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Communication Skills
Who have you met in recent years who
seemed to have a problem with
communications in some way? What was
it?
Name:
Type of problem:

Exercise 1a
Career A+ Company
Confidential
Now what about some good
communicators you’ve met personally?
Who are they? Can you sum up what
impressed you?
Name:
Ability to:

Exercise 1b
Career A+ Company
Confidential
Exercise 1c

Choose five communication events from the
last 48 hours. It could have been a discussion
with someone, a brief meeting, a phone call,
talk and so on.
Who
Medium
Purpose/s
Result & Comment
Citibank
Phone
Make them
reverse the late
payment charge
Had a heated argument over
the reason.
Career A+ Company Confidential
Ended up canceling my card.

3 areas:
◦ Face-to-face- meetings, public speaking
◦ Technology – writing, phone, web conf
◦ Knowing Yourself
Communication
Career A+ Company
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Your audience
 Your communication

Face-to-face: basics
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
Audience
◦
◦
◦
◦

Who is the
What does
What does
What does
audience?
it want?
it fear?
it care about?
The “So What” monster?
Face-to-face basics:
Your Audience
Career A+ Company
Confidential

Keep it clear
◦
◦
◦
◦

Opening
Introduction
Key points and examples
Closing remarks
The “Mind Lock” Monster
Face-to-face basics:
Your Communication
Career A+ Company
Confidential

The communication
spoiler:
◦
◦
◦
◦
◦
Know-all
Interrupt
Ramble
Solo-artist
Ego

The communication
maker:
◦ Listen! Listen! Listen!
◦ Use simple concrete
language
◦ Use first person
◦ Kill fillers
◦ Be specific
◦ Full stop
Face-to-face:
The
“King”
monster
Group Meetings
Career A+ Company
Confidential


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
What is my main message?
Why am I saying it?
Who is it for?
What outcome do I want?
Are the facts in place?
Is the required action clear?
Face-to-face:
Group Meetings
Career A+ Company
Confidential

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
Know your message
Know your audience
Structure your
material
Be brief
Summarize
Give conclusion or
recommendations



Supply facts
Make numbers
comparative
Avoid jargon,
remove clichés
Use graphics
Check
Spelling/grammar
Technology:
Written
The spectacled monster
Career A+ Company
Confidential

Write an email to the HR head of Widget
Corporation, inviting them to visit your
college for placements
(20 min)
Exercise 3c
Invitation Email
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What do I want to say?
 Why do I want to say it?
 Why is it important- to me and to them?

Written:
Know your message
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
Does the audience need:
◦ Fact, opinion, inspiration, instruction, comfort,
censure, support, entertainment

Is the audience:
◦ Conventional/un, educated/un, old/young,
sophisticated/un, hungry for facts

Will the audience:
◦ Understand your subject, find it interesting,
want to know more, need telling what to do
Written:
Know your Audience
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
Arrange different parts of the whole
message
◦ Introduction
◦ Development
◦ Conclusion

The 100-word mantra
Written:
Structure
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
Keep sentences and paragraphs short
◦ Sentence – not more than 20-25 words
◦ Paragraphs- not more than 14-18 sentences

Special importance on first paragraph
Written:
Brevity
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Essential for longer texts such as reports
 Summary text should meet this criteria:
My reader MUST know this

Written:
Summarize
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What you want to happen
 Call to action or even inaction

Written:
Give Conclusions or Recommendations
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Give factual evidence to support your
analysis, conclusion, recommendation
 Tips

◦
◦
◦
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Choose relevant facts
Distinguish between facts and assertion
State assumptions
Support facts with extra material/examples, if
necessary
Written:
Supply Facts
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
Tips
◦ Numbers rounded and simple
◦ Few numbers so that pattern is apparent

Ex:
◦ This version of software has 252 bugs.
◦ This version of software has 252 bugs against
512 in the last version and 568 before that.
◦ Version 2.1
Version 2.2
Current
570
510
Written:
Make numbers comparative
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250
Written:
Use Graphics
600
500
400
300
Defects
200
100
0
Version
2.1
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Version
2.2
Current
Version

Write 12 most common words in your
specialist area and try replacing them
with sensible alternatives
Written:
Avoid Jargon
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Use spell and grammar checker!!
 Avoid

◦
◦
◦
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Complex words
Jargon
Over-used words
Passive voice
Written:
Check Spelling/Grammar
Career A+ Company
Confidential

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Communication Style Inventory (CSI)
Johari Window
Locus of Control Inventory (LCI)
Personal Effectiveness Inventory (PEI)
Interpersonal Needs Inventory (INI)
Transactional Styles Inventory (TSI)
Knowing Yourself
The doubting monster
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Confidential