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What is Communication?
What is Communication?
• Accurate transfer of
information from sender
to receiver
• Sender and receiver can be
people, animals, or
machines.
• Two way street - To have
good communication, we
must be sure what we are
saying is clearly
understood
Person – Person Communication
• Most communication
occurs among people.
• Interpersonal
communication often
uses speech.
• This is called verbal
communication.
Person – Person Communication
• Is often enhanced by
technological means.
• Speech is amplified by
public address
systems.
• Film and Videotape
record gestures that
can be seen at a later
time and place.
Mass Communication
• Communication can
reach mass amounts of
people using
technology.
• Mass communication
systems include radio,
television, books,
magazines and
newspapers.
Purpose of Communication
• Communication systems are designed with
five different goals in mind.
–
–
–
–
–
Inform
Persuade
Entertain
Educate
Control
Inform
• To inform people we
might use mass media
like newspapers, radio
or television.
• Other examples are
announcements about
concerts, school or
community events,
sales, births, deaths or
marriages.
Persuasion
• Person to person
communication is often
used to persuade.
• Salespeople try to get
customers to buy products
• Lawyers persuade judges
and juries
• Advertisements use
persuasion to sell products
Entertainment
• Entertainment is based
on communication.
• Movies, books, cd’s,
plays, dances, concerts
and cartoons are all
forms of
communication used
to entertain.
Education
• We use communication to
educate people.
• Teachers communicate
verbally with students,
• Newspapers provide
education through articles
• Television documentaries
educate viewers on many
topics.
Control
• Communication can be used as a method of
control.
• This can be seen in machine to machine
communication.
• Thermostats communicate with furnaces to
control temperature.
• Timers communicate with washing
machines to control the washing cycle.
Communication Systems
• We are surrounded by many communication
systems.
• Range from small calculators to a world
wide telephone system
• All function to achieve a desired result – To
communicate a message
• What Communication Systems do you use?
ASSIGNMENT TIME
• Now that you have learned some basics of
communication technology, your instructor
will give you an outline for a project that
will help us investigate different forms of
communication