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Inoslav Bešker & Nenad Prelog: New Media Academy st (or) 21 Century Knot Information Technology and Journalism Dubrovnik, May 23, 2006 How to face the challenges of the new millennium? Challenges and limits Human knowledge doubles every seven years Approximately half century passes from the beginning of high school education to the end of career for a journalist or media manager What can we predict? For instance, in 1954… What should we offer to the students for the media industry in 21st century when: Technology explodes Markets evolve Trends change Media are in (con)fusion ??????? Journalist and Media Manager Formation Guidelines Council of Europe principles Bologna Process (45 signatory countries including those in the SE Europe) Bologna Declaration 1999 adopt a system of easily readable and comparable degrees adopt a system with two main cycles (undergraduate/graduate) establish a system of credits (such as ECTS) promote mobility by overcoming legal recognition and administrative obstacles promote European co-operation in quality assurance promote a European dimension in higher education Prague amendments 2001 inclusion of lifelong learning strategies involvement of higher education institutions and students as essential partners in the Process promotion of the attractiveness of the European Higher Education Area (EHEA) Berlin amendments 2003 quality assurance the adoption of a system of degree structures essentially based on two main cycles recognition of degrees additional Action Line entitled: "Doctoral studies and promotion of young researchers" including specific mention of doctoral programmes as the third cycle in the Bologna Process. Bergen amendments 2005 Implementing the agreed standards and guidelines for quality assurance Implementing national frameworks of qualifications Awarding and recognising joint degrees Creating opportunities for flexible learning paths in higher education Vienna Meeting on Higher Education in the SE Europe 2006 Growth and the creation of jobs is of the utmost urgency and action is required now if this is to be achieved. Priority has to be given to increasing investment in higher education and research now as a key long-term strategy for the region, in order to meet both the • current and • emerging needs of citizens. COE 1994 Principle #1 The maintenance and development of genuine democracy require the existence and strengthening of free, independent, pluralistic and responsible journalism. This requirement is reflected in the need for journalism to: inform individuals on the activities of public powers as well as on the activities of the private sector, thus providing them with the possibility of forming opinions; allow both individuals and groups to express opinions, thus contributing to keeping public and private powers, as well as society in general, informed of their opinions; submit the exercise of the various types of powers to continuous and critical examination. Repetitio est mater… Growth and the creation of jobs is of the utmost urgency and action is required now if this is to be achieved. Creating opportunities for flexible learning paths in higher education Inclusion of lifelong learning strategies Higher education has to be… …able to promote employability (The Sorbonne Declaration, May 25th, 1998) …relevant to the European labour market (The Bologna Declaration, June 19th, 1999) …even for employees in the media industry: Journalists Media managers Schools of journalism On journalism - or For journalism? Education On journalism & society Lectures Seminaries Thesis …mostly theory For journalism in society Analysis on cases Exercises (40%) Stage …fifty-fifty A way to illiteracy There are faculties in Balkans where a student is allowed to earn her/his B.Sc. in journalism writing in four years less than 162.000 characters (27.000 words, 90 pages) …i. e. less than a Harvard student of economy is obliged to produce sometimes in three subsequent weeks Full immersion needed College isolation • intensive learning and creativity often require withdrawal from everyday life Modular agenda • it is better to have the best teacher for a short term instead of full time mediocre teacher Why? Because in SE Europe nowadays • an average student begins a preparation 7 days before the exam; • he spends 5-6 years to achieve a B.Sc. Evaluation Percentage of employed after 12 months 36 months Media manager Media literacy Information and entertainment (infotainment) Economy Marketing (both analysis and promotion) Technology Innovation Languages Journalist Journalism Society Media language(s) Media techniques Media organization Innovation Thematic specialisation What Others are Doing? More than 500 schools are offering programs in journalism, (mass) communication, media, multimedia, publishing, public relations, event management, (studies, systems, technologies, etc.) Which topics/subjects are more frequent then others Grouping into seven fields Some Sources American University, Washington D.C. Dublin City University University of California, Berkeley City University London Columbia University Stanford University CSU Fullerton Ryerson University Dundalk Institue of Technology Indiana University Dublin Institute of Technology Ohio University London School of Economics University of Helsinki University of Southern California Penn State College Rutgers University The George Washington University San José State University Fachbereich Kommunikationwissenschaft, Salzburg Ecole Supérieure de Journalisme de Lille Georg von Holtzbrinck-Schule für Wirtschaftsjournalisten, Düsseldorf &c I. Introduction to Journalism Communications Research Skills for Journalism Technical Skills for Journalism Introduction to the Moving Image Introduction to Journalism Introduction to Online Publishing Introduction to multimedia production Media Literacy Beginning Magazine Writing Beginning Visual Journalism II. Fundamentals of Journalism (1) Fundamentals of TV Basic Photography Media Analysis Writing for Journalism Documentary Photography Reporting for Television Investigative Reporting The Craft of Reporting and Storytelling Narrative Writing News writing for TV and Radio Evidence & Inference History/Principles of Journalism Theory of Communication Public Relations Writing Communications Technologies II. Fundamentals of Journalism (2) Principles of Public Relations Communications Photography Opinion Writing Media Audience Behavior Theoretical Approach Media & Culture Political Economy of Culture and Communication Critique of Everyday Culture Philosophy of Communication Foundations of Journalism and Mass Communication Principles of Creative Advertising Foundations for the Study of Entertainment, Communication and Society Depth reporting Fundamentals of Speaking and Listening Fundamentals of copy editing and layout Business and Professional Speaking III. Media and Society (1) Legal Aspects of Communication Journalism Ethics How the news media shaped History Dissident Media: Voices from the Underground Contemporary Media in a Global Society The media and Government Politics and the Media Censorship and the media Media, Culture & Society Media Law Global Communication Cross Cultural Communication Law & Ethics Journalism and Society Structure of Government Media Processes and Effects The Press and the Political Process Analysis of Political Campaigns Communication and Children III. Media and Society (2) Democracy and the Communication of Consent Media Ethics and Responsibility Mass Communications In Modern Society Entertainment and Society Mass Media Ethics Media Democracy Communication and Public Interest Technology and Globalization The Human and Cognitive Challenges in an Information Society The Media as Social Institutions Shorthand Sociology of News Ethics and Standards in Journalism The real World of Journalism The Image of the Journalist in Popular Culture Community Journalism Globalization, Communication and Society The mass media and the public Communication and Human Values Intercultural Communication Social Construction of News Diverse Cultures, Lifestyles, And Gender In Mass Communication IV. Techniques (1) Editorial Policies and Methods Advanced Reporting Feature Article Writing Advanced Editing In-Depth Reporting News Writing The Radio Newsroom Reporting the News Production for TV and Radio Presentation for TV and Radio Producing a Magazine Reporting, Writing, and Understanding the News Persuasive Communications Applied Writing Skills IV. Techniques (2) Communication and Presentation of Statistical Data Reporting, Writing and Editing Public Relations Campaigns Advanced Journalism and Storytelling Print Advertising and Layout Copywriting Investigative Reporting Images and Image Management Evaluating Communication Needs Message Design for Public Relations and Organizational Communication Principles of Interviewing Public Speaking Argumentation Communication and Learning Nonverbal Communication Content Analysis Advertising Layout and Production V. New Media (1) Writing for Converged Media Web Page Design Computer Assisted Reporting Media, Technology and Society Media Technology Authoring Imaging Multimedia Studies Web Multimedia Team Dynamics Dramatic Authoring for the Web E Society Interface Design Perspectives on the Information Society Scriptwriting Computer-Assisted Reporting Introduction to Multimedia Reporting Internet Journalism Media Technologies, People, and Society Digital Media in Society V. New Media (2) Digital Media in Society Virtual People Computers and Interfaces: Psychology and Design Psychological Processing of Media Digital Media in Society Multimedia Production Desktop Publishing Internet Advertising & Promotional Communications Design: Interactive Multimedia Distributive Multimedia Informational Graphics Gathering and editing content for online outlets of conventional media Translating various media formats into integrated multimedia Building and maintaining Web sites for conventional and online media Digital Storytelling V. New Media (3) Serving as Webmaster in businesses and other organizations Managing online-based public relations and advertising Serving on computer-assisted reporting teams New Media, Communication and Peace in the Global Knowledge Society Social consequences of Internet Use Multimedia and Graphics in Online Publishing The Cultures of New Media The Arts and New Media Information Design for Web Journalists Information Retrieval Theory Information Indicators Digital Interactive And Direct Advertising Using Media Software And Hardware Information Gathering On The Internet Media Writing In the Information Age VI. Management and Profession (1) Publishing as a Business Public Relations Management Advertising Creative Strategy and Execution Advertising and Brand Communication Management Event Planning and Management The Communications Industry Information Resources & Brokerage Media Management The journalist as manager Advertising Media Planning and Buying Online Journalism Management Newsroom Management Crisis Management Strategic Corporate Communication Communication and the International Economy VI. Management and Profession (2) Economics of Information Media and information industries Entrepreneurship in the information age An interdisciplinary approach to leadership theory and practice Administrative Communication Global News Knowledge Management in Organizations Issues and Image Management Daily Newspaper Advertising Integrated Strategic Communications Distribution of Recordings: Media, Retail and Online Channels VII. Special Topics Business and Economic Journalism Foreign Policy and the Press Crime and the Media Literature and Journalism Science Reporting International Relations: World Politics and Economics Science Journalism The role of a foreign correspondent Freelancing Science, Medicine and Environment Writing Public Relations in Entertainment
