective Communication is essential for
success and promotion in business.
Many people sure that communication
is one of the most important aspects of
business leadership.
Ability to Communicate
Ambition Drive
College Education
Self Decision Making Skills
Self Confidence
Good Appearance
Ability to get things done with and through people
Capacity for hard work
(3) Challenges of
communication in Global Market…
 The way you Communicate both within and
outside your own country will effect every thing
you accomplish. For an international market you
must develop your right attitude and get real
preparation for effective communication. These
two qualities will help you to be effective in
dealing with international business people out
side your organization.
(4) Developing the Right Attitude…
 “To the customer, you are the company.” This
good advice comes from public relations
experts. You attitude when dealing with
customers, and the public reflect on the
company you represent. When you deal with
international business people, your attitude will
reflect your country and your culture.
Your ability to communicate orally and in
writing effects your company’s public image.
(5) Preparing Adequately…
Most people can learn to communicate
effectively for business if they are willing to
devote whatever effort is necessary to
prepare themselves adequately. In
addition to the proper goodwill-building
attitude, the following qualities are
desirable.
1.. Careful, sound judgment when
choosing ideas and facts for each
message.
2.. Patience and understanding,
even with unjustly insulting person.
3.. Applied knowledge of the
communication process and principals and
of successful methods for sending and
receiving messages.
What are the Objectives of
Communication….?
 Information
Suggestion
Order
Motivation
Persuasion
Warning
Negotiating
Education
1… Information.
One objective of Communication is
enquiring, supplying, or receiving
information because without it we remain
ignorant what happens around us.
Every where we need information
whither we want to start business, get
admission or supply a product we need
information.
2… Suggestion.
It is also very important objective of
communication. It can be given to
subordinate and dominate person. The
manager comes to know about the
problems and grievances of the lower staff
through suggestion and think over them
before they protest. We can improve our
business and other dealing with the help of
positive suggestion.
3… Order.
It means to issue a directive by the higher
authorities to the lower staff to do or do not
something. It is always an internal and
downward communication because it flows
from the management to the subordinates.
4… Motivation.
It inspires and urges a man to do for the
highest goal of the organization. While
motivating others, we give various
instructions and narrate the qualities to
persuade the listener. It is not easy to
convince others. If we have good position,
then we can motivate and convince other
very well.
5… Warning
It means to inform others about the
unpleasant consequences if the action is
not changed.
The purpose of warning is to ask others
to mend his way and abide by the rules
regulations well. But harsh and abusive
language should be avoided.