Download Strategic Communication: Coaching Points For Effectiveness

Society of Information
Management
16 September 2009
COMMUNICATION
=
INFLUENCE
=
POWER
You cannot not communicate.
(Silence just lets others create
your message)
What really communicates?
Decisions/Actions
Rewards & Recognition
Informal Networks
Formal Messages
Communicating Strategically
 Make small promises and keep them
 Be responsive to people always
 Show an understanding for obstacles your
people face…not their job
 Frequency of communication is what builds
relationships (15 x2 > 1 x 30)
 Match the medium to the message
Communicating Strategically “Upward”
 Brevity is everything
 Communicate through updates and never
complain upward
 Deliver more than others expect (+1, 0, -1)
 Peer opinions mean the most to the CEO
 Engage don’t educate…especially upward
Being Strategic means planning for
Task and Relationship Goals
 Task Goals:
 What do I want them to do?
 Toward that end, what do they need to know?
 Toward that end, what do they need to believe?
 Toward that end, how do I want them to feel?
 Identity Goals: I want to be seen as … technical expert,
trusted advisor, partner, problem solver
Dr. Suzanne J. Peterson, Ph.D.
WP Carey School of Business, ASU
[email protected]