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ORGANIZATIONAL COMMUNICATION:
INTRODUCTION TO KEY PERSPECTIVES OF
COMMUNICATION THEORY OF ORGANIZATION
Thomas A. Bauer, Dr. Univ. Prof.
Department of Communication, Faculty of Social Sciences, University Vienna, Austria
Visiting Professor at Fudan University School of Journalism
Lecture Dec. 09
www.thomasbauer.at
Interest of Knowledge
As we know that organization is a key factor for structuring and executing
the individual’s and the society’s life, as we are living in and with an
organized and self organizing society and as we are expecting from its
organization the confirmation of an individually meaningful life within
the structures and contexts of a complex society, we should know,
what is the role, the impact, and the function of communication in relation
to organization and what are the conditions of the organization for an
efficient, meaningful, and reasonable communication, what are the
conditions of communication for an efficient, meaningful and
reasonable organization, and what is it, what organizations want to tell
us on behalf of themselves?
April 25, 2007
www.thomasbauer.at
System Theory Approach
ORAGANIZATION AS A SYSTEM
Structural connectivity with special interest of meaning, particular and self
absorbed operation, directed in its activities for special functions, concentred
to goals and generating for that strategies through distribution of competences
of knowledge, power of decision, positions and tasks – usually as an hierarchy
ORGANIZATION AS ASOCIETAL CONCEPT
Since life makes sense to be executed in relation to a community or in
cohesion to a social body, it needs a social structure that generates and
archives a culture of relationship that is represented by the distribution of
sociability, of roles, positions and attributions of attention - usually in modes
of dependence, independence, counter dependence and interdependence.
ORGANISAZTION AS A MODEL OF OBSERVATION:
What is characteristic for an organization is the fact that it is a concept of
observation and of societal self-controlling in relation to goals and social
agreements thus confirming the participation of individuals with common
goods
April 25, 2007
www.thomasbauer.at
COMMUNICATION & ORGANIZATION: FACTORS OF TRUST
E
External Communication
CREDIBILITY?
Organization Theory
Communication Theory
EFFICIENCY?
Internal Communication
April 25, 2007
www.thomasbauer.at
COMMUNICATION OF ORGANIZATION: STAKE HOLDERS
E
External Communication
external stake holders: target groups relation partners
Organization Theory
Communication Theory
internal stakeholders: members / employees
Internal Communication
April 25, 2007
www.thomasbauer.at
ORGANIZATION OF PUBLIC RELATIONS: ANALYTICAL APPROACHES
E
External Communication
Symmetric Communication, Understanding
Oriented Approach, Symbolic Interaction
Organization Theory
Communication Theory
Leadership Theories, X-Y- Concept, Organizational Culture
Internal Communication
April 25, 2007
www.thomasbauer.at
COMMUNICATION & ORGANIZATION: PROFESSIONALISM
E
External Communication
journalism ------- public relations
Dependence / interdependence / intereffication
Organization Research
Communication Research
vertical / horizontal
Group Dynamics, communication management
Internal Communication
April 25, 2007
www.thomasbauer.at
COMMUNICATION & ORGANIZATION: PROFESSIONAL PRACTICE
E
Media mediated Communication
media and event related tools for
visibility distinction, attention, attraction
Organization Praxeology
Communication Praxeology
Management tools for cohesion, co-orientation,
cooperation, organizational development
Interpersonal Communication
April 25, 2007
www.thomasbauer.at
COMMUNICATION & ORGANIZATION: CRISES ZONES
E
Media mediated Communication
interaction, persuasive construction of reality,
incongruence of internal and external presentation
Organization Practice
Communication Practice
Balance of formal ad unformal communication,
motivation, commitment, mode of participation
Interpersonal Communication
April 25, 2007
www.thomasbauer.at