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Whatever happened to talking? Why high-tech isn’t the only answer to good communication Heather Burns Ragan Communications, Inc. June 27, 2006 Welcome to The Gerbil Society Everyone’s in a hurry There’s no time to think No one’s got any attention span Communication has to be fast, no matter what form it takes We’re fully wired for constant and continuous communication Cell phone envy E-mail overload Instant Messenger Intranet bombardment Bookmarks, RSS feeds, e-zines . . . Wireless everything, everywhere And what’s the result of all this connectedness? We’re stressed out, strung out, online, on call, never off the job, in touch and in way too deep. Is it generational? The Kaiser Foundation findings suggest not:less talk = less contentment Cost? • • • • • • Sonar employees and MP3 sound effects Content stripped of context Confusion of public and private space—phones! Spam as a symptom of excess Addiction to immediacy Employees at one high-tech firm spend no more than 11 minutes on a task before distracted by another [email protected]
