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What is Communication? The accurate transfer of information from a sender to a receiver. The sender or receiver can be •People •Animals or •Machines Person to person Communication Verbal Communication Nonverbal Communication Our senses Body language Technological Enhancement Animal Communication List as many methods of animal communication that you can think of. Machine Communication Purposes of Communication Every message has a certain purpose. Communication systems are designed with five different goals in mind: • To inform • To persuade • To entertain • To educate • To control Communication Systems Feedback How do you know that the message you sent was received exactly as it was sent? The Communication Process Person To Person Communication Input Desired Result Speaking Output Actual Message Received Writing What the senders wishes to communicate Audio Tapes Other methods Yak Yak Yak Yak The Communication Process Person To Person Communication Speaking Writing Audio Tapes Other methods Input Output Find out what was actually received Yak Yak Yak Yak The Communication Process Communication Systems: Telephones Communicate Desired Message Input Actual message heard by the person on the receiving end Telephone Network Person receiving provides feedback to person speaking Provides Feedback Output The Communication Process Communication Systems: TV/News Broadcast Communicate Current News Input Actual broadcast received by viewers Reporters Camera Persons TV Transmitter Antenna Survey, Polls, viewer responses Provides Feedback Output The Communication Process Communication Systems: Newspaper Printing To print a newspaper of high quality Input Actual Newspaper Printing Press, Ink, Prepared Copy Press Operator checks Quality by inspecting paper Provides Feedback Output The Communication Process Every communication process includes five parts: 1) A way of encoding the message (preparing it for transmission) 2) A means of transmitting the message 3) A channel or route which the message takes 4) A receiver which accepts the message 5) A way of decoding the message (turning it into a forum which is understandable to the user) The Communication Process System Model: Communication System Input Desired Message at source Encoder Transmitter Channel Receiver Decoder Feedback Monitor Output Actual Message at destination Communication By Design Is the message being sent Is the message intended to reach Of a budget is allowed Is the content of the message Shall the message be sent Monitoring and Evaluating the Message Summary To have effective communication, we must be sure that the message we have transmitted has been received and understood. Just saying something to someone does not mean that we have communicated.