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What is
Communication?
The accurate transfer of information from
a sender to a receiver.
The sender or receiver can be
•People
•Animals or
•Machines
Person to person
Communication
Verbal Communication
Nonverbal Communication
Our senses
Body language
Technological
Enhancement
Animal Communication
List as many methods of animal communication that
you can think of.
Machine Communication
Purposes of
Communication
Every message has a certain purpose. Communication
systems are designed with five different goals in
mind:
• To
inform
• To persuade
• To entertain
• To educate
• To control
Communication Systems
Feedback
How do you know that the message
you sent was received exactly as it was
sent?
The Communication
Process
Person To Person Communication
Input
Desired Result
Speaking
Output
Actual
Message Received
Writing
What the senders
wishes to communicate
Audio Tapes
Other methods
Yak
Yak
Yak
Yak
The Communication Process
Person To Person Communication
Speaking
Writing
Audio Tapes
Other methods
Input
Output
Find out what was
actually received
Yak
Yak
Yak
Yak
The Communication Process
Communication Systems: Telephones
Communicate
Desired Message
Input
Actual message heard by the person
on the receiving end
Telephone
Network
Person receiving
provides feedback
to person speaking
Provides Feedback
Output
The Communication Process
Communication Systems: TV/News Broadcast
Communicate
Current News
Input
Actual broadcast
received by viewers
Reporters
Camera Persons
TV Transmitter
Antenna
Survey, Polls,
viewer responses
Provides Feedback
Output
The Communication Process
Communication Systems: Newspaper Printing
To print a newspaper
of high quality
Input
Actual Newspaper
Printing Press,
Ink,
Prepared Copy
Press Operator
checks Quality
by inspecting paper
Provides Feedback
Output
The Communication Process
Every communication process includes
five parts:
1) A way of encoding the message (preparing it for
transmission)
2) A means of transmitting the message
3) A channel or route which the message takes
4) A receiver which accepts the message
5) A way of decoding the message (turning it into a
forum which is understandable to the user)
The Communication Process
System Model: Communication System
Input
Desired
Message
at source
Encoder
Transmitter
Channel
Receiver
Decoder
Feedback
Monitor
Output
Actual
Message at
destination
Communication By Design
Is the
message
being sent
Is the
message
intended
to reach
Of a
budget
is
allowed
Is the
content of
the
message
Shall the
message
be sent
Monitoring and
Evaluating the Message
Summary
To have effective
communication, we must be
sure that the message we have
transmitted has been received
and understood.
Just saying something to
someone does not mean that we
have communicated.