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Partners for
Effective
Communication
Chapter 1 – Slide 1
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Learning Objectives
Name the three partners in originating effective
communication.
Identify the five elements of the communication cycle.
Name potential communication barriers and explain
how barriers influence the communication cycle.
Name the three major components of the CBO
approach.
Chapter 1 – Slide 2
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Section 1: The Communication Cycle
Communication Cycle
Communication, the exchange of information through
speaking, signaling, or writing, involves the
following elements:
Sender—the person who originates a message
Message—the information that is exchanged
Transmission—how the message is delivered
Receiver—the person to whom the message is sent
Feedback—the response from the receiver
Chapter 1 – Slide 3
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
A sender communicates effectively if…..
The receiver understands your message.
A favorable relationship is established between
the receiver and sender.
The message encourages a desired response
from the receiver.
Chapter 1 – Slide 4
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Communication Barriers
Communication barriers interfere with sending and
receiving messages. Potential barriers include:
Different Backgrounds
Writing Skills
Signaling
Speaking Skills
Communication Situation
Listening Skills
Quality of Message Content
Reading Skills
Chapter 1 – Slide 5
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Backgrounds of Sender and Receiver
Effective cross-cultural communication recognizes
differences in:
Chapter 1 – Slide 6
Language
Customs
Values
Religion
Beliefs
Education
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Signaling
Tone of Voice
Body Language
Facial Expressions
Gestures
Physical Movements
Written Message Appearance
Chapter 1 – Slide 7
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Communication Situation
Analyze the communication situation to choose the
most effective message form and transmission
mode.
Message Form
Permanency Level
Message Difficulty
Type of Feedback Wanted
Feedback Needed When
Chapter 1 – Slide 8
Transmission Mode
Destinations
Privacy Level
Timeliness
Cost of Message
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Quality of Message Content
Effective messages incorporate the Six Cs to help
sender and receiver reach a mutual understanding.
Chapter 1 – Slide 9
Courtesy
Concreteness
Clarity
Correctness
Conciseness
Completeness
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Develop Writing Skills
Start writing today.
Use your outline.
Maintain a positive
attitude.
Use references to verify
correctness.
Practice writing.
Decide why you are
writing.
Write key ideas on
paper.
Chapter 1 – Slide 10
Rewrite.
Seek critique.
Rewrite again.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Develop Speaking Skills
Choose words that your audience will understand.
Pronounce words correctly and clearly.
Practice word emphasis, volume control, pitch, and
voice intensity.
Chapter 1 – Slide 11
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Improve Active Listening Skills
Begin with an open mind.
Determine the speaker’s approach to the material.
Jot down key words when appropriate.
Concentrate.
Maintain eye contact with the speaker.
Withhold judgment until you have heard the entire
message.
Provide feedback.
Analyze the message.
Chapter 1 – Slide 12
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Develop Productive Reading Skills
 Scan the material.
 Concentrate.
 Take notes.
 Review the material to make sure you understand.
 Withhold judgment until you have read all the material.
 Analyze the material.
Chapter 1 – Slide 13
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©
Section 2: The Communication-By-Objectives Approach
Communication-by-Objectives (CBO):
a whole-into-parts process that enables you to
develop effective, appropriate messages for any
communication situation.
Plan a message.
Compose a draft.
Complete a message.
Chapter 1 – Slide 14
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©